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GHOSTBUSTERS | 100.8 M overseas | 229.1 M worldwide

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3 hours ago, Krissykins said:

 

Usually a bomb wouldn't even match its production budget worldwide. 

 

You need to save that term for actual bombs.

 

 

Here is the thing: Ghostbusters has a budget of 144 million + 100 million spent for P&A ( according to some sites like Deadline ). That means the movie has a huge 244 milllion budget. It has made 208 million so far ( and it doesn't have any new markets to be released anymore ).  Producers won't keep all that money. They get half of domestic numbers and a smaller number from overseas grosses. What does that mean? It means they lost money. If they lost money ( which means they didn't even break even or made a profit ), the movie is a bomb.

 

Even if we pretend that the movie's real budget is 144 million and they didn't spend anything with advertising and promotion, the movie is still a bomb, for the same reasons I listed above. Producers won't keep all that money ( 208 million ).

 

You shouldn't be discussing if this is a bomb or not. You only can talk about what kind of bomb is this movie. It could be a nuclear bomb ( Sony losing over 100 million ), a missile explosion ( Sony losing over 50-70 million ) or a hand grenade explosion ( Sony losing 25-45 million ).  Sure, Sony can still make some money with video sales, merchandising, toys and so on. However, will that be enough to cover the damage?

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1 hour ago, Blaze Heatnix said:

 

 

Here is the thing: Ghostbusters has a budget of 144 million + 100 million spent for P&A ( according to some sites like Deadline ). That means the movie has a huge 244 milllion budget. It has made 208 million so far ( and it doesn't have any new markets to be released anymore ).  Producers won't keep all that money. They get half of domestic numbers and a smaller number from overseas grosses. What does that mean? It means they lost money. If they lost money ( which means they didn't even break even or made a profit ), the movie is a bomb.

 

Even if we pretend that the movie's real budget is 144 million and they didn't spend anything with advertising and promotion, the movie is still a bomb, for the same reasons I listed above. Producers won't keep all that money ( 208 million ).

 

You shouldn't be discussing if this is a bomb or not. You only can talk about what kind of bomb is this movie. It could be a nuclear bomb ( Sony losing over 100 million ), a missile explosion ( Sony losing over 50-70 million ) or a hand grenade explosion ( Sony losing 25-45 million ).  Sure, Sony can still make some money with video sales, merchandising, toys and so on. However, will that be enough to cover the damage?

 

If Variety and THR had $50-70m loss as their guess when it was at $183m, without any home revenue etc, then yeah, probably, it will cover the damage.

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International grosses for Comedy films back to 2013:

 

Central Intelligence    $83,100,000
Ride Along 2        $33,400,000
22 Jump Street        $139,600,000
Pitch Perfect 2     $103,200,000
21 Jump Street        $63,100,000
Daddy's Home        $90,000,000
Spy            $125,000,000
Trainwreck        $30,500,000
Goosebumps        $70,000,000
Pixels            $166,000,000
Neighbors        $120,500,000
Dumb and Dumber 2    $84,000,000
The Other Woman        $112,800,000
The Heat        $70,300,000

 

Ghostbusters $100m+ gross internationally is actually quite in line with usual American comedies.

 

Sony let the film down with its budget, otherwise it's grosses would be considered decent.

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3 hours ago, Krissykins said:

International grosses for Comedy films back to 2013:

 

Central Intelligence    $83,100,000
Ride Along 2        $33,400,000
22 Jump Street        $139,600,000
Pitch Perfect 2     $103,200,000
21 Jump Street        $63,100,000
Daddy's Home        $90,000,000
Spy            $125,000,000
Trainwreck        $30,500,000
Goosebumps        $70,000,000
Pixels            $166,000,000
Neighbors        $120,500,000
Dumb and Dumber 2    $84,000,000
The Other Woman        $112,800,000
The Heat        $70,300,000

 

Ghostbusters $100m+ gross internationally is actually quite in line with usual American comedies.

 

Sony let the film down with its budget, otherwise it's grosses would be considered decent.

 

That was the budget after Sony cut it down, the director wanted more. 

 

They believed it would behave more like an action sci-fi comedy - like Men in Black or the original GB rather than a comedy

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4 hours ago, Krissykins said:

 

If Variety and THR had $50-70m loss as their guess when it was at $183m, without any home revenue etc, then yeah, probably, it will cover the damage.

 

Their guess took in the projected total WW gross and ancillary. 

 

I believe Sony disputed their numbers though and said it was closer to a $25m loss.

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1 minute ago, TalismanRing said:

 

Their guess took in the projected total WW gross and ancillary. 

 

I believe Sony disputed their numbers though and said it was closer to a $25m loss.

 

They didn't project ancillary or total gross, that's why Sony included that in their response.

 

"Continued international rollout"

 

Sony didn't give any figures when talking about a loss.

Edited by Krissykins
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9 minutes ago, Krissykins said:

 

They didn't project ancillary or total gross, that's why Sony included that in their response.

 

"Continued international rollout"

 

Sony didn't give any figures when talking about a loss.

 

 

If they didn't project WW B.O. and ancillary when coming to their projected  loss figure then their projection would be a useless non story they wouldn't have bothered to write.  Whether it's correct or not only Sony knows.

 

Quote

 

The film still hasn't opened in a few markets, including France, Japan and Mexico, but box-office experts say it will have trouble getting to $225 million despite a hefty net production budget of $144 million plus a big marketing spend. The studio has said break-even would be $300 million.

 

 

They do these projections with films all the time while they're still in theaters.  Deadline did any entire breakdown for BvS after the first couple of weeks based on a projection for a $900m WW B.O. and then factoring in the usual ancillary percentages, cost etc.

Edited by TalismanRing
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On 9/19/2016 at 0:52 PM, Purple Minion said:

I know who are not going to be called...

 

@ERCboxoffice Sony's ill-fated GHOSTBUSTERS reboot finally limped past $100M+ overseas this weekend, with only two markets hitting $10M+, UK & Japan.

 

Surprisingly weak OS results, not that I expected it to blow up OS, but 10M+ in just 2 markets is crazy. Spy did 124M OS, crazy that Ghostbusters could not match it.

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Sony screw marketing overseas. Don't know what went wrong. US was the hardest market to convince, yet they did it, but ended being the only market where it was a hit. All things considered, with $230M WW on a $140M budget, it will turn a profit for Sony in the end, with home video, tv and streaming deals, etc. And when you count merchandising (this movie not only brought new fans to the franchise, but also reminded people of the old movies), then it certainly made a lot of money for Sony.

 

I still believe Sony will keep this franchise alive, because merchandising makes a lot of money for them, it's their biggest brand. And also, this year's movie is beloved in US, this is a franchise with potential for a $125M+ dom movie every 2 years, and that's something Sony is in need at the moment. They only need to figure out a way to sell the movie overseas. I still hope international markets discover the movie on home video.

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