FRIDAY NUMBERS DHD | FOCUS - 7.5M-8M | THE LAZARUS EFFECT - 3.8M | FIFTY SHADES - 3.65M | KINGSMAN - 3.1-3.3M | SPONGEBOB - 1.98M

[kayumanggi]

#WillSmith's #Focus opens to mild $900k THU night pre-shows - just a hair above $850k of #JohnnyDepp's Trancendence.

— Gitesh Pandya (@giteshpandya)

February 27, 2015

Edited February 28, 2015 by CJohn

[John Marston]

Nothing special

[filmlover]

Seems pretty good for a movie aimed at an older audience that wouldn't show up for a Thursday preview showing.

[kayumanggi]

$900K for #Focus from Thursday evening shows. That's a respectable start...

— BoxOffice (@BoxOffice)

February 27, 2015

[Black Hawk]

Not bad.

[LexJoker]

First time getting to know about this movie.

[stripe]

Quite solid, I think, but once again, it's difficult to say when there's not a list with the different midnights/previews

[DAJK]

This isn't going to over perform or under perform; but rest her perform where everyone thought it would, which I guess isn't bad, but it makes for a boring weekend.

[TalismanRing]

Here's the list but there's information yet on how many theaters the previews were in or at what time.

 

https://docs.google.com/spreadsheet/ccc?key=0AozvDcPvd7aLdG9zNDVJRjBZVTdqeEIzLVN1aDFJQXc&usp=sharing#gid=0

[Mockingjay Raphael]

I'm more interested in Lazarus Effect this week

[babz06]

Why is Gitesh trying to compare johnny depp, when its two different films and lead actors. lol

Edited February 27, 2015 by babz06

[TalismanRing]

Why is Gitesh trying to compare johnny depp, when its two different films and lead actors. lol

 

It looks like from this and his other tweet on WS that he's trying to go for some comparison of superstar careers in decline but that narrative doesn't quite apply.

[babz06]

It looks like from this and his other tweet on WS that he's trying to go for some comparison of superstar careers in decline but that narrative doesn't quite apply.

Well, that remains to be seen but Will Smith hasnt had a Tom Cruise moment yet. I dont think GA (americans) are as tired of him like they are with Depp. They may be tired of his kids, but not Smith.

[La Binoche]

That Lazarus trash didn't have previews?

[Alpha]

That Lazarus trash didn't have previews?

It did, actually. But they aren't being reported right now.

[MovieGuyKyle17]

Don't care about either film

[CoolioD1]

poo weekend.

[grim22]

Expected weekend projections. 22M for Focus, 10-14M for Lazarus: http://www.hollywoodreporter.com/news/box-office-will-smiths-focus-778282

 

Will Smith and Margot Robbie's romantic caper Focus is winning the Friday box office race in North America for a weekend debut in the $22 million range, easily enough to topple Fifty Shades of Grey from the top spot after a two-week rule.

The Warner Bros. film is the first test of Smith's star power since Sony's tentpole After Earth, which bombed in summer 2013 after opening to just $27.5 million. Focus is a much smaller film, having cost $50 million to produce.

The weekend's other new nationwide offering is Relativity Studios' The Lazarus Effect, the latestmicrobudgeted horror film from Blumhouse, which produced the movie with Mosaic. Based on early Friday returns, bullish observers believe the movie could earn $12 million to $14 million, although it could still find itself in a close contest with Fifty Shades and holdover Kingsman: The Secret Service.

 

[VictorHugogui]

About Focus.. no surprise... my prediction was 22M

[grim22]

About Focus.. no surprise... my prediction was 22M

 

Yup, pretty much everyone had it opening just above 20M. Very similar opening to "Crazy, Stupid, Love".