WEEKEND ESTIMATES: ‘The Grey’ $15+M, ‘One For The Money’ $12+M, ‘Man On A Ledge’ $6+M

[kyky]

FRIDAY 2:30 PM UPDATE: Things are starting to pop. Sources are telling me that the No. 1 movie at the North American box office is projected as Open Road Films acquisition of Liam Neeson-starrer The Grey with $5M-$6M for today and $15M-$17M for the weekend from 3,185 locations. Lionsgate’s opener One For The Money starring Katherine Heigl and based on the Janet Evanovich’s bestselling novel is coming on stronger than people thought it would with $4M-5M for today and $12M-$14M for the weekend from 2,737 runs. Summit Entertainment’s new actioner Man On A Ledge with Sam Worthington is looking like $2M-$3M for today and $6M-$7M for the weekend from 2,998 theaters. In other words, weak. No word yet on whether those Groupon/Living Social discounted movie ticket deals are helping the Lionsgate/Summit pics but it did prevent the Marcus Theatre chain from playing One For The Money in the Midwest. Numbers will be refined later with full analysis.

http://www.deadline....r-the-money-5m/

V: Early BO - The Grey $15-17M | One For The Money $13-15M | Man On A Ledge $6-8M

While Open Road's wolf adventure pic "The Grey" is looking on track to win the weekend box office, early Friday B.O. estimates for Lionsgate's "One for the Money" are delivering something of a surprise.

Midweek tracking had put Katherine Heigl starrer "One" in the $5 million-$7 million range through Sunday. But Friday afternoon grosses -- boosted in large part by a special from coupon website Groupon -- show the pic angling to rake in between $13 million and $15 million over the weekend frame.

"The Grey" is on a pace to take in between $5 million and $6 million on Friday, putting it in line to earn between $15 million and $17 million for the weekend.

That means that Summit's "Man on a Ledge" will likely take third place among the trio of openers.

Box office observers estimate "Ledge" to earn between $2 million and $2.5 million Friday, positioning the Sam Worthington-toplined action thriller to earn $6 million to $8 million through Sunday. Summit also offered an online deal for "Ledge" through the Living Social site, but tracking as of Friday afternoon doesn't show the pic earning more than data had indicated earlier this week.

Meanwhile, Sony Screen Gems' holdover "Underworld: Awakening" is likely to be down by about 60% in its soph sesh, putting the fourth installment in the vampire vs. werewolves franchise in line to earn around $10 million.

http://www.variety.c...le/VR1118049401

Edited January 28, 2012 by kyky

[John Marston]

Kind of weak for The Grey

[kyky]

bad weekend

[Impact]

I thought for a moment it meant 12M for its OD! (You need to be more clear on the title)Dang, The Grey might be the only film to make 10M this weekend!

[lab276]

First bad weekend of the year. I hope it doesn't continue this way.

[rockNrollaDIM]

Well a down weekend had to come sooner or later.

[fmpro]

That would be horrible..The Grey have to do more..

[kyky]

I thought for a moment it meant 12M for its OD! (You need to be more clear on the title)Dang, The Grey might be the only film to make 10M this weekend!

I can't edit the title. Help?!

[Ball Lightning]

It hasn't even got to evening yet on the east coast yet

[cookie]

Nikki's earlier than usual. I'll wait for the refined numbers before judging the performances.

Edited January 27, 2012 by C00k13

[lab276]

I can't edit the title. Help?!

Go into full editor.

[iceroll]

Yeah I thought these were Friday numbers and I was like

Then I realised they were for the weekend and I was like

[Jay Beezy]

Nikki changed her One For The Money estimate to 5M. Not that it's much of a difference. It's still pretty bad for an actress that some people still believe and insist is a decent draw.

Edited January 27, 2012 by Jay Beezy

[cookie]

If The Grey had done 12m Friday people would be celebrating in the streets.

Edited January 27, 2012 by C00k13

[kyky]

Go into full editor.

Thank you!

[rockNrollaDIM]

Nikki changed her One For The Money estimate to 5M. Not that it's much of a difference. It's still pretty bad for an actress that some people still insist is a decent draw.

Maybe the brown hair hurt her...

[kayumanggi]

Still very early.

[cookie]

Maybe the brown hair hurt her...

The first time I looked at the poster I actually thought "that's Katherine Heigl?"

[cozmeesah]

Uh.... Work just got out on the East Coast. None of these were going to be films people got pre-sold tickets for. Wayyyy too early.

[DAR]

Let's see where things shake out a few hours from now. But I had a feeling this and next weekend were going to be a little bumpy.