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Weekend Numbers Jan 23-25 pg 46(AS 64 mill, Mom's cookies 15)

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What are some comparable #s? Pompeii? No good deed?

 

Wedding Ringer was 800k - 20M

Nightcrawler 520k - 10M

Get on up 370k - 13M

That Awkward Moment 250k - 8M

 

No good deed may have been the best comp, but it didn't have preview showings.

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http://www.thewrap.com/johnny-depps-mortdecai-flopping-for-his-5th-straight-box-office-bombs/

 

Johnny Depp was setting off another box-office bomb Friday, as the ensemble action comedy “Mortdecai” got off to a slow start.


“Mortdecai” will come in at less than $6 million for the weekend and be Depp’s fifth consecutive flop as a leading man, if it stays on the pace it was setting early Friday.

The Iraq War saga “American Sniper” for the top spot this weekend, though “The Boy Next Door” is headed towards a respectable $15 million opening.

“American Sniper” is on pace to hit around $60 million, while “Strange Magic” is also eyeing the $6 million range.

 

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Noon industry estimates are flying in, and Warner Bros. American Sniper is looking at setting another enormous weekend with a projected $59.3M.  That’s the second highest weekend ever for a film in January, afterSniper‘s gigantic FSS of $89.3M. Friday alone looks to be $17.45M, which is just under what the Clint Eastwood film posted on MLK Monday ($17.9M).  Universal’s Blumhouse thriller The Boy Next Door is looking quite sexy at No. 2. The $4M film is on a track to make $16.5M and a potential $6M Friday.  After that last weekend’s holdovers Paddington, The Wedding Ringer are eyeing spots three and four with respective estimated weekend takes of $12.5M and $11M. Taken 3 in its third weekend is looking at $7.05M with a $2M Friday, raising its cume on Sunday to about $75.5M.  It’s not quite certain exactly where newcomers Disney’s Strange Magic and Lionsgate’s Mortdecai will rank. Strange Magic is being estimated at $1.5M for Friday and a $6M weekend, while the Johnny Depp absurdist R-rated comedy is looking at $2M today with $5.8M for the weekend. Again, these are early third-party estimates.

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Boy Next Door will make a good profit

 

Lets assume marketing budget of 20-25M? (Has it been reported anywhere?)

 

If that's the case, it probably needs to make about 60M worldwide to break even. I'm not sure it's at the super big profit level just yet.

 

Of course I'm just making those numbers up, but if anyone has any better guesses, fire away.

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grim22, on 23 Jan 2015 - 4:23 PM, said:

Sniper has an outside chance of hitting 200M before the end of the weekend, that is crazy.

 

 

64.3 is a bit of a big ask.

 

 

Only 25 movies have even hit 50M all time in their second weekend. 60M is really rare air, with only 10 movies having done so.

 

 

TOP WEEKENDS: 2ND – 12TH



 


Note: This chart only shows the top 200 movies, regardless of sorting.

Rank Title (click to view) Studio Weeknd
Gross*
% of Total Theaters / Avg. Total Gross^ Date**
1 Marvel's The Avengers BV $103,052,274 16.5% 4,349 $23,696 $623,357,910 5/4/12
2 Avatar Fox $75,617,183 10.1% 3,456 $21,880 $749,766,139 12/18/09
3 The Dark Knight WB $75,166,466 14.1% 4,366 $17,216 $533,345,358 7/18/08
4 The Hunger Games: Catching Fire LGF $74,179,601 17.5% 4,163 $17,819 $424,668,047 11/22/13
5 Iron Man 3 BV $72,525,615 17.7% 4,253 $17,053 $409,013,994 5/3/13
6 Shrek 2 DW $72,170,363 16.4% 4,223 $17,089 $441,226,247 5/19/04
7 Spider-Man Sony $71,417,527 17.7% 3,615 $19,755 $403,706,375 5/3/02
8 Alice in Wonderland (2010) BV $62,714,076 18.8% 3,728 $16,822 $334,191,110 3/5/10
9 Pirates of the Caribbean: Dead Man's Chest BV $62,345,264 14.7% 4,133 $15,084 $423,315,812 7/7/06
10 The Dark Knight Rises WB $62,101,451 13.9% 4,404 $14,101 $448,139,099 7/20/12
11 Toy Story 3 BV $59,337,669 14.3% 4,028 $14,731 $415,004,880 6/18/10
12 The Hunger Games LGF $58,551,063 14.4% 4,137 $14,153 $408,010,692 3/23/12
13 Spider-Man 3 Sony $58,166,256 17.3% 4,252 $13,679 $336,530,303 5/4/07
14 Harry Potter and the Sorcerer's Stone WB $57,487,755 18.1% 3,672 $15,655 $317,575,550 11/16/01
15 The Hunger Games: Mockingjay - Part 1 LGF $56,972,599 17.1% 4,151 $13,725 $333,180,638 11/21/14
16 Star Wars: Episode III - Revenge of the Sith Fox $55,205,972 14.5% 3,663 $15,071 $380,270,577 5/19/05
17 Harry Potter and the Goblet of Fire WB $54,727,138 18.9% 3,858 $14,185 $290,013,036 11/18/05
18 The Passion of the Christ NM $53,246,801 14.4% 3,170 $16,797 $370,274,604 2/25/04
19 Shrek the Third P/DW $53,039,992 16.4% 4,172 $12,713 $322,719,944 5/18/07
20 How the Grinch Stole Christmas Uni. $52,118,445 20.0% 3,134 $16,630 $260,044,825 11/17/00
21 Iron Man 2 Par. $52,041,005 16.7% 4,390 $11,854 $312,433,331 5/7/10
22 Star Wars: Episode I - The Phantom Menace Fox $51,399,863 11.9% 3,023 $17,002 $431,088,295 5/19/99
23 Iron Man Par. $51,190,629 16.1% 4,111 $12,452 $318,412,101 5/2/08
24 The Lord of the Rings: The Return of the King NL $50,598,104 13.4% 3,703 $13,664 $377,027,325 12/17/03
25 The Incredibles BV $50,251,359 19.2% 3,933 $12,776 $261,441,092 11/5/04
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Just awful for Mortdecai. I'm not trying to be a pessimist, but I was expecting at least 8M. This is going to end up in the same range as Blackhat, which is just awful. In 2015, you either achieve glory, or you die a quick death, there's no in between.

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