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The Box Office Buzz and Tracking Thread: Electric Boogaloo

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As to Sonic vs Dolittle;

Sonic cost half as much to make, 4o to 50 Million is a good opening for it.

And Sonic is a much better known character nowdays then Doolittle.

Sonic will end up making a profit for Sony, how big a profit I am not going to guess.

The legs will be what to watch with this one.

That is why gimmicks like discount tickets product tie ins for opening weekend should not be made a big deal of, they give only a temporary boost. Won't help the legs at all.

Edited by dudalb
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53 minutes ago, dudalb said:

As to Sonic vs Dolittle;

Sonic cost half as much to make, 4o to 50 Million is a good opening for it.

And Sonic is a much better known character nowdays then Doolittle.

Sonic will end up making a profit for Sony, how big a profit I am not going to guess.

The legs will be what to watch with this one.

That is why gimmicks like discount tickets product tie ins for opening weekend should not be made a big deal of, they give only a temporary boost. Won't help the legs at all.

For some movies, the gimmicks do expand the audience in total...even if they do sometimes slice off legs (although if they get the audience talking and in, they can expand those, too - see Knives Out $4 deal).

 

The more potential for "fence sitters", the more the audience gets expanded.  I have zero plans to see this movie, but my son is trying to wheedle his way to get me to use my 2 $4 tickets and take him.  I'm only one of the 80 million folks who might fence sit and actually go b/c it's cold and it's a holiday I don't want to spend tons of money on...

 

This is a long way of saying...these deals sometimes don't help if a movie can't be helped...but if it can be helped, sometimes they help a ton...

 

 

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On 2/9/2020 at 7:06 PM, keysersoze123 said:

Sonic the Hedgehog(T-4)

MTC1 Prev - overall 895 shows 12834/148783 195917.97 158293.79
MTC2 Prev - overall 1034 shows 8658/162796 107059.24 76228.28 
MTC1 OD - overall 1535 shows 20882/272356 286525.81 233666.48 
MTC2 OD - overall 1834 shows 22776/298029 241533.53 190996.71

 

OD PS seem to dominate overall sales. I will look at Day 2 sales tomorrow as well but PS is backloaded which is great news. It could be look at 60m over 4 days if it has good momentum.

 

Edit: updated MTC1 OD data as it hadded 193 more new shows that sold another 2K tickets. 

Sonic the Hedgehog(T-3)

MTC1 Prev - overall 997 shows 15781/165126 238880.77 192663.58
MTC2 Prev - overall 1245 shows 10523/191987 129894.44 92461.34
MTC1 OD - overall 1682 shows 28660/294788 388533.38 316094.89
MTC2 OD - overall 2041 shows 29105/330739 307963.64 243842.62
MTC1 D2 - overall 1751 shows 17206/299862 207854.01 182517.88
MTC2 D2 - overall 1915 shows 17661/311908 170653.42 144597.30

 

Day 1 seem to continue to dominate the PS with it being OD and Valentine day. I could see 3m previews and 15m true friday. 

Edited by keysersoze123
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4 hours ago, charlie Jatinder said:

@keysersoze123 look at Parasite MTC 1 - 2 next weekend. Its expanding on 2k screens and apparently will be #4 on Monday.

I dont see shows that many shows assigned for it at this point. Since its already open in limited release not sure if PS will be big. But I will check on wednesday once the showtimes are finalized. 

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5 minutes ago, Arendelle Legion said:

That would be sick. 

its PS is way ahead of Bad Boys at similar point. I could see 200K+ PS between 2 MTC. Should not have an issue with 15m friday despite it should be PS driven than norm.

 

i expect saturday increase to be soft. Still its on course for 50m+ 3 day and 60m+ over the 4 day weekend.  

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3 minutes ago, keysersoze123 said:

its PS is way ahead of Bad Boys at similar point. I could see 200K+ PS between 2 MTC. Should not have an issue with 15m friday despite it should be PS driven than norm.

 

i expect saturday increase to be soft. Still its on course for 50m+ 3 day and 60m+ over the 4 day weekend.  

Yeah, I was just taking a look at Fri Feb 14 2014 and Sat Feb 15 2014 to try to see how much the Sat bounce would be affected. There is a clear effect there, but nothing too dramatic. Agreed that 3+15 OD would take it over 60 for the 4-day.

Edited by Arendelle Legion
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Sonic the Hedgehog Greater Philadelphia Area Seat Report T-3 and Counting

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 44 400 7,786 5.14%

 

Total Shows Added Today: 7

Total Seats Added Today: 888

Total Seats Sold Today: 90

 

Comp

4.255x of Dora 3 days before release (5.32M)

8.696x of Abominable (5.65M)

4.210x of Addams Family (5.26M)

1.826x of Maleficent (4.2M)

0.231x of Frozen II (1.96M)

6.452x of Dolittle (5.97M)

 

We'll see if this is just overperformance, but all these new comps have me pretty confident on this movie's chances.

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The Photograph Greater Philadelphia Area Seat Report T-3 and Counting

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 34 153 5,394 2.84%

 

Comp

0.562x of Hustlers 3 days before release (1.41M)

2.284x of Black and Blue (1.54M)

1.027x of Harriet (616K)

2.068x of Just Mercy (1.65M)

1.577x of Like a Boss (1.58M)

0.164x of Bad Boys (1.04M)

 

Black-led movies are always kind of all over the place in Philly, but if these numbers hit, I think that's actually a pretty good start.

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F9 Greater Philadelphia Area Seat Report T-101 and Counting

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 50 353 12,466 2.83%

 

Total Seats Sold Today: 4

 

Meh.

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I think the reviews might not actually have much of an impact as I expected. Based on what I've read, WoM will be good enough for a kids film (forgettable and mediocre but also a fun time is what I've heard mostly which I think is good for a film like that). By the time reviews come out, I think WoM will carry the film.

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1 minute ago, lorddemaxus said:

I think the reviews might not actually have much of an impact as I expected. Based on what I've read, WoM will be good enough for a kids film (forgettable and mediocre but also a fun time is what I've heard mostly which I think is good for a film like that). By the time reviews come out, I think WoM will carry the film.

Sonic became a very important film for many when Director publicly promised to do wrong things right. 

It's like many on internet want to support the movie just because their opinion were heard. 

 

Most of the youtuber and social media is very positive about this movie. 

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26 minutes ago, charlie Jatinder said:

Today PS wise it was #3.

hmm. I see only 39 shows listed at MTC1 at this point. it has sold 50/5494. I did not check how photograph did today at MTC1 but it should have done better than this 🙂

 

I will update once I have MTC2 numbers but I doubt it will be that high either. 

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