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FlashMaster659

Tuesday #s - R1 17.6m

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Over 70% of kids still being school is likely muting the early weekday legs. But, we'll see... A bit below expectations on Monday and Tuesday now. Not much below but just a bit below. Then, again, as mentioned by Forbes, don't be alarmed by less than stellar early weekdays as the weekdays will recover as more schools let out.

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I guess, like Empire said, that because there were three openers last night, it affected R1 for certain.  I expect about a 25% drop today.  That would give it about 13 million.  I still have no idea how it's all going to play out.  I admit 450 is dead, but I'm not sold on 500 yet.  

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2 minutes ago, FantasticBeasts said:

I want to ask a little bit about the demographics of this. Aren't the audiences for this kind of old? I keep hearing about schools but does this really have a big audience coming from pupils?

 

That's a good question.

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The truth is there is no way to really know what any film will do today.  Last years model doesn't fit because of the proximity to Christmas changing.  So I think, but don't know, that films will behave a bit more traditionally on Wednesday.  So a 25% drop seems likely, imo.  It'll be interesting to see what other films did yesterday.

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