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DHD Saturday (02/04) 10.3 M CHRONICLE | 9.8 M TWIB

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http://www.deadline....-big-miracle-3/

SATURDAY PM, 3RD UPDATE: I’m back in front of the computer tonight. It’s been a bigger-than-predicted box office this Super Bowl weekend with movie studios focused on counterprogramming the game. Friday night numbers seesawed into the wee hours of Saturday morning until Fox’s scifi spectacle Chronicle came out ahead by $300,000 over CBS FIlms’ thriller The Woman In Black. Right now it’s clear that Fox will be #1 for the weekend with grosses $22M vs $21M respectively. Trust me, no one in Hollywood projected either movie would get near $20M so this gives new meaning to the term ‘overperform’. But the town is thrilled that 2012 keeps logging good numbers, even on Super Bowl weekend. Best, both films are a low-cost/high-reward bonanza for the two studios, especially because budgets were kept low as well as the marketing spends. Better yet, both films managed to attract the elusive young audiences who were missing for the last six months of 2011. ”What is great is that young people went to both movies in droves,” an exec tells me. Though it’s the weekend’s biggest budget debut, Universal’s Big Miracle is a disappointment – only #4 heading for an $8.5M weekend which is less than the $10M execs hoped for. Last week’s big winner, Open Road’s The Grey, is showing a solid hold and #3 position. Full analysis coming.

Top 10 (based on weekend gross)

1. Chronicle (Fox) NEW [2,907 Theaters]

Friday $8.6M, Saturday $10.3M, Weekend $22.2M

2. The Woman in Black (CBS Films) NEW [2,855 Theaters]

Friday $8.3M, Saturday $9.8M, Weekend $21.5M

3. The Grey (Open Road) Week 2 [3,207 Theaters]

Friday $3.1M, Saturday $5M, Weekend $9.8M (-50%), Est Cume $35M

4. Big Miracle (Universal) NEW [2,129 Theaters]

Friday $2.2M, Saturday $4M, Weekend $8.5M

5. Underworld Awakening (Sony) Week 3 [2,636 Theaters]

Friday $1.7M, Saturday $2.9M, Weekend $5.8M, Est Cume $54.6M

6. One For The Money (Lionsgate) Week 2 [2,737 Theaters]

Friday $1.7M, Saturday $2.6M (-53%), Weekend $5.2M, Est Cume $19.5M

7.Red Tails (LucasFilm/Fox) Week 3 [2,347 Theaters]

Friday $1.5M, Saturday $2.7M, Weekend $5M, Est Cume $41.2M

8. Man On A Ledge (Summit) Week 2 [2,998 Theaters]

Friday $1.5M, Saturday $2.3M, Weekend $4.6M, Est Cume $14.9M

9. The Descendants (Fox Searchlight) Week 12 [2,038 Theaters]

Friday $1.4M, Saturday $2.3M, Weekend $4.5M, Est Cume $65.3M)

10. Extremely Loud & Incredibly Close (Warner Bros) Week 7 [2,505 Theaters]

Friday $1.2M, Saturday $2M, Weekend $3.8M, Est Cume $26.7M

Edited by kayumanggi
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SATURDAY PM, 3RD UPDATE: I’m back in front of the computer tonight. It’s been a bigger-than-predicted box office this Super Bowl weekend with movie studios focused on counterprogramming the game. Friday night numbers seesawed into the wee hours of Saturday morning until Fox’s scifi spectacle Chronicle came out ahead by $300,000 over CBS FIlms’ thriller The Woman In Black. Right now it’s clear that Fox will be #1 for the weekend with grosses $22M vs $21M respectively. Trust me, no one in Hollywood projected either movie would get near $20M so this gives new meaning to the term ‘overperform’. But the town is thrilled that 2012 keeps logging good numbers, even on Super Bowl weekend. Best, both films are a low-cost/high-reward bonanza for the two studios, especially because budgets were kept low as well as the marketing spends. Better yet, both films managed to attract the elusive young audiences who were missing for the last six months of 2011. ”What is great is that young people went to both movies in droves,” an exec tells me. Though it’s the weekend’s biggest budget debut, Universal’s Big Miracle is a disappointment – only #4 heading for an $8.5M weekend which is less than the $10M execs hoped for. Last week’s big winner, Open Road’s The Grey, is showing a solid hold and #3 position. Full analysis coming.

Top 10 (based on weekend gross)

1. Chronicle (Fox) NEW [2,907 Theaters]

Friday $8.6M, Saturday $10.3M, Weekend $22.2M

2. The Woman in Black (CBS Films) NEW [2,855 Theaters]

Friday $8.3M, Saturday $9.8M, Weekend $21.5M

3. The Grey (Open Road) Week 2 [3,207 Theaters]

Friday $3.1M, Saturday $5M, Weekend $9.8M (-50%), Est Cume $35M

4. Big Miracle (Universal) NEW [2,129 Theaters]

Friday $2.2M, Saturday $4M, Weekend $8.5M

5. Underworld Awakening (Sony) Week 3 [2,636 Theaters]

Friday $1.7M, Saturday $2.9M, Weekend $5.8M, Est Cume $54.6M

6. One For The Money (Lionsgate) Week 2 [2,737 Theaters]

Friday $1.7M, Saturday $2.6M (-53%), Weekend $5.2M, Est Cume $19.5M

7.Red Tails (LucasFilm/Fox) Week 3 [2,347 Theaters]

Friday $1.5M, Saturday $2.7M, Weekend $5M, Est Cume $41.2M

8. Man On A Ledge (Summit) Week 2 [2,998 Theaters]

Friday $1.5M, Saturday $2.3M, Weekend $4.6M, Est Cume $14.9M

9. The Descendants (Fox Searchlight) Week 12 [2,038 Theaters]

Friday $1.4M, Saturday $2.3M, Weekend $4.5M, Est Cume $65.3M)

10. Extremely Loud & Incredibly Close (Warner Bros) Week 7 [2,505 Theaters]

Friday $1.2M, Saturday $2M, Weekend $3.8M, Est Cume $26.7M

Edited by kayumanggi
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Hollywood needs these sort of weekends. Last month was a good jobs month in the United States but movie and sound recording industry lost 8000 jobs. I am pretty sure the recent boxoffice slump played a part in this so these numbers are good news for the industry as a whole.

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Hollywood needs these sort of weekends. Last month was a good jobs month in the United States but movie and sound recording industry lost 8000 jobs. I am pretty sure the recent boxoffice slump played a part in this so these numbers are good news for the industry as a whole.

Lets hope the good numbers continue.
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