The Box Office Buzz and Tracking Thread: Electric Boogaloo

[Ezen Baklattan]

Few insights:

• If ITH can increase sales by at least 29% tomorrow, its Thursday/Friday sum of sales will exceed that of The Conjuring 3's on the Wednesday prior to release. Not the best comp, but hey, I just started this!
  • Another note, a local AMC has a dolby screen that has sold 5 tickets on Thursday and 71 on Friday, with one and two showings per day respectively. 
• One day ahead of time, Peter Rabbit has already surpassed Spirit's numbers on Wednesday by around 8%. If sales increase on pace with the past two days, it could be on track for a mid teens opening.

[charlie Jatinder]

1 hour ago, WandaLegion said:

Summer also inflates preview as % of OD since it’s not a schoolday Th. Totally agree with 35-40%

Funny enough I looked my sheet of MCU previews and OD, Widow was already 35%. In present situation let's go 37.5%.

 

In my head I had AM2 at 38 ish but it was around 34, CM following it with 33.5%, so 37.5% is very likely with two years of fanbase ageing.

 

Film	Previews	Friday	% Share
Iron Man	$3.50	$35.23	9.93%
Incredible Hulk	$1.60	$21.47	7.45%
Iron Man 2	$7.50	$51.24	14.64%
Captain America	$4.00	$25.70	15.56%
Thor	$3.25	$25.48	12.75%
The Avengers	$18.70	$80.81	23.14%
Iron Man 3	$15.60	$68.86	22.66%
Thor 2	$7.10	$31.90	22.26%
Captain America: Winter Soldier	$10.30	$36.93	27.89%
GOTG	$11.20	$37.85	29.59%
Avengers: Age of Ultron	$27.60	$84.42	32.69%
Ant-Man	$6.40	$22.65	28.26%
Captain America: Civil War	$25.00	$75.50	33.11%
Doctor Strange	$9.40	$32.59	28.85%
GOTG 2	$17.00	$56.08	30.31%
Spider-Man: Homecoming	$15.40	$50.78	30.33%
Thor: Ragnarok	$14.50	$46.47	31.20%
Black Panther	$25.20	$75.94	33.18%
Avengers: Infinity War	$39.00	$106.33	36.68%
Ant-Man and The Wasp	$11.50	$33.73	34.10%
Captain Marvel	$20.70	$61.70	33.55%
Avengers: Endgame	$60.00	$157.46	38.10%
Spider-man: Far From Home		$39.25
Black Widow	$15.00	$40.00	37.50%

Edited June 9, 2021 by charlie Jatinder

[Eric Atreides]

On 6/7/2021 at 11:18 PM, Eric is Full of Pride said:

In the Heights Greater Philadelphia Area Seat Report T-3 and Counting (Thu)

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	36	119	3418	3.48%

 

Comp

0.944x of Raya's Thu+Fri T-3 Before Release (2.46M)

0.236x of Cruella's Thu+Fri T-3 Before Release (1.82M)

 

BEFORE EVERYBODY FREAKS OUT, remember that I'm only tracking the Thursday opening number. You know, the date that was announced at the last minute, therefore has very few sales. I'm not tracking the Friday number, if only because I've already got my hands full. Though at a cursory glance, it's selling a ton better on Friday. And just reading other people's reports here, Friday is what truly matters. But this is the opening day, so I feel I have to track it here. It's times like these previews were regularly reported, since these would make a better comparison.

 

Anyways, take my numbers as very grain of salty.

In the Heights Greater Philadelphia Area Seat Report T-2 and Counting (Thu)

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	48	175	4346	4.03%

 

Total Showings Added Today: 12

Total Seats Added Today: 928

Total Seats Sold Today: 56

 

Comp

0.538x of Raya's Thu+Fri T-2 Before Release (1.40M)

0.323x of Cruella's Thu+Fri T-2 Before Release (2.49M)

[Eric Atreides]

On 6/7/2021 at 11:23 PM, Eric is Full of Pride said:

Peter Rabbit 2: The Runaway Greater Philadelphia Area Seat Report T-3 and Counting

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	36	45	2990	1.51%

 

Comp

0.25x of Spirit Untamed T-3 Before Release (614.5K)

0.357x of Raya T-3 Before Release (929.7K)

 

So this is also not a super fair comp either, because only like half of my tracked theaters have showtimes for Peter Rabbit up. For some reason, not a single AMC has showtimes posted. Weird.

 

Either way...yeah this is still pretty soft.

Peter Rabbit 2: The Runaway Greater Philadelphia Area Seat Report T-2 and Counting (Thu+Fri)

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	112	109	8050	1.35%

 

Total Shows Added Today: 76

Total Seats Added Today: 5,060

Total Seats Sold Today: 64

 

Comp

0.527x of Spirit Untamed T-2 Before Release (1.29M)

0.335x of Raya T-2 Before Release (873K)

[Eric Atreides]

On 6/7/2021 at 11:28 PM, Eric is Full of Pride said:

F9 Greater Philadelphia Area Seat Report T-17 and Counting (Thu)

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	1	49	628	5466	11.49%

 

Total Seats Sold Today: 38

 

Comp

1.174x of Godzilla vs. Kong T-17 Before Release (11.39M)

2.343x of A Quiet Place Part II's Thu+Fri Before Release (45.38M)

F9 Greater Philadelphia Area Seat Report T-16 and Counting (Thu)

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	1	49	664	5466	12.15%

 

Total Seats Sold Today: 36

 

Comp

0.906x of Godzilla vs. Kong T-16 Before Release (8.79M)

2.306x of A Quiet Place Part II's Thu+Fri Before Release (44.65M)

[Porthos]

23 hours ago, Porthos said:

 

F9 Greater Sacramento Area Premiere Night Seat Report: T-17 days and counting

 

	Sellouts	Showings	Seats left	Total Seats	Seats Sold	Perct Sold
TOTALS	0	93	13323	14101	778	5.52%

 

Total Seats Sold Today

91

 

Very strong day of sales locally.   

 

Fairly top heavy day, however, as sales are still being grouped in the more desirable showtimes/larger auditoriums.  Isn't quite breaking out to the later showtimes or less desirable theaters.  Was also kinda concentrated in a few blasts of double digit sales (or high single digits) at premium locations.

 

So kinda think this might have been a blip.  Can't tell at a quick glance if there was a new TV Spot or trailer released today.  Do know about the Cannes news and it also looks like there was a promotion with an NBA playoff game tonight.  So maybe all of that contributed to a bump.  Or it was just one of those things.  See what tomorrow brings soon enuf.

 

F9 Greater Sacramento Area Premiere Night Seat Report: T-16 days and counting

 

	Sellouts	Showings	Seats left	Total Seats	Seats Sold	Perct Sold
TOTALS	0	91	13323	14150	827	5.84%

 

Total Net Showings Removed Today	2*
Total Net Seats Added Today	49*
Total Seats Sold Today	49

* NOTE: Four showings were removed, one changed, and two added from various Cinemark locations, which resulted in a net loss of two showings but an additional 49 available seats region wide.

 

Came a bit back down to earth today, as expected.  Think I'll start roping in a AQP II comp tomorrow, though it'll be pretty lol-tastic. 

 

If I'm feeling froggy, I'll also throw in a KotM comp, with a lot of adjusting.  GvK, if I ever do it, will wait a bit, as we'd only be on Day Three of sales locally for GvK if I did a comp tomorrow.  H&S will probs wait till T-6 or so, if ever, as there is little reason to comp it right now given the huge disparity in sales patterns

 

Edited June 9, 2021 by Porthos

[TwoMisfits]

Finding a minute to post something surprising to me this weekend about my theaters...apparently, they are still more optimistic about past movies than this weekend's movies...ESPECIALLY for Peter Rabbit.  Maybe the studio negotiated badly, maybe the opens of family movies have been discouraging, but BOTH of my 12s only have Peter Rabbit on ONE screen for the weekend (even Saturday/Sunday).  So, its sales can't be anything but soft, b/c at 1 screen per theater (although at least the biggest size at both), it's only got so much box office to make...

 

Anyway, not time to post everything, but 

 

Local Cinemark 1

In The Heights - 2.5 screens (biggest size and medium sizes) 10 showings - 4 premium and 6 regular

Peter Rabbit - 1 screen (biggest size) 5 showings

 

Local Cinemark 2

In The Heights) - 2 screens (biggest size and medium size) - 7 showings

Peter Rabbit - 1 screen (biggest size) - 5 showings

 

One theater still has the Quiet Place 2 on 3 screens and the other has Conjuring on 2.5 screens - so, neither new movie got the most showings at either theater (although the horror movies get the 2nd biggest size theaters, so they probably equalize on seats with In The Heights)...

[TwoMisfits]

Although I guess I should go back to tracking my Regal, too - unlike Cinemark, my 2 local Regals (1 I tracked, 1 I didn't) have gone much more in on Peter Rabbit, but they are now advertising a sale where you "buy a ticket for Saturday, get a free small popcorn" - so they booked PR2 on 2 and 3 screens., and aren't selling them yet...so it's free popcorn time:)...

[Borobudur]

7 minutes ago, TwoMisfits said:

Finding a minute to post something surprising to me this weekend about my theaters...apparently, they are still more optimistic about past movies than this weekend's movies...ESPECIALLY for Peter Rabbit.  Maybe the studio negotiated badly, maybe the opens of family movies have been discouraging, but BOTH of my 12s only have Peter Rabbit on ONE screen for the weekend (even Saturday/Sunday).  So, its sales can't be anything but soft, b/c at 1 screen per theater (although at least the biggest size at both), it's only got so much box office to make...

 

Anyway, not time to post everything, but 

 

Local Cinemark 1

In The Heights - 2.5 screens (biggest size and medium sizes) 10 showings - 4 premium and 6 regular

Peter Rabbit - 1 screen (biggest size) 5 showings

 

Local Cinemark 2

In The Heights) - 2 screens (biggest size and medium size) - 7 showings

Peter Rabbit - 1 screen (biggest size) - 5 showings

 

One theater still has the Quiet Place 2 on 3 screens and the other has Conjuring on 2.5 screens - so, neither new movie got the most showings at either theater (although the horror movies get the 2nd biggest size theaters, so they probably equalize on seats with In The Heights)...

I skim through Regal showtime, and I realise the cinema in CA and new york closed very early, their last conjuring 3 and AQP2 is before 9pm. Why do they close this early? My local theater have last show slightly pass 11pm even during weekdays. 

[filmlover]

The reviews for The Hitman's Wife's Bodyguard are looking to be really terrible starting with a 32 on Metacritic. Definitely feels like it's destined to fall victim to the "comedy sequel no one wanted" syndrome unless being the only movie timed for Father's Day allows it to save face a little.

Edited June 9, 2021 by filmlover

[Inceptionzq]

23 hours ago, Inceptionzq said:

Fast 9 Thursday Showings Denver

AMC Westminster 24

Total

70

848

8.25%

AMC Highlands Ranch 24

Total

63

1665

3.78%

 

SEATS SOLD	SOLD PAST DAY	TOTAL SEATS	PERCENT SOLD	THEATERS	SHOWINGS
406	33	12923	3.14%	15	63

 

A Quiet Place 2 comp: 10.07M

Hobbs and Shaw comp: 12.63M

Fast 9 Thursday Showings Denver

AMC Westminster 24

Total

71

848

8.37%

AMC Highlands Ranch 24

Total

70

1665

4.20%

 

SEATS SOLD	SOLD PAST DAY	TOTAL SEATS	PERCENT SOLD	THEATERS	SHOWINGS
449	43	12923	3.47%	15	63

 

A Quiet Place 2 comp: 9.6M

[Ezen Baklattan]

PITTSBURGH TRACKING

 

The Hitman's Bodyguard's Wife - Advanced Screening
Showtime Date	Sellouts	Showings	Seats Sold	Total Seats	% Sold
6/11/2021	0	2	48	193	24.87%
In the Heights
Showtime Date	Sellouts	Showings	Seats Sold	Total Seats	% Sold
6/10/2021	0	11	117	1520	7.70%
6/11/2021	0	18	222	2148	10.34%
Peter Rabbit 2: The Runaway
Showtime Date	Sellouts	Showings	Seats Sold	Total Seats	% Sold
6/10/2021	0	12	94	958	9.81%
6/11/2021	0	13	140	1127	12.42%

 

Difference From Yesterday:

 

THWG: +23%

ITH: +40%

PR2: +52%

 

Peter Rabbit is about 100% higher than Spirit Untamed for Thursday previews and 49% higher for Friday shows. It's worth noting that Peter actually has MORE showings on Thursday than In the Heights, particularly thanks to the latter's runtime.

 

ITH's Thursday and Friday have surpassed The Conjuring 2. I don't have a precise comparison, but I *think* it's doing closer to AQP2 than Cruella was at this point in time.

[Eric Atreides]

23 hours ago, Eric is Full of Pride said:

In the Heights Greater Philadelphia Area Seat Report T-2 and Counting (Thu)

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	48	175	4346	4.03%

 

Total Showings Added Today: 12

Total Seats Added Today: 928

Total Seats Sold Today: 56

 

Comp

0.538x of Raya's Thu+Fri T-2 Before Release (1.40M)

0.323x of Cruella's Thu+Fri T-2 Before Release (2.49M)

In the Heights Greater Philadelphia Area Seat Report Final Count (Thu)

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	50	289	4500	6.42%

 

Total Showings Added Today: 2

Total Seats Added Today: 154

Total Seats Sold Today: 114

 

Comp

0.707x of Cruella's Thursday (989K)

[Eric Atreides]

For the record, I also tracked Friday's numbers. Thu+Fri combines to 977 tickets sold. That is about 1.634x of Raya's Thu+Fri (4.25M) and 0.767x of Cruella's Thu+Fri (5.91M)

 

And umm...yeah, these aren't very good for two days. Kind of surprised honestly, since the Greater Philly Area should lean towards a Latino-led film IMO. I really hope this isn't a bad omen of things to come, because I know there will be tons of meltdowns in the weekend thread.

[LegendaryBen]

2 minutes ago, Eric is Full of Pride said:

For the record, I also tracked Friday's numbers. Thu+Fri combines to 977 tickets sold. That is about 1.634x of Raya's Thu+Fri (4.25M) and 0.767x of Cruella's Thu+Fri (5.91M)

 

And umm...yeah, these aren't very good for two days. Kind of surprised honestly, since the Greater Philly Area should lean towards a Latino-led film IMO. I really hope this isn't a bad omen of things to come, because I know there will be tons of meltdowns in the weekend thread.

Thanks for the info as usual. I'm hopeful all other areas are doing much better and that it has major walk-ups. Also, its WOM needs to be excellent too.

[Eric Atreides]

23 hours ago, Eric is Full of Pride said:

Peter Rabbit 2: The Runaway Greater Philadelphia Area Seat Report T-2 and Counting (Thu+Fri)

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	112	109	8050	1.35%

 

Total Shows Added Today: 76

Total Seats Added Today: 5,060

Total Seats Sold Today: 64

 

Comp

0.527x of Spirit Untamed T-2 Before Release (1.29M)

0.335x of Raya T-2 Before Release (873K)

Peter Rabbit 2: The Runaway Greater Philadelphia Area Seat Report T-1 and Counting (Thu+Fri)

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	112	221	8050	2.75%

 

Total Seats Sold Today: 112

 

Comp

0.752x of Spirit Untamed T-1 Before Release (1.85M)

0.513x of Raya T-1 Before Release (1.33M)

 

This also looks bad too. Guess the next couple weeks are gonna be real rough until F9. And F9's not even looking so hot at the moment. Maybe Memorial Day was just a fluke guys.

[Eric Atreides]

23 hours ago, Eric is Full of Pride said:

F9 Greater Philadelphia Area Seat Report T-16 and Counting (Thu)

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	1	49	664	5466	12.15%

 

Total Seats Sold Today: 36

 

Comp

0.906x of Godzilla vs. Kong T-16 Before Release (8.79M)

2.306x of A Quiet Place Part II's Thu+Fri Before Release (44.65M)

F9 Greater Philadelphia Area Seat Report T-15 and Counting (Thu)

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	1	52	702	5596	12.54%

 

Total Showings Added Today: 3

Total Seats Added Today: 130

Total Seats Sold Today: 38

 

Comp

0.843x of Godzilla vs. Kong T-15 Before Release (8.18M)

2.071x of A Quiet Place Part II's Thu+Fri T-15 Before Release (40.11M)

[Legion Again]

18 minutes ago, Eric is Full of Pride said:

I really hope this isn't a bad omen of things to come, because I know there will be tons of meltdowns in the weekend thread.

Hey, it’s been a long time since we had a real juicy meltdown weekend thread. PR2+ITH 25M would be a fun way to get ‘er dun 👀

[Porthos]

33 minutes ago, WandaLegion said:

Hey, it’s been a long time since we had a real juicy meltdown weekend thread. PR2+ITH 25M would be a fun way to get ‘er dun 👀

 

Me to WL:

 

WL in response [perhaps]:

 

Edited June 10, 2021 by Porthos

[Porthos]

On 6/8/2021 at 10:43 PM, Porthos said:

 

F9 Greater Sacramento Area Premiere Night Seat Report: T-16 days and counting

 

	Sellouts	Showings	Seats left	Total Seats	Seats Sold	Perct Sold
TOTALS	0	91	13323	14150	827	5.84%

 

Total Net Showings Removed Today	2*
Total Net Seats Added Today	49*
Total Seats Sold Today	49

* NOTE: Four showings were removed, one changed, and two added from various Cinemark locations, which resulted in a net loss of two showings but an additional 49 available seats region wide.

 

Came a bit back down to earth today, as expected.  Think I'll start roping in a AQP II comp tomorrow, though it'll be pretty lol-tastic. 

 

If I'm feeling froggy, I'll also throw in a KotM comp, with a lot of adjusting.  GvK, if I ever do it, will wait a bit, as we'd only be on Day Three of sales locally for GvK if I did a comp tomorrow.  H&S will probs wait till T-6 or so, if ever, as there is little reason to comp it right now given the huge disparity in sales patterns

 

 

F9 Greater Sacramento Area Premiere Night Seat Report: T-15 days and counting

 

	Sellouts	Showings	Seats left	Total Seats	Seats Sold	Perct Sold
TOTALS	0	91	13252	14150	898	6.35%

 

Total Seats Sold Today

71

 

T-15 Comp      FAIRLY LOL-TASTIC AT THIS POINT

	%		Sold T-15	Total Sold		Sellouts/Shows	Seats Left/Total Seats	Perct Sold		Comp
AQP II	188.26		31	460		5/38	1399/1859	24.74%		9.04m
F9 (AQP adj)	---		71	866		0/91	13156/14022	6.18%		---
KotM	153.21		39	560		0/87	11056/11616	4.82%		8.69m
F9 (KotM adj)	---		69	858		0/91	10834/11692	7.34%		---

SELLOUT NOTE:  Locally, AQP II was still under a capacity cap, which greatly inflated the number of sellouts as well as depressing the amount of seats available.

ADJUSTMENT NOTE #1:  The comp for KotM has been adjusted downward by 10% to reflect theaters closures in much of Canada.

ADJUSTMENT NOTE #2:  F9 (AQP adj) is the amount of seats sold if I did not track D-BOX seating in the region, which I started to do with this track.

ADJUSTMENT NOTE #3:  F9 (KotM adj) is the ticket data at the same theaters I had tracking info for King of the Monsters.

Edited June 10, 2021 by Porthos