The Box Office Buzz and Tracking Thread: Electric Boogaloo

[Eric Duncan]

This is coming from somebody who is not a horror guru (haven't even seen the first IT lol), but I feel like the buzz for It 2 doesn't feel as strong or in-your-face as it was for the first movie. At the same point in time, it felt like It 1 was everywhere and everyone was talking about it. But now, it's just kind of another blockbuster. Kind of like Secret Life of Pets where the first movie's buzz was astonishing, but the sequel was much less. That's not me saying it will drop as bad as Pets. People actually still care and are interested in IT, so Chapter 2 definitely won't open to less than half of the first movie, but...I dunno, marketing just doesn't make the movie feel like a real must-see like the first movie was. But again, I'm not in the horror/King/IT fandom, so what do I know? Would love to be proven wrong.

 

And to quote the laughing guy from that Rise of the Planet of the Skywalkers trailer, "Something Something Something Mickey's Law. Something Something Something Complete."

[Legion Again]

Retaining none of the main protagonist cast is a bit of an unusual situation as well. 

[Porthos]

It: Chapter 2 Greater Sacramento Area Premiere Night Seat Report: T-11 days and counting

 

	Sellouts	Showings	Seats left	Total Seats	Seats Sold	Perct Sold
TOTALS	0	122	15646	16772	1126	6.71%

 

Total Seats Sold Today

55

 

Not really sure what to use as a comp for this film, since as I understand it horror isn't that pre-sale heavy.  Maybe.  For now, gonna throw in a few recent ones along with JW2 and DP2 and hope for the best.

 

T-11 Adjusted Comps #1 (probably lol - use at own risk)

	%		Sold T-11	Total Sold		Sellouts / Shows	Seats Left / Total Seats	Perct Sold		Comp
Pika	182.20		38	618		0/75	8030/8648	7.15%		10.39m
Aladdin	124.97		38	901		0/70	9096/9997	9.01%		8.75m
KotM	147.77		45	762		0/90	11367/12129	6.28%		9.31m
TS4	65.69		87	1714		0/90	10595/12309	13.92%		7.88m
TLK	39.14		185	2877		0/191	17794/20671	13.92%		9.00m
It 2 (adj)	n/a		55	1126		0/122	14067/15193	7.41%		n/a

PRE-SALES NOTE: Detective Pikachu had 30 days of pre-sales, Aladdin and The Lion King both had 25 days of pre-sales and KotM had 21 days of pre-sales.  In comparison It 2 had 36 days of pre-sales. 

ADJUSTMENT NOTE:  It 2 (adj) is the ticket data at the same theaters I had tracking info for all of the movies in that stat block. See this post for explanation.

 

T-11 Adjusted Comps #2 (probably lol - use at own risk)

	%		Sold T-11	Total Sold		Sellouts / Shows	Seats Left / Total Seats	Perct Sold		Comp
JW2	64.51		76	1606		0/97	8507/10113	15.88%		9.87m
DP2	36.89		82	2808		0/104	10161/12969	22.15%		6.86m
It 2 (JW adj)	n/a		53	1036		0/122	11251/12287	8.43%		n/a

PRE-SALES NOTE: Fallen Kingdom had 23 days of pre-sales and Deadpool 2 had 30 days of pre-sales, while It 2 had 36. 

ADJUSTMENT NOTE:  It 2 (JW adj) is the ticket data at the same theaters I had tracking info for Fallen Kingdom and Deadpool 2.

[a2k]

IT1 did 9.15x the previews over ow.

IT2 may do close to 8x as a sequel. Needs at least 12 previews to keep 100 ow alive imo.

[lorddemaxus]

9 hours ago, a2k said:

IT1 did 9.15x the previews over ow.

IT2 may do close to 8x as a sequel. Needs at least 12 previews to keep 100 ow alive imo.

But IT walkups was also affected by hurricane Irma. It would have had a 10x+ internal mutliplier without the hurricane. This could be one of the few cases where the sequel doesn't have much of a decrease in terms of internal multiplier.

Edited August 26, 2019 by lorddemaxus

[XXR vs XXR]

Not that I think it’s indicative of anything coming too soon, I have noticed Fandango is starting to push alerts for TROS.....

 

@Porthos 👀

[Tinalera]

3 hours ago, VenomXXR said:

Not that I think it’s indicative of anything coming too soon, I have noticed Fandango is starting to push alerts for TROS.....

 

@Porthos 👀

Im really interested in seeing how the people respond to the movie. Like it will make a billion im pretty sure but how much more is what im curious about

[Tinalera]

IT was well recieved so i dont see the sequel making less than part 1. I think as a result i think its more a "yes x amount will see it anyway" just maybe not opening day or weekend, unless spoilers really hit the net. Ill say it may have a solid but not spectacular ow but legs will carry it.

[Eric Duncan]

https://www.boxofficepro.com/atom-tickets-2019-womens-movie-preferences/

 

Quote

In celebration and support of Women’s Equality Day, Atom Tickets surveyed women to ask about their movie and genre preferences, as well as their opinions about gender representation in the entertainment industry.

 

Female movie fans revealed their top picks for movies set to release later this year. Overall, women are most excited to see the following top ten films in theaters:

1. Star Wars: The Rise of Skywalker
2. Jumanji: The Next Level
3. It Chapter 2
4. Frozen 2
5. Maleficent: Mistress of Evil
6. Joker
7. Hustlers
8. The Addams Family
9. Terminator: Dark Fate
10. Downton Abbey

Atom did a similar survey last year. For comparison's sake, the top three (there were only three that first year) were Aquaman, Venom, and Crimes of Grindelwald.

[JB33]

2 hours ago, Eric! said:

https://www.boxofficepro.com/atom-tickets-2019-womens-movie-preferences/

 

Atom did a similar survey last year. For comparison's sake, the top three (there were only three that first year) were Aquaman, Venom, and Crimes of Grindelwald.

So....fairly standard then.

[Legion Again]

2 hours ago, Eric! said:

4. Frozen 2

[Eric Duncan]

6 minutes ago, JB33 said:

So....fairly standard then.

There is one interesting fact. As shown with Jason Momoa, Tom Hardy, Dwayne Johnson, and Ian McDiarmid, the ladies seem to love a sexy, muscle-bound lead.

[Eric Duncan]

It Chapter Two Greater Philadelphia Area Seat Report T-10 and Counting

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	98	868	20,251	4.29%

 

Total Seats Sold Today: 20

 

Adjusted Comp

0.286x of The Lion King 10 days before release (6.59M)

3.389x of Hobbs & Shaw 10 days before release (19.66M)

[Porthos]

It: Chapter 2 Greater Sacramento Area Premiere Night Seat Report: T-10 days and counting

 

	Sellouts	Showings	Seats left	Total Seats	Seats Sold	Perct Sold
TOTALS	0	139	15960	17162	1202	7.00%

 

 

Total Showings Added Today	17*
Total Seats Added Today	390
Total Seats Sold Today	76

* Includes 9 showings which are non-reserved seating

 

Not really sure what to use as a comp for this film, since as I understand it horror isn't that pre-sale heavy.  Maybe.  For now, gonna throw in a few recent ones along with JW2 and DP2 and hope for the best.

 

T-10 Adjusted Comps #1 (probably lol - use at own risk)

	%		Sold T-10	Total Sold		Sellouts / Shows	Seats Left / Total Seats	Perct Sold		Comp
Pika	182.39		41	659		0/64	6693/7352	8.96%		10.40m
Aladdin	127.20		44	945		0/68	9052/9997	9.45%		8.90m
KotM	148.21		49	811		0/90	11312/12123	6.69%		9.34m
TS4	67.38		70	1784		0/90	10525/12309	14.49%		8.09m
TLK	38.82		219	3096		0/191	17577/20673	14.98%		8.93m
It 2 (adj)	n/a		76	1202		0/139	14381/15583	7.71%		n/a

PRE-SALES NOTE: Detective Pikachu had 30 days of pre-sales, Aladdin and The Lion King both had 25 days of pre-sales and KotM had 21 days of pre-sales.  In comparison It 2 had 36 days of pre-sales. 

ADJUSTMENT NOTE:  It 2 (adj) is the ticket data at the same theaters I had tracking info for all of the movies in that stat block. See this post for explanation.

 

T-10 Adjusted Comps #2 (probably lol - use at own risk)

	%		Sold T-10	Total Sold		Sellouts / Shows	Seats Left / Total Seats	Perct Sold		Comp
JW2	66.15		60	1666		0/97	8447/10113	16.47%		10.12m
DP2	37.88		82	2909		0/108	10227/13136	22.15%		7.05m
It 2 (JW adj)	n/a		66	1102		0/139	11575/12677	8.69%		n/a

PRE-SALES NOTE: Fallen Kingdom had 23 days of pre-sales and Deadpool 2 had 30 days of pre-sales, while It 2 had 36. 

ADJUSTMENT NOTE:  It 2 (JW adj) is the ticket data at the same theaters I had tracking info for Fallen Kingdom and Deadpool 2.

Edited August 28, 2019 by Porthos

[MattW]

On 8/31/2018 at 11:09 AM, Eric! said:

Also from Fandango, the results from upcoming openers for this week

 

Movie/Day	Monday	Tuesday	Wednesday	Thursday
The Nun	462	534	630	700
Peppermint	36	33	60	75
The Predator	87	82	76	77
A Simple Favor	7	12	11	8
Unbroken 2	9	10	9	13
White Boy Rick	0	0	1	1
House w/ Clock	0	2	11	6

I tried to find JW2's presales two weeks before release to compare to The Nun (franchise horror) but no luck, maybe I'm blind?

 

 

Here's the week of release:

Jurassic World 2

9,310

12,761

23,266

 

The Nun

2,082

5,938

13,806

 

For those three days the nun was more presale heavy relative to the OW.

Normally I'd say horror would be at least as walkup friendly as Fallen Kingdom but to me IT2 seems like it should be more in line with The Nun, if not more presale heavy.  Though to be fair the heavier part of presales is likely closer to release, this week and next week, compared to JW2.

[FlashMaster659]

It 2 - AMC Ontario Mills 30 (Thursday Night)

 

Dolby Cinema

 

7:00 PM - 165/203

10:45 PM - 127/203

 

2D Dine-In

 

5:00 PM - 24/63

5:30 PM - 18/63

6:00 PM - 30/60

7:00 PM - 40/78

7:30 PM - 41/78

8:00 PM - 28/63

8:30 PM - 25/61

9:00 PM - 26/63

9:30 PM - 16/63

10:00 PM - 15/60

11:00 PM - ?/?*

 

2D

 

6:30 PM - 19/167

7:15 PM - 15/114

8:00 PM - 19/217

8:30 PM - 14/167

10:15 PM - 4/167

11:00 PM - 12/114

11:45 PM - 3/217

12:15 AM - 9/167

 

Total

 

650/2388 (27.2%)

 

Scary Stories to Tell in the Dark sold 309 tickets morning of previews

Once Upon a Time in Hollywood sold 587 tickets mid-day of previews

Hobbs and Shaw sold 684 tickets mid-day of previews

The Lion King sold 2157 tickets mid-day of previews

 

Edited August 27, 2019 by FlashMaster659

[FlashMaster659]

It 2 - Regal Edwards Ontario Palace IMAX & RPX (Thursday Night)

 

IMAX 2D

 

5:00 PM - 17/532

8:50 PM - 37/532

 

RPX 2D

 

6:00 PM - 6/744

9:50 PM - 1/744

 

2D

 

5:30 PM - 6/404

9:20 PM - 7/404

 

Total

 

74/3360 (2.2%)

 

Scary Stories to Tell in the Dark sold 14 tickets morning of previews

Hobbs and Shaw sold 32 tickets mid-day of previews

Once Upon a Time in Hollywood sold 93 tickets mid-day of previews

Godzilla: King of the Monsters sold 489 tickets mid-day of previews

The Lion King sold 464 tickets mid-day of previews

[lorddemaxus]

11 minutes ago, FlashMaster659 said:

Godzilla: King of the Monsters sold 489 tickets mid-day of previews

The Lion King sold 464 tickets mid-day of previews

Whoa, how did Godzilla do so well in this cinema?

Edited August 27, 2019 by lorddemaxus

[FlashMaster659]

1 hour ago, lorddemaxus said:

Whoa, how did Godzilla do so well in this cinema?

I imagine the nature of the movie really inflated its performance in PLF screens at least at my theater

[cax16]