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SPIES IN DISGUISE | 25 DEC 2019 | Fox | Will Smith, Tom Holland

By kayumanggi, in Box Office Discussion

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dudalb Global Phenomenon

dudalb

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On ‎12‎/‎26‎/‎2019 at 11:23 PM, JB33 said:

Yeah, maybe. I guess the Christmas holidays is sort of a double sided release date: it's good for Grade A franchises to dominate, make headlines with its box office and maximize its potential, but it can also be used for complete duds the studio knows are horrible to squeeze whatever they can from the box office to minimize the hurt. Thing is, Spies in Disguise doesn't look that horrible.

 

Guess, not surprisingly, Frozen II has all the limelight.

Holiday releases have two problems: 

A. The Competition is always going to be horrendous

B. You have a limited time to make good.

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JB33 Blockbuster

JB33

Posted
Posted
On 12/30/2019 at 2:24 PM, dudalb said:

Holiday releases have two problems: 

A. The Competition is always going to be horrendous

B. You have a limited time to make good.

Do you think some studios use the holiday frame too liberally? As in, do you think schedule films there just assuming that it'll make tons of money?

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