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WEDNESDAY NUMBERS | 3.8M (including previews) VACATION | 3M ANT-MAN | 2.8M MINIONS | 2.35 M PIXELS. Will Tom Cruise save summer?

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True.

Hard to believe that a film that made so much money made absolutely no noise.

Mainly because it left everyone with a case of box-office blue balls. All through last year the one thing repeated over and over in every thread was that Ultron would destroy the OD and OW records, and make 1B OS and maybe become the first 100M OD. Then initial Friday estimates seemed to bear that out, and then Friday came in at 85M, great number in any circumstance other than the one which happened where even Disney came close to saying 100M OD was done.

Even the weekend box office reports seemed more of "Could have done more". Expectations got the best of the run. Didn't help that Furious 7's OS run inflated expectations to an almost unrealistic degree as well.

Edited by grim22
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191.27m was an awesome ow. The final bo is great too.

What disappointed folks imo is the multiplier of 2.39x! (assuming it ends at 458m. It had drops of 59% and 50% without the big summer weekdays).

TA managed 3.0x and expectations were ~2.6x from AoU (that would have given it a finish of ~500m)

Edited by a2k
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Mainly because it left everyone with a case of box-office blue balls. All through last year the one thing repeated over and over in every thread was that Ultron would destroy the OD and OW records, and make 1B OS and maybe become the first 100M OD. Then initial Friday estimates seemed to bear that out, and then Friday came in at 85M, great number in any circumstance other than the one which happened where even Disney came close to saying 100M OD was done.

Even the weekend box office reports seemed more of "Could have done more". Expectations got the best of the run. Didn't help that Furious 7's OS run inflated expectations to an almost unrealistic degree as well.

 

 

To make a long story short...

 

0lQXJsY.jpg

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191.27m was an awesome ow. The final bo is great too.

What disappointed folks imo is the multiplier of 2.39x! (assuming it ends at 458m. It had drops of 59% and 50% without the big summer weekdays).

TA managed 3.0x and expectations were ~2.6x from AoU (that would have given it a finish of ~500m)

That was also the weekend Deadline somehow decided that Cinemascore is a great predictor for multipliers

Now the question is, how high can these superheros fly? Avengers turned around a 3x multiple of its bow for a final stateside cume of $623.4M — and that’s off an A+ CinemaScore which typically carries an average 4.8x multiple. Ultron earned an A, which typically translates into a 3.6x multiple, which would put the sequel well north of $650M using that B.O. yardstick.

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Mainly because it left everyone with a case of box-office blue balls. All through last year the one thing repeated over and over in every thread was that Ultron would destroy the OD and OW records, and make 1B OS and maybe become the first 100M OD. Then initial Friday estimates seemed to bear that out, and then Friday came in at 85M, great number in any circumstance other than the one which happened where even Disney came close to saying 100M OD was done.

Even the weekend box office reports seemed more of "Could have done more". Expectations got the best of the run. Didn't help that Furious 7's OS run inflated expectations to an almost unrealistic degree as well.

 

I agree.

The fact that it was not that good of a movie and that it felt very been-there-done-that didn't help.

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It is odd that a film that's grossed $1.395B WW and $455M DOM isn't listed as doing exceptionally well simply because of expectations not being met.

 

Kevin Costner Gif.

 

Don't bother, really.

 

Let people think what they want.

 

Ultron was a smash hit that disappointed a bit especially dom and that s it.

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Vacation  Warner Bros. $3,821,231
Ant-Man  Walt Disney $3,005,710 -30%
Minions  Universal $2,820,955 -30%
Trainwreck  Universal $1,997,730 -20%
Southpaw Weinstein co. $1,616,559 -28%

Paper Towns  20th Century Fox $1,414,821 -29%

Inside Out Walt Disney $1,065,855 -24%

Jurassic World  Universal $826,350 -24%
Terminator: Genisys  Paramount Pictures $215,616 -39%

Magic Mike XXL  Warner Bros. $203,558 -34%

Edited by kowan
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