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The Box Office Buzz and Tracking Thread: Electric Boogaloo

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This is coming from somebody who is not a horror guru (haven't even seen the first IT lol), but I feel like the buzz for It 2 doesn't feel as strong or in-your-face as it was for the first movie. At the same point in time, it felt like It 1 was everywhere and everyone was talking about it. But now, it's just kind of another blockbuster. Kind of like Secret Life of Pets where the first movie's buzz was astonishing, but the sequel was much less. That's not me saying it will drop as bad as Pets. People actually still care and are interested in IT, so Chapter 2 definitely won't open to less than half of the first movie, but...I dunno, marketing just doesn't make the movie feel like a real must-see like the first movie was. But again, I'm not in the horror/King/IT fandom, so what do I know? Would love to be proven wrong.

 

And to quote the laughing guy from that Rise of the Planet of the Skywalkers trailer, "Something Something Something Mickey's Law. Something Something Something Complete."

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Retaining none of the main protagonist cast is a bit of an unusual situation as well. 

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It: Chapter 2 Greater Sacramento Area Premiere Night Seat Report: T-11 days and counting

 

 

Sellouts

Showings

Seats left

Total Seats

Seats Sold

Perct Sold

TOTALS

0

122

15646

16772

1126

6.71%

 

Total Seats Sold Today

55

 

Not really sure what to use as a comp for this film, since as I understand it horror isn't that pre-sale heavy.  Maybe.  For now, gonna throw in a few recent ones along with JW2 and DP2 and hope for the best.

 

T-11 Adjusted Comps #1 (probably lol - use at own risk)

 

   %

 

Sold T-11

Total Sold

 

Sellouts / Shows

Seats Left / Total Seats

Perct Sold

 

Comp

Pika

182.20

 

38

618

 

0/75

8030/8648

7.15%

 

10.39m

Aladdin

124.97

 

38

901

 

0/70

9096/9997

9.01%

 

8.75m

KotM

147.77

 

45

762

 

0/90

11367/12129

6.28%

 

9.31m

TS4

65.69

 

87

1714

 

0/90

10595/12309

13.92%

 

7.88m

TLK

39.14

 

185

2877

 

0/191

17794/20671

13.92%

 

9.00m

It 2 (adj)

n/a

 

55

1126

 

0/122

14067/15193

7.41%

 

n/a

PRE-SALES NOTE: Detective Pikachu had 30 days of pre-sales, Aladdin and The Lion King both had 25 days of pre-sales and KotM had 21 days of pre-sales.  In comparison It 2 had 36 days of pre-sales. 

ADJUSTMENT NOTE:  It 2 (adj) is the ticket data at the same theaters I had tracking info for all of the movies in that stat block. See this post for explanation.

 

T-11 Adjusted Comps #2 (probably lol - use at own risk)

 

   %

 

Sold T-11

Total Sold

 

Sellouts / Shows

Seats Left / Total Seats

Perct Sold

 

Comp

JW2

64.51

 

76

1606

 

0/97

8507/10113

15.88%

 

9.87m

DP2

36.89

 

82

2808

 

0/104

10161/12969

22.15%

 

6.86m

It 2 (JW adj)

n/a

 

53

1036

 

0/122

11251/12287

8.43%

 

n/a

PRE-SALES NOTE: Fallen Kingdom had 23 days of pre-sales and Deadpool 2 had 30 days of pre-sales, while It 2 had 36. 

ADJUSTMENT NOTE:  It 2 (JW adj) is the ticket data at the same theaters I had tracking info for Fallen Kingdom and Deadpool 2.

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IT1 did 9.15x the previews over ow.

IT2 may do close to 8x as a sequel. Needs at least 12 previews to keep 100 ow alive imo.

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Posted (edited)
9 hours ago, a2k said:

IT1 did 9.15x the previews over ow.

IT2 may do close to 8x as a sequel. Needs at least 12 previews to keep 100 ow alive imo.

But IT walkups was also affected by hurricane Irma. It would have had a 10x+ internal mutliplier without the hurricane. This could be one of the few cases where the sequel doesn't have much of a decrease in terms of internal multiplier.

Edited by lorddemaxus
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Not that I think it’s indicative of anything coming too soon, I have noticed Fandango is starting to push alerts for TROS.....

 

@Porthos 👀

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3 hours ago, VenomXXR said:

Not that I think it’s indicative of anything coming too soon, I have noticed Fandango is starting to push alerts for TROS.....

 

@Porthos 👀

Im really interested in seeing how the people respond to the movie. Like it will make a billion im pretty sure but how much more is what im curious about

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IT was well recieved so i dont see the sequel making less than part 1. I think as a result i think its more a "yes x amount will see it anyway" just maybe not opening day or weekend, unless spoilers really hit the net. Ill say it may have a solid but not spectacular ow but legs will carry it.

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https://www.boxofficepro.com/atom-tickets-2019-womens-movie-preferences/

 

Quote

In celebration and support of Women’s Equality Day, Atom Tickets surveyed women to ask about their movie and genre preferences, as well as their opinions about gender representation in the entertainment industry.

 

Female movie fans revealed their top picks for movies set to release later this year. Overall, women are most excited to see the following top ten films in theaters:

  1. Star Wars: The Rise of Skywalker
  2. Jumanji: The Next Level
  3. It Chapter 2
  4. Frozen 2
  5. Maleficent: Mistress of Evil
  6. Joker
  7. Hustlers
  8. The Addams Family
  9. Terminator: Dark Fate
  10. Downton Abbey

Atom did a similar survey last year. For comparison's sake, the top three (there were only three that first year) were Aquaman, Venom, and Crimes of Grindelwald.

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6 minutes ago, JB33 said:

So....fairly standard then.

There is one interesting fact. As shown with Jason Momoa, Tom Hardy, Dwayne Johnson, and Ian McDiarmid, the ladies seem to love a sexy, muscle-bound lead.

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It Chapter Two Greater Philadelphia Area Seat Report T-10 and Counting

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 98 868 20,251 4.29%

 

Total Seats Sold Today: 20

 

Adjusted Comp

0.286x of The Lion King 10 days before release (6.59M)

3.389x of Hobbs & Shaw 10 days before release (19.66M)

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Posted (edited)

It: Chapter 2 Greater Sacramento Area Premiere Night Seat Report: T-10 days and counting

 

 

Sellouts

Showings

Seats left

Total Seats

Seats Sold

Perct Sold

TOTALS

0

139

15960

17162

1202

7.00%

 

 

Total Showings Added Today

17*

Total Seats Added Today

390

Total Seats Sold Today

76

* Includes 9 showings which are non-reserved seating

 

Not really sure what to use as a comp for this film, since as I understand it horror isn't that pre-sale heavy.  Maybe.  For now, gonna throw in a few recent ones along with JW2 and DP2 and hope for the best.


 

T-10 Adjusted Comps #1 (probably lol - use at own risk)

 

   %

 

Sold T-10

Total Sold

 

Sellouts / Shows

Seats Left / Total Seats

Perct Sold

 

Comp

Pika

182.39

 

41

659

 

0/64

6693/7352

8.96%

 

10.40m

Aladdin

127.20

 

44

945

 

0/68

9052/9997

9.45%

 

8.90m

KotM

148.21

 

49

811

 

0/90

11312/12123

6.69%

 

9.34m

TS4

67.38

 

70

1784

 

0/90

10525/12309

14.49%

 

8.09m

TLK

38.82

 

219

3096

 

0/191

17577/20673

14.98%

 

8.93m

It 2 (adj)

n/a

 

76

1202

 

0/139

14381/15583

7.71%

 

n/a

PRE-SALES NOTE: Detective Pikachu had 30 days of pre-sales, Aladdin and The Lion King both had 25 days of pre-sales and KotM had 21 days of pre-sales.  In comparison It 2 had 36 days of pre-sales. 

ADJUSTMENT NOTE:  It 2 (adj) is the ticket data at the same theaters I had tracking info for all of the movies in that stat block. See this post for explanation.

 

T-10 Adjusted Comps #2 (probably lol - use at own risk)

 

   %

 

Sold T-10

Total Sold

 

Sellouts / Shows

Seats Left / Total Seats

Perct Sold

 

Comp

JW2

66.15

 

60

1666

 

0/97

8447/10113

16.47%

 

10.12m

DP2

37.88

 

82

2909

 

0/108

10227/13136

22.15%

 

7.05m

It 2 (JW adj)

n/a

 

66

1102

 

0/139

11575/12677

8.69%

 

n/a

PRE-SALES NOTE: Fallen Kingdom had 23 days of pre-sales and Deadpool 2 had 30 days of pre-sales, while It 2 had 36. 

ADJUSTMENT NOTE:  It 2 (JW adj) is the ticket data at the same theaters I had tracking info for Fallen Kingdom and Deadpool 2.

Edited by Porthos
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On 8/31/2018 at 11:09 AM, Eric! said:

Also from Fandango, the results from upcoming openers for this week

 

Movie/Day Monday Tuesday Wednesday Thursday
The Nun 462 534 630 700
Peppermint 36 33 60 75
         
The Predator 87 82 76 77
A Simple Favor 7 12 11 8
Unbroken 2 9 10 9 13
White Boy Rick 0 0 1 1
         
House w/ Clock 0 2 11 6

I tried to find JW2's presales two weeks before release to compare to The Nun (franchise horror) but no luck, maybe I'm blind?

 

 

Here's the week of release:

Jurassic World 2 9,310 12,761
23,266

 

The Nun 2,082 5,938 13,806

 

For those three days the nun was more presale heavy relative to the OW.

Normally I'd say horror would be at least as walkup friendly as Fallen Kingdom but to me IT2 seems like it should be more in line with The Nun, if not more presale heavy.  Though to be fair the heavier part of presales is likely closer to release, this week and next week, compared to JW2.

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Posted (edited)

It 2 - AMC Ontario Mills 30 (Thursday Night)

 

Dolby Cinema

 

7:00 PM - 165/203

10:45 PM - 127/203

 

2D Dine-In

 

5:00 PM - 24/63

5:30 PM - 18/63

6:00 PM - 30/60

7:00 PM - 40/78

7:30 PM - 41/78

8:00 PM - 28/63

8:30 PM - 25/61

9:00 PM - 26/63

9:30 PM - 16/63

10:00 PM - 15/60

11:00 PM - ?/?*

 

2D

 

6:30 PM - 19/167

7:15 PM - 15/114

8:00 PM - 19/217

8:30 PM - 14/167

10:15 PM - 4/167

11:00 PM - 12/114

11:45 PM - 3/217

12:15 AM - 9/167

 

Total

 

650/2388 (27.2%)

 

Scary Stories to Tell in the Dark sold 309 tickets morning of previews

Once Upon a Time in Hollywood sold 587 tickets mid-day of previews

Hobbs and Shaw sold 684 tickets mid-day of previews

The Lion King sold 2157 tickets mid-day of previews

 

Edited by FlashMaster659
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It 2 - Regal Edwards Ontario Palace IMAX & RPX (Thursday Night)

 

IMAX 2D

 

5:00 PM - 17/532

8:50 PM - 37/532

 

RPX 2D

 

6:00 PM - 6/744

9:50 PM - 1/744

 

2D

 

5:30 PM - 6/404

9:20 PM - 7/404

 

Total

 

74/3360 (2.2%)

 

Scary Stories to Tell in the Dark sold 14 tickets morning of previews

Hobbs and Shaw sold 32 tickets mid-day of previews

Once Upon a Time in Hollywood sold 93 tickets mid-day of previews

Godzilla: King of the Monsters sold 489 tickets mid-day of previews

The Lion King sold 464 tickets mid-day of previews

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Posted (edited)
11 minutes ago, FlashMaster659 said:

Godzilla: King of the Monsters sold 489 tickets mid-day of previews

The Lion King sold 464 tickets mid-day of previews

Whoa, how did Godzilla do so well in this cinema?

Edited by lorddemaxus

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1 hour ago, lorddemaxus said:

Whoa, how did Godzilla do so well in this cinema?

I imagine the nature of the movie really inflated its performance in PLF screens at least at my theater

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