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4-Day Wknd Est: AS - 105.3M, Pad - 25.2M, TWR - 24.5M,Taken 3 - 17.44M (pg 109)

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I think American Sniper will do most of its business domestically but I think its OS performance will be better than similar films, its done very well in Italy and I expect it'll do well in places like the UK and Australia.

I'm in the UK, and the showing at my cinema tonight was completely sold out. That's exceptional for my cinema, though I don't know if the same thing happened everywhere else.

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I'm in the UK, and the showing at my cinema tonight was completely sold out. That's exceptional for my cinema, though I don't know if the same thing happened everywhere else.

 

Launching in the same week as the Oscar nominations plus Bradley Cooper as the draw likely helped as normally these types of film don't do well OS, both Lone Survivor and Zero Dark Thirty didn't perform well in the UK for example

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I was sold on American Sniper being a breakout hit when I saw its TV ad spend numbers. WB had spend $43 million on TV ads as of last week which means that they will spend upwards of $70 million+ on P&A when everything is said and done. You don't spend this kind of money on movies that will only do $100 million theatrical.

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Brianna ‏@briannacastr0 2m2 minutes ago
When American sniper is sold out and you're forced to watch taken 3 >>>>>>>>
 Aiden Elkhatib ‏@MasterSchwanz 3m3 minutes ago 
American sniper was sold out... We came an hour early. 


 Tiffany⚓Clark ‏@tclark422 3m3 minutes ago
Welp American sniper was sold out so I guess it's another Dexter kinda night 

 Elizabeth Matheny ‏@matheeli 5m5 minutes ago
Chipotle for dinner  American Sniper sold out  3-day weekend  #feelingallthefeelings
 Kacy Tiller ‏@kacytiller 8m8 minutes ago 
The line to see American Sniper. All shows have been sold out at the local theaters so far. #AmericanSniper #SoldOut 

 Jayse Bassitt ‏@JusdoitJ 8m8 minutes ago
#AmericanSniper would be sold out
 Lea Blackman ‏@princesslaya_4 8m8 minutes ago
That amazing moment when American Sniper is sold out (:(:(:(:

 Halie Michelle ‏@HalieChelle 9m9 minutes ago
no one go see American sniper and don't come to roadhouse cause it's sold out and packed lmao

 Dakota Pancake ‏@DakotaPancake 9m9 minutes ago
American Sniper sold out.. Not cool.

 Zack Morrison ‏@zackzmo21 12m12 minutes ago
American sniper being sold out ruined my whole day

 Makayla Bullock ‏@BullockMakayla 13m13 minutes ago
I was SO excited to see American Sniper and of course it's sold out. Just our luck. 

 Alex ‏@AlexLinton_ 13m13 minutes ago Highview, KY
American sniper sold out :(

 K-Dåwg ‏@KellyxJane 13m13 minutes ago
I'm sad American Sniper sold out. 
 Forrest Lewis ‏@GumpChocol8 14m14 minutes ago
I have never seen so many theaters sold out in my life #AmericanSniper
 del ‏@dtalley_24 14m14 minutes ago
American sniper sold out
 Nathan. ‏@NastyNate_93 14m14 minutes ago
Whoever going to watch american sniper @ 630 you can kiss my ass cause its sold out
 Hunter ‏@huntermoran9 15m15 minutes ago
Wow American Sniper sold out looks like we are waiting
 Glenn Cook ‏@lawyair 16m16 minutes ago
American Sniper - sold out house http://fb.me/7gFlBUPxp
 Steven R. Salander ‏@ssaland 16m16 minutes ago 
For 10:00 showing, 9pm is sold out. American Sniper (@ Rave Motion Pictures Levis Commons 12 for American Sniper) https://www.swarmapp.com/c/49Nvbc1Ot8C

 trap queen ‏@_maddy27 16m16 minutes ago
well American Sniper was sold out ...
 B ♡ ‏@blancapcook 17m17 minutes ago
“@_Jerrickk_: So American Sniper sold out every where in Oklahoma ” just download it
 Logan Gilmer ‏@MushHT44 17m17 minutes ago
“@drakelogan: American Sniper was sold out tonight ” already saw it. Amazing
 Timmy ‏@lostxy2 18m18 minutes ago
American Sniper is sold out. Both showtimes in both theaters.
 Ashly Colicchio ‏@colicchio08 19m19 minutes ago
Fyi american sniper is sold out hardcore at the mall.
 ¬Karl¬ ‏@k_lewis1126 19m19 minutes ago
American Sniper is PACKED  TWO SHOWS SOLD OUT!!!!
 Island Richards ‏@islandrichards 19m19 minutes ago
Went to see American Sniper. Sold out. :-(
 Este ‏@EsteSmiley 20m20 minutes ago
Wish american sniper wasn't sold out 
 Bau ‏@lindsaybauer_ 20m20 minutes ago
Got the last ticket for American Sniper at Phoenix  #swiped #soldout #reclinerseatstho #ibroughtablanket
 abbey ‏@bey_ab 21m21 minutes ago
Went to movies for American Sniper. Sold out. Went to Walgreens for red box movie. Didn't have red box. Finally found a red box. No movies 
 mason matthew ‏@mccawmason 21m21 minutes ago
American sniper was sold out
 benjamin ‏@BenSalyer_ 22m22 minutes ago
@Daniel032 taken 3. American sniper was sold out...
 YourFutureTherapist ‏@PreppinTexan 22m22 minutes ago
Of course I didn't buy tickets for the 8:20 showing for AMERICAN sniper so now I have to buy tickets for 10 bc it was sold out 
 JT Teran ‏@jt_teran 23m23 minutes ago
Every showing of American Sniper was sold out tonight. Gotta see it tomorrow :(
 Craig C. Fishel ‏@Craig_F11 23m23 minutes ago
Glad I bought American Sniper movie tickets before they sold out! 
 Michael Forward ‏@mrforward9 23m23 minutes ago Beavercreek, OH
The first showing for American sniper has been sold out since 5...
 Austin Quinn ‏@Big_Q20 23m23 minutes ago
8:30 showing of American Sniper sold out... Fuck. 10:15 showing then
 ◁Linds▷ ‏@lindsey_vogt29 24m24 minutes ago
@Bianca_Dylan @Jenn_Davs american sniper is sold out fyi
 Corianna ‏@cozianna 24m24 minutes ago
American Sniper sold out. Thank goodness for purchasing beforehand with @Fandango
 Casey Bassler ‏@CABassler 25m25 minutes ago
American Sniper is sold out 
 Lloyd Dallas ‏@markujkstivani 25m25 minutes ago
American Sniper is sold out.. So Birdman it is!
 

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Hopefully, American Sniper is an indication of how the 2015 BO will be. It would be awesome to have a year filled with lots of huge openings and grossers.

Imagine a world where all of mahnamahna's predicts are accurate

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Oh it was better marketed for sure, that I'll give you. Of course it was likely afforded the money for marketing that Selma never was. And that alone is sad that Selma was not considered "appealing" enough to invest more of a marketing push in, but Sniper was. I'm sure the man in American Sniper did important things for the military and country. I don't need to see it though to know that his story is not nearly as important to tell right now as MLK's. The Ferguson incident is proof that a large chunk of American are forgetting or brushing aside the importance of race equality, and that is completely unacceptable. A biopic steeped in violence is not what people need to be associating their American patriotism with right now. Or worse, fall under the misguided patriotic notion that America is so great and we have no issues.

You still mad?

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