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The Box Office Buzz and Tracking Thread: Electric Boogaloo

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Pennywise interim report for Salt Lake, three days before previews. Sugarhouse Cinemark Luxury, six screenings, all 2D.

 

201 tickets sold, close to 50% of capacity, although more showtimes will undoubtedly be added.

 

All comps are against the NEAR FINAL sales for preview night.

250% of Dark Phoenix = $82 mil OW

200% of Godzilla = $95.4

181% of John Wick = $102.8

49% of TLK = $95

272% of Hobbs and Shaw = $163 😂

 

Salt Lakers love their horror films it would seem. Even if IT didn't sell another ticket between now and Thursday, it would still be projecting an OW of $90-95 once you take H&S out of the equation.

 

Will check back in on Thursday, but the clown is definitely smiling out here.

Edited by A Star is Orm
typo
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1 hour ago, A Star is Orm said:

250% of Dark Phoenix = 12.5

200% of Godzilla = 12.6

181% of John Wick = 10.68

49% of TLK = 11.27

272% of Hobbs and Shaw = 15.78

Comps applied to previews. Very positive considering almost 3 days of growth to go 

 

Also I think there was an arithmetic mistake with Phoenix, or a typo? 150% of Phoenix is under 50M  

Edit: fixed according to below

Edited by Thanos Legion
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25 minutes ago, Thanos Legion said:

Comps applied to previews. Very positive considering almost 3 days of growth to go 

 

Also I think there was an arithmetic mistake with Phoenix, or a typo? 150% of Phoenix is under 50M

Good catch, should have been 250%.

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It Chapter Two Greater Philadelphia Area Seat Report T-3 and Counting

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 111 1,549 22,359 6.93%

 

Total Showings Added Today: 1

Total Seats Added Today: 71

Total Seats Sold Today: 232

 

Comp

2.379x of Once Upon 3 days before release (13.8M)

 

Adjusted Comp

0.274x of The Lion King 3 days before release (6.31M)

2.402x of Hobbs & Shaw 3 days before release (13.93M)

 

Adjusted Seats Sold: 196

 

This seems like a very strong Monday. IIRC, the first IT didn't really explode until the week of, so I guess it makes sense. And even though I only have one new comp at the moment, it's nice to see two comps are looking at around 14M in previews. Whether it will stay that high, let alone hit it on Thursday, is questionable, but it's good to know that another movie, especially another R-rated film with a fanbase and started previews relatively early is pointing to some promising signs. And FWIW, that 14M is close to what Inception and Orm have with some of their data, so take that for what you will. Excited to see what the next three days have in store.

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It: Chapter 2

Thursday Previews

 

Southern Maine Cinemagic
Movie Today   9/1 9/2 Total %   SOs Shows
It: Chapter 2 12   119 131 2039 6.42%   0 12

 

Lincoln Square 13
Movie Today   9/1 9/2 Total %   SOs Shows
It: Chapter 2 54   811 865 3430 25.21%   0 10

 

Monday Before Final Day Comps
Movie Sold % Est
Cinemagic Chain
It: Chapter 2 131 -- --
The Lion King 202 64.85% 14.91M
Godzilla 73 179.45% 11.3M
Toy Story 4 66 198.48% 23.81M
Dark Phoenix 35 374.28% 18.71M
Lincoln Square 13
It: Chapter 2 865 -- --
The Lion King 1763 49.06% 11.28M
Dark Phoenix 1088 79.50% 3.97M
Godzilla 857 100.93% 6.35M
Toy Story 4 793 109.07% 13.08M

 

 

So the comps are all over the place.  I used the movies that had the IMAX release, but I'm wondering about throwing in John Wick cause it's R.  I might even toss in Endgame on the final day.  IDK.

 

The Cinemagic Comps really only show that it's selling really well compared to basically everything else.  As for Lincoln Square, I think all this proves is Godzilla and Dark Phoenix over-performed AF at LS13 and the underperformed elsewhere AF.  

 

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It: Chapter 2 Greater Sacramento Area Premiere Night Seat Report: T-3 days and counting

 

 

Sellouts

Showings

Seats left

Total Seats

Seats Sold

Perct Sold

TOTALS

0

177

17771

20105

2334

11.61%

 

Total Showings Added Today

10*

Total Seats Added Today

142

Total Seats Sold Today

324

* Includes 8 showings added today from the local drive-in, which is naturally non-reserved.

 

Not really sure what to use as a comp for this film, since as I understand it horror isn't that pre-sale heavy.  Maybe.  For now, gonna throw in a few recent ones along with JW2 and DP2 and hope for the best.

 

T-3 Adjusted Comps #1 (probably lol - use at own risk)

 

   %

 

Sold T-3

Total Sold

 

Sellouts / Shows

Seats Left / Total Seats

Perct Sold

 

Comp

Pika

157.17

 

238

1485

 

0/71

6647/8132

18.26%

 

8.96m

Aladdin

143.37

 

173

1628

 

0/93

10983/12611

12.91%

 

10.04m

KotM

163.22

 

131

1430

 

0/101

12310/13740

10.41%

 

10.28m

TS4

71.97

 

460

3243

 

0/119

11061/14304

22.33%

 

8.64m

TLK

39.25

 

821

5946

 

1/240

18277/24223

24.55%

 

9.03m

It 2 (adj)

n/a

 

324

2334

 

0/177

16192/18526

12.60%

 

n/a

ADJUSTMENT NOTE:  It 2 (adj) is the ticket data at the same theaters I had tracking info for all of the movies in that stat block. See this post for explanation.

 

T-3 Adjusted Comps #2 (probably lol - use at own risk)

 

   %

 

Sold T-3

Total Sold

 

Sellouts / Shows

Seats Left / Total Seats

Perct Sold

 

Comp

JW2

74.28

 

443

2873

 

0/118

9224/12097

23.75%

 

11.36m

DP2

48.84

 

374

4369

 

0/127

9812/14181

30.81%

 

9.09m

It 2 (JW adj)

n/a

 

288

2134

 

0/177

13190/15324

13.93%

 

n/a

ADJUSTMENT NOTE:  It 2 (JW adj) is the ticket data at the same theaters I had tracking info for Fallen Kingdom and Deadpool 2.

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3 minutes ago, keysersoze123 said:

Now its locked to open under 1st movie. All these fandango reports are generally a jinx.

The only time it was a "jinx" of any sort was for Solo but even then, it was Fandango comparing a Star Wars movie to a MCU movie.

Edited by lorddemaxus
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4 minutes ago, FlashMaster659 said:

@Porthos What's your criteria for what a sellout is when you do your reports?

A Sell Out is 100% (or just the WheelChair Only Seats Left).  

 

And then there's what's referred to as a Tele Sell Out or Partial Sell Outs, which means it's basically only the first two rows left.  Or just the "bad" seats.  The theory is that unless people are desperate, they will wait for another showing.  

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14 minutes ago, captainwondyful said:

A Sell Out is 100% (or just the WheelChair Only Seats Left).  

 

And then there's what's referred to as a Tele Sell Out or Partial Sell Outs, which means it's basically only the first two rows left.  Or just the "bad" seats.  The theory is that unless people are desperate, they will wait for another showing.  

TELE SELL OUT LMAO

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1 hour ago, The Horror of Lucas Films said:

 

But according to people here, there was no buzz and it was locked to open under $80m and miss $200m. :( 

Nobody said that, but keep on strawmanning I guess.    

 

Also this “news” has no informational value because it was guaranteed to happen. It 1 was the previous record holder and this is coming 2 years later.

Edited by Thanos Legion
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