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Mockingjay Raphael

Weekend #s: Straight Outta Compton - 26.8M; Mission Impossible - 11.7M; Sinister 2 - 10.6M; Hitman - 8.2M; American Ultra - 5.5M

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How is Fury Road, 150m production budget, 152.7m dom + 220.5m os = 373.2m ww not a hit?

 

If you have an Xm production budget and make Xm dom, 1.5Xm os, I would call it a hit - unless your production budget is much much smaller than the P&A costs. That way making 2.5x the production budget might not cover the combined costs.

The film's production cost was no less than $150 million, not counting a pricey global marketing and distribution cost. The studios don't keep 100% of the box office grosses.

 

WB hemorrhaged money on MM:FR.

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This is as good a place as any to bring this up. Terminator is going to make more than Mad Max worldwide. Yet for some reason people are praising Mad Max as being a box office hit and they are claming Terminator to be a complete failure. Both have the same kind of budget yet Terminator will probably end up making about 50 million dollars more worldwide. Strange isn't it lol

 

This sounds like the same thing Scott Mendelson at Forbes was trying to peddle like a month ago:

 

http://www.forbes.com/sites/scottmendelson/2015/07/22/why-is-mad-max-fury-road-a-hit-while-terminator-genisys-is-a-flop/

 

Except MMFR has made over 1.5M more domestically with another 4M+ international tallied since he declared MMFR done. The top comment on that article is also worthy of note (along with what a lot of people here have already said in response).

 

For what it's worth, last August's WSJ article is worth checking out with all the subsequent discussion of Domestic/International receipts (might be behind a paywall [can be googled around]):

 

http://www.wsj.com/articles/for-hollywood-not-all-box-office-dollars-are-equal-1409241925

 

"In the U.S., with its comparatively robust post-theatrical businesses, $1 of box office translates into about $1.75 of total revenue over a decade."

 

There's a nice graphic like this attached also:

 

OG-AC418_MOVIED_G_20140828122849.jpg

 

As others have said, Mad Max is going in a completely different direction than the Terminator franchise. I imagine Fury Road will breathe life into the market for the previous movies in a much more significant way than what Terminator Genisys will do for its more well-known installments.

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Age of Ultron crossed 1.4 billion and I didn't even realize it.

lol that's because so many movies did it and of course Ultron's domestic lost big time to Jurassic Park world and may still fall even further. Sws could maybe be bigger than jpworld. Amazing 5-6 b plus ww for universal. Biggest studio run this yr. Wow
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From Xiayun:

TG in China

 

The new number shows a higher midnight: 21.78m yuan ($3.41m), basically on par with TF4. The pre-sale for the rest of the day is already at 59.6m yuan for a total of 81.4m. Given it's opening on a Sunday comparing to TF4's Friday and Avengers 2's Tuesday, think it's on track to pass those two and be the second biggest opening day ever behind Furious 7.

Edited by efialtes76
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I'm not even sure anybody's even calling Mad Max a hit from a worldwide perspective. It did about as well as could be reasonably expected minus China, but there's a reason why people are hoping for a sequel, rather than expecting one. Because it's obvious it didn't set the box office on fire, and it's very much a bubble film, that may or may not even have made money. Domestically, I think it's fair to say that it found a pretty good audience for being a Rated R action blockbuster. I would apply the hit tag to its domestic performance.

 

I think it has a chance at over average discs / HV /... sales, as often ~ specialised / genre movies do - especially R-rated also = all the people who do not want to go to the cinemas alone and whith partners not sharing the same interest into said genre....

= the reasone why sometimes movies get sequals or more, even if only getting a budget MP of 1.5 via the BO

I think MM:FR's BO is rather a nice one for now for an R-rated... genre movie (haven't seen it)

 

The film's production cost was no less than $150 million, not counting a pricey global marketing and distribution cost. The studios don't keep 100% of the box office grosses.

 

WB hemorrhaged money on MM:FR.

 

It is not typical for all the rule of thumb calculations to include marketing... = those usually get counterbalanced by HV / TV right /...

Some calculate with budget x 2MP, I use at least 2.3 as a budget-MP, depending on e.g. China's market-share, missing merchandise or... I even used a MP of 2.7 but that is very rare and does not match for that movie

If you include those you should also add all the other incomes too, or it looks a bit too ... not neutral / cool thinking calculated

 

http://www.wsj.com/articles/for-hollywood-not-all-box-office-dollars-are-equal-1409241925

 

"In the U.S., with its comparatively robust post-theatrical businesses, $1 of box office translates into about $1.75 of total revenue over a decade."

 

 

As othe....ments.

 

Found a YT-clip for that

 

Not as good as the printed chart IMHO, but for the ones who do not get access it might help. A part of the WSJ article is accessable via WSJ - China

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From Xiayun:

TG in China

 

The new number shows a higher midnight: 21.78m yuan ($3.41m), basically on par with TF4. The pre-sale for the rest of the day is already at 59.6m yuan for a total of 81.4m. Given it's opening on a Sunday comparing to TF4's Friday and Avengers 2's Tuesday, think it's on track to pass those two and be the second biggest opening day ever behind Furious 7.

 

Don't forget: China's exchange rate ~ just got 'downgraded' 10%

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From Xiayun:

TG in China

The new number shows a higher midnight: 21.78m yuan ($3.41m), basically on par with TF4. The pre-sale for the rest of the day is already at 59.6m yuan for a total of 81.4m. Given it's opening on a Sunday comparing to TF4's Friday and Avengers 2's Tuesday, think it's on track to pass those two and be the second biggest opening day ever behind Furious 7.

People will watch anything in China.

To anyone that's been to China, why is this?

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Happy Birthday!!  :wiggle:

 

Happy Bday terrestrial!

 

Yes Happy Birthday Terrestial - Have a fantastic day!!

 

Happy Birthday, Terrestrial! :D

 

Thank you all! (I am soooo overly full / stuffed.... it really tasted good  :D  )

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Looks like T5 is a lock for 500+ mm WW with China surprising everyone and hitting 200m+! 

Wow. I certainly didn't see this coming.

BOM already listed 2 sequels by PAR in 2018 and 2019.

Edited by MinaTakla
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New article at Forbes about Compton

 

http://www.forbes.com/sites/scottmendelson/2015/08/22/friday-box-office-straight-outta-compton-crossing-100m-fantastic-four-crumbles/

 

Any concerns about being a one-weekend-wonder are out the window, as the $29 million N.W.A. biopic earned $8.258 million yesterday, a not unreasonable drop of 66% from last weekend’s front-loaded $24.2m Friday gross. It has earned $93m domestic and will cross $100m sometime today. The R-rated hip-hop drama will end the weekend with around $27.7m (-54%) for a new $112m domestic cume.... Considering the non-existent competition over the next few weeks, ??? 2.6-2.9x its opening weekend. ...

....

Mission: Impossible Rogue Nation earned around $3.4 million (-31%) and it will cross the $150m mark today. Expect an over/under $12m fourth weekend (-30%) and a new $158m domestic cume as the film presumably crosses $400m worldwide this weekend. ....with (again) not much competition for a while, a $190m domestic cume is not out of the question. ...

....

The Man from U.N.C.L.E., ... earned $2.185 million (-55%) on its second Friday to bring its total to $21.4m, setting the stage for a $7.3m second weekend. The 45% weekend drop wouldn’t be too bad if the overall numbers were bigger. But alas, the film will have $26.5m in its first ten days, and it will need strong overseas grosses not to be a wash.

...

The Gift showed some legs in its third weekend, as the STX Entertainment release earned around $1.26 million (-37%) on its third Friday. Expect a $4.3m third weekend (-34%) and a $31m domestic cume...

...

Ant-Man crossed $160 million domestic on Thursday... around $1.15m (-25%) on Friday and should earn around $4.3m (-22%) for the weekend. That would give the $130m action comedy a $164m cume as it races towards $400m worldwide before opening in Japan and China next month (SK too).  

Minions is also holding fast, with a 22% Friday drop ($1.068m) and a likely $3.8m weekend (-25%) for a new $320m domestic cume. And yeah, it should be crossing $1 billion worldwide any minute now. Hopefully they can wait until Monday so I have time to write about it.

...

Fantastic Four.... going from 4,004 to 2,581 in its third weekend. .... The $120 million comic book franchise starter that (probably) wasn’t earned around $1.08m on Friday, down another 56% and setting the stage for a $3.6m third weekend (-56%).

That’s a $49.5m 17-day cume...f whether it can top the $56m debut of Fantastic Four and/or the $58m debut of Fantastic Four: Rise of the Silver Surfer over the course of its entire domestic run. Truth be told, it’ll probably top out at $60m, but the fact that’s even in question is still a bit shocking. Still, it’s already over $105m worldwide, so it will be a big loser but nothing approaching record-level catastrophes.

...

 Ricki and the Flash ... around $3.15 million for the weekend, .. drop of 31%. ..., will cross $20m this weekend, if ... overseas, the $18m Sony release might actually qualify as a hit down the road.

...

Vacation... earned $885k yesterday (-42%) to cross the $50m mark. The $31m R-rated comedy will make around $3m this weekend (-40%) and bring its cume to $52m domestic. 

 

Trainwreck crossed $100m today and should earn around $2.5m for the weekend.

Mr. Holmes will cross $15m this weekend 

Diary of a Teenage Girl, w... will still earn $168k on 69 screens (+57%) for a $413k cume.

Mistress America expanded to 32 theaters and earned $69,173 last night. Expect a $241k weekend for a solid $7,520 p.s.a.

Hahaha

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