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BK007

Did KFP3 fail because Chinese don't want to be pandered to?

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Now, this might not make much sense, considering Transformers and Iron Man both went to China and made big bucks pandering, however, KFP3's epic disappointment, is on another level.

 

Dreamworks has been slapped and destroyed all over the board in the last decade, and though the Panda franchise was once huge here, this never caught on.

 

Now, the movie itself isn't as great as the previous two, but it's still a pretty good movie. So, what happened?

 

Were Chinese people tired of the series? Which would be saying something considering their taste.

Did they think it wasn't really a Chinese production or was it rebelling against Dreamworks cozying up to the government? 

 

Oriental Dreamworks, that massive theme park, all of it was, well it didn't hang on Panda, but Katzenberg really thought he had hit the jackpot and yet, he was fucking humiliated and trounced by Zootopia and even without Zoo, just a fucking lot of egg on that poor bastard's face. 

 

Dreamworks doesn't seem to have any luck, or karma is really biting them in the ass hard after their product churning earlier in the millenium .

 

 

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1 hour ago, BK007 said:

Now, this might not make much sense, considering Transformers and Iron Man both went to China and made big bucks pandering, however, KFP3's epic disappointment, is on another level.

 

Dreamworks has been slapped and destroyed all over the board in the last decade, and though the Panda franchise was once huge here, this never caught on.

 

Now, the movie itself isn't as great as the previous two, but it's still a pretty good movie. So, what happened?

 

Were Chinese people tired of the series? Which would be saying something considering their taste.

Did they think it wasn't really a Chinese production or was it rebelling against Dreamworks cozying up to the government? 

 

Oriental Dreamworks, that massive theme park, all of it was, well it didn't hang on Panda, but Katzenberg really thought he had hit the jackpot and yet, he was fucking humiliated and trounced by Zootopia and even without Zoo, just a fucking lot of egg on that poor bastard's face. 

 

Dreamworks doesn't seem to have any luck, or karma is really biting them in the ass hard after their product churning earlier in the millenium .

 

 

Dreamworks assumed that North American scheduling would work in China. Had they took the time to listen to their Chinese counterparts, they would know that opening one week before Chinese New Year is a dumb and bad idea. In China, Chinese New Year means new movies, big profits and full houses. That also means that any holdovers will be severely affected with scheduling cuts whether they exit theaters or are thrown into smaller houses or given unfavorable showtimes.

 

Kung Fu Panda 3 was hit with a double whammy when they set the China release date. The weekend before Chinese New Year is always a dead weekend and new releases round up most of the screens on Chinese New Year weekend. Since CNY fell on Kung Fu Panda 3's 2nd weekend, it had no time to develop legs and Dreamworks was left with a disappointing total.

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1 hour ago, Bluebomb said:

Dreamworks assumed that North American scheduling would work in China. Had they took the time to listen to their Chinese counterparts, they would know that opening one week before Chinese New Year is a dumb and bad idea. In China, Chinese New Year means new movies, big profits and full houses. That also means that any holdovers will be severely affected with scheduling cuts whether they exit theaters or are thrown into smaller houses or given unfavorable showtimes.

 

Kung Fu Panda 3 was hit with a double whammy when they set the China release date. The weekend before Chinese New Year is always a dead weekend and new releases round up most of the screens on Chinese New Year weekend. Since CNY fell on Kung Fu Panda 3's 2nd weekend, it had no time to develop legs and Dreamworks was left with a disappointing total.

I know everyone says it had a bad release date but I don't understand this. If its released the week before CNY, and CNY is "sold out showings" then surely it should have had a great 2nd weekend and a great run?

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26 minutes ago, Kung Fu Panda Tree said:

I know everyone says it had a bad release date but I don't understand this. If its released the week before CNY, and CNY is "sold out showings" then surely it should have had a great 2nd weekend and a great run?

Showtimes and screens. In China, theaters always give screens to new movies because of contracts.

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But it wasn't that pandering, was it? And anyways, it was a good film. Why must the pandering adversely affect its performance then? There are reasons for its dissaformance but this is not one of them.

Edited by Infernus
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Approx KFP3 final grosses (KFP2 in brackets)

dom 142m (165m) -14%

china 150m (92m) +63%

os-china 233m (408m) -43%

 = 525m (665m) -21%

 

China is the saving grace for KFP3.

It disappointed everywhere including China as that market has grown tremendously. So +63% was below expectations but still very good (a record gross - before ZOOTP broke it - for a Hollywood animation in China).

But non-China OS is pathetic and the main reason why 600m ww didn't happen. Had os-china done 308m compared to KFP2's 408m, the ww would have been 600m (which is still less than KFP2's 665m but is at least respectable).

 

Edited by a2knet
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KFP3 obviously failed WW because they took too damn long between 2 and 3, 2 wasn't that good and 3 was more of the same.

 

Basically the franchise is good, not great, and they tell the same story. So, if you like that or are okay with that, like me, you'll be fine, and if you don't, you won't come back.

 

I don't see any way for them to resurrect this. The story is no longer epic, but kind of stretched out and past its use by date. Like, really? Still on this franchise?

 

I can't come up with the right word, so I'm still talking, but, it's kind of just there. Directionless, ambling along the road to nowhere, telling stories that don't need to be told etc.

 

And in regards to the release date, Dreamworks cannot be that stupid. Why on Earth would they not look at historical data or be so arrogant? What right do they have to be arrogant? They've been decimated across the board for the last half decade. Losing to every animation studio by hundreds of millions.

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On 2016/4/14 at 2:32 AM, Jonwo said:

Zootopia really hurt KFP3 but it didn't help that Fox decided to release it in some markets in the same month as Zoo like the UK and Australia

KFP had already made 99% of its grosses when Zootopia hit.

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