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Purple Minion

xXx: The Return of Xander Cage | $300.3M OS ● $345.1M Worldwide

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11 minutes ago, Purple Minion said:

Exhibitor Relations: Paramount's XXX3 debuted with a towering $61.9M in China this weekend; international total is now $186M.

 

With China some movies that aren't very successful in the US can find some relief, that's interesting.

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Props to Vin, of course, he is famous in China but his "Last Witch-hunter" flopped in China despite similar release date last year, earning just around 15m yuan. It is the combination of actors, but I feel the biggest credit goes to Donnie Yen.

From what I understand from some insiders, Paramount China looked very close at  4x multiple of Rogue One in China in its opening day and focused on promotion of Donnie Yen especially when the China audiences were raving about Donnie in R1 yet complaining he did not have enough screen time.

For the past month, Paramount made Donnie lead the Chinese New year greeting for Triple X (You have seen that 1min 14secs video right?), started making the digital banner which I mentioned  to promote ticket sales on various website(even though the original poster was still used as the movie poster), On weibo...released highlights of Donnie's scenes in the movie, released/shared reviews of overseas audience raving about Donnie's performance, released 2 promotional posters of Donnie/Vin being the "Men Shen" - Guardians of the door during CNY.

Requested for Donnie to appear at the Beijing Premiere (he originally was too busy and was not able to attend, he had to cut short his Japan tour with his family. Just to let you know, Donnie did not appear for KungFu Jungle's premiere in 2014 in many cities around China because he believes more in Word-of-mouth and cares more about reception than box office.

 

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I am reading audience reviews right now, Maoyan, Weibo, Gewara, and we both know which name appear most in the reviews. =) Donnie Yen. 

All I can say is Paramount hit all the right notes for the promotion for this, especially in the last month, to change the focus to say that:
"Hey, R1 did not show enough of Donnie Yen, but in our movie xXx, we are telling you that your local Superstar is ALMOST the main character and his performance is superb, watch it for him!"

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China Box Office  
 
 
xXx: The Return of Xander Cage  
 
Day Date Rank Gross % - YD % - LW Gross-to-Date Day # Weekly Gross % - Change  
    USD / M     USD / M   USD / M  
Thu Feb . 9 5 $0.74  - - $0.74  0 $61.66  -  
Fri Feb . 10 1 $20.21  - - $20.95  1  
Sat Feb . 11 1 $23.12  10.37% - $44.07  2  
Sun Feb . 12 1 $17.59  -23.90% - $61.66  3  
Mon Feb . 13 1 $9.48  -46.12% - $71.14  4
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This run is unreal, and looks to be so. Congrats to the Chinese for falling in love with Vin Diesel via Donnie Yen. Both deserve their overseas/Chinese success. 

 

Where does XXX's run stop? $100m looks like a lock and then some... Could $150-200m be in the cards? If so, everyone involved with the movie need patted on the back. Its going to make most of its budget back from China alone.

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2 minutes ago, Mrstickball said:

This run is unreal, and looks to be so. Congrats to the Chinese for falling in love with Vin Diesel via Donnie Yen. Both deserve their overseas/Chinese success. 

 

Where does XXX's run stop? $100m looks like a lock and then some... Could $150-200m be in the cards? If so, everyone involved with the movie need patted on the back. Its going to make most of its budget back from China alone.

150m+

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China Box Office                        
                       
                       
xXx: The Return of Xander Cage                        
                       
Day Date Rank Gross % - YD % - LW Gross-to-Date Day # Weekly Gross % - Change                        
    USD / M     USD / M   USD / M                        
Thu Feb . 9 7 $0.74  - - $0.74  0 $61.28  -                        
Fri Feb . 10 1 $20.20  - - $20.94  1                        
Sat Feb . 11 1 $23.19  10.71% - $44.13  2                        
Sun Feb . 12 1 $17.15  -26.06% - $61.28  3                        
Mon Feb . 13 1 $9.45  -44.88% - $70.73  4                            
Tue Feb . 14 1 $23.56  149.23% - $94.28  5                        
Wed Feb . 15 1 $7.49  -68.21% - $101.77  6                        
Thu Feb . 16 1 $5.96  -20.39% - $107.73  7
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