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Cruella | Disney | May 28 2021 | Disney+ premiere access hybrid release

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11 minutes ago, charlie Jatinder said:

Move this to memorial day weekend so that box office gods can get their memorial day weekend sacrifice and turn things to normal. 

 

It's already there. Memorial Day is May 31st (Monday), this comes out May 28th. 

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On 4/23/2021 at 10:23 PM, Maggie said:

We've seen Godzilla and Mortal Kombat hit 20M OW. But this targets a different audience. Will kids show up?

 

That doesn't look like a movie kids would watch so it's really weird to suggest this, the target is definitely adults and that's big enough to succeed.

 

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On 4/23/2021 at 4:23 PM, Maggie said:

We've seen Godzilla and Mortal Kombat hit 20M OW. But this targets a different audience. Will kids show up?

This is aiming more for teens and older with the PG-13 rating so young children won't make up be a huge segment of the movie's audience. Guessing in normal times this would've opened with $50-60M over the 4-day weekend.

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14 minutes ago, filmlover said:

This is aiming more for teens and older with the PG-13 rating so young children won't make up be a huge segment of the movie's audience. Guessing in normal times this would've opened with $50-60M over the 4-day weekend.

True. Kinda like Maleficent. Hope it reaches at least 20M OW

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10 hours ago, TwoMisfits said:

 

You're right - this is targeting a different audience, but it's not kids vs adults...it's men vs women. 

Now we'll see if women are willing to get back to the theater. Godzilla and MK proved men are willing to take the risk

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Good news for Cruella: France will reopen its theaters on May 19, with a gauge of 35% and with a curfew at 9PM but it's better than nothing. Release on May 26 in France, 2 days before the US.

 

Black Widow will benefit from the end of gauges (100%) and no curfew so a full release!

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37 minutes ago, ThomasNicole said:

Florence + The Machine confirmed for Cruella OST

 

I'm wondering when we'll see the reviews. Or maybe Disney will addopt WB strategy and stop sending to press before the week of the release.

Raya's reviews dropped four days before its simultaneous launch so most likely a similar embargo with this.

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