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8 minutes ago, a2k said:

This.

 

Because of dom handily beating the prod budget, heavy dom % and low China, the theatrical returns turn out to be very healthy:

140.4*0.55 + 179.6*0.4 + 43.7*0.25 = 160

yep ..profit for WB in Shazam despite low box office performance ..

 

Shazam2 will recover all these ..  :D  

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4 hours ago, Zakiyyah6 said:

Shazam's box office numbers are not dismal. It did okay.

Shazam definitely underperformed to say at least. I don't remember the last time Marvel/DC movie with light tone and good reception did less than 500 mln worldwide with China, no matter if the character is famous or not at all. Shazam didn't even cross 400 mln with China, that's embarassing for 2019 Marvel/DC cbm.

Edited by Firepower
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1 hour ago, Napoleon said:

Using the fact that Wonder Woman and Aquaman made more than BVS as an argument is quite a stretch. Black Panther also outgrossed every MCU released before. The box office numbers show audiences spend more money on "dark and gritty" Superman movies than on "lighthearted and fun" Superman movies. Those are the facts, and people who want Superman movies ignoring the moral and political discussions of having an alien with superpowers flying around our World need to take several seats and stop whining.

It's not a stretch at all. Superman should not be outgrossed by C-tier characters like Aquaman.  Black Panther was a massive cultural phenomenon because of an all black cast. It's not comparable. Dark and gritty (shitty) Superman is garbage and the audiences agree. MOS numbers are underwhelming. It was promoted as the next "dark knight".  BVS gross is terrible as well - just look at how hard it fell after its opening weekend. Zack Snyder is awful and ruined the entire DCEU. He's currently being outdone by the fucking hangover director LOL. 

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The truth is that Warner Brothers did not spend 225 million dollars and probably a 125-150 million more on marketing to only make 668mil. it would be something different if Man of Steel's word of mouth was stellar but it wasn't so you're stuck was 668 million and mixed word of mouth on a very expensive movie. I don't think that a billion in 2013 was fair to ask for but certainly 800 million was. And it would have hit those numbers if the word of mouth was actually good. It had a great opening.

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Production and marketing costs are irrelevant to this discussion. That's a matter of accounting for studios. If we're talking about what audiences want we should be looking at ticket sales alone. Man Of Steel's $668 million worldwide box office was great for 2013, after years of bad reputation for Superman (everyone used to say he was boring and uninteresting). Just as Shazam's $364 million is terrible for a DC or Marvel movie in 2019.

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31 minutes ago, Napoleon said:

everyone used to say he was boring and uninteresting

668 mil WW is terrible for a superman movie though. Adjusted to today Superman 1978 made 531 mil DOM. MoS only made barely more than half of that. That's TASM bad.

Edited by lorddemaxus
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3 hours ago, Napoleon said:

Using the fact that Wonder Woman and Aquaman made more than BVS as an argument is quite a stretch. Black Panther also outgrossed every MCU released before. The box office numbers show audiences spend more money on "dark and gritty" Superman movies than on "lighthearted and fun" Superman movies. Those are the facts, and people who want Superman movies ignoring the moral and political discussions of having an alien with superpowers flying around our World need to take several seats and stop whining.

Black Panther outgross every superhero movie, it was a major cultural event in the states as this was the first tentpole with a mostly black cast, hell back during my Senior year of high school, there was a black history month skit for it. Black Panther overperformed.
 

Batman v Superman had the first time Batman and Superman met. It was supposed to be an Avengers like success, but instead underperformed to domestic and worldwide expectations. Even when compared to other Easter openers like Fast 8, it’s legs are still awful. It is why Justice League flopped amongst other things, it is why there so much of an effect to course correct, hell its sort of why we have Joker.

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3 hours ago, lorddemaxus said:

668 mil WW is terrible for a superman movie though. Adjusted to today Superman 1978 made 531 mil DOM. MoS only made barely more than half of that. That's TASM bad.

Maybe but Superman already showed he wasn’t a guaranteed box office draw with his three previous pictures. Saying it should have matched the adjusted number of the original doesn’t seem fair. 

Edited by John Marston
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15 hours ago, Zakiyyah6 said:

Most people don't want a dark and brooding Superman that abandons his lover and child to investigate a planet that he knew exploded. That's why Superman Returns flopped. The fact that WB tripled down on the dark and brooding Superman with MOS and BvS after the failure of Returns is baffling.

Agreed. Which makes Napoleon saying that the Superman in Superman Returns is light hearted is puzzling.

MOS is a film I overall liked despite it';s flaws, but the last few minutes seemed to indicate that Superman had gotten over his brooding stage and in future films would become the Supes people want to see. Instead Snyder doubled down on mopey, brooding Superman in BvS.

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11 hours ago, lorddemaxus said:

If a movie has a good profit margin, then there's nothing to be embarassed about. 

Exactly. Shazam did over 300 Million,which, with a 200 Million break even point, made a nice profit for Warners.

Warners is going ahead on the sequels which they would not do if they were unhappy with how Shazam did.

It does show Warners wisdom in trying to control the budgets on it's DC films.  A potential problem I see with Marvel is they seem so far unable or unwilling to spend less then  150 Milliion dollars on their films. Sooner or later the will bite them in the butt.

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6 hours ago, Zakiyyah6 said:

It didn't have a terrible performance. Only people that know nothing about box office claims that it did.

You see a lot of that here. People alsocoften  claim that a film is doing "fine" or "great" when it is failing at the box office.

Too many people look at the raw box office figures, and don't take things like how much a film cost into account.

 

 

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13 minutes ago, dudalb said:

Exactly. Shazam did over 300 Million,which, with a 200 Million break even point, made a nice profit for Warners.

Warners is going ahead on the sequels which they would not do if they were unhappy with how Shazam did.

It does show Warners wisdom in trying to control the budgets on it's DC films.  A potential problem I see with Marvel is they seem so far unable or unwilling to spend less then  150 Milliion dollars on their films. Sooner or later the will bite them in the butt.

its not about unwilling, its about what can happen, marvel studios has never made a movi with budget less than 130, not bc they are unwilling to do it,but bc they just cant, their movies are not that simple to make,marvel cares about make a good movie, and if that means to spend 150 mill,they will do it,thats the correct thing to do, very few comicbook movies can be made for 100 million

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