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The Box Office Buzz and Tracking Thread: Electric Boogaloo

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Just wondering anyone who has been to the theatre since they reopened where they are, just wondering what are people hearing in casual conversation/overhearing about how people in the theatres feel about the stream vs theatre simultanious openings of films. Just wonder if it sounds like its catching on, or are people treating it as a "it was a nice idea but now theatres are open its not really important" type of thing? Just wondering how the general public is feeling as they return to theatres.

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22 minutes ago, Tinalera said:

Just wondering anyone who has been to the theatre since they reopened where they are, just wondering what are people hearing in casual conversation/overhearing about how people in the theatres feel about the stream vs theatre simultanious openings of films. Just wonder if it sounds like its catching on, or are people treating it as a "it was a nice idea but now theatres are open its not really important" type of thing? Just wondering how the general public is feeling as they return to theatres.

 

Since I've been at the summer kid screenings, I haven't heard much, although one thing I've noted...people are leaving the empty seats around themselves when they buy...even though they are no longer saved by the theater.  Today's show had a hilarious pattern of single open seats where you could tell where each party started and ended...

 

The interesting thing - in the past, those always still sell (for cheap Tuesdays, cheap showings, big openers), but now I'm wondering, at least in my area, if those will be considered "more trouble to buy than they are worth" b/c of possible drama (especially at any show considered "family" where you'll have unvaccinated 11 and unders), so you'll just have 10% of show tickets unsellable, but this time, that 10% won't be the front row, but it will be spread as single seats throughout...

Edited by TwoMisfits
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12 minutes ago, TwoMisfits said:

 

Since I've been at the summer kid screenings, I haven't heard much, although one thing I've noted...people are leaving the empty seats around themselves when they buy...even though they are no longer saved by the theater.  Today's show had a hilarious pattern of single open seats where you could tell where each party started and ended...

 

The interesting thing - in the past, those always still sell (for cheap Tuesdays, cheap showings, big openers), but now I'm wondering, at least in my area, if those will be considered "more trouble to buy than they are worth" b/c of possible drama (especially at any show considered "family" where you'll have unvaccinated 11 and unders), so you'll just have 10% of show tickets unsellable, but this time, that 10% won't be the front row, but it will be spread as single seats throughout...

Now that is really interesting. I know Ive talked with my friends up here and we wondered what might happen post covid. It will be interesting to see if people who leave seats between people, if people sitting in those seats start getting dirty looks. Have to wonder if, depending on how things go, if theatres start some renovations and start removing some seats to "space out" seating a little bit more. It would be interesting because "less seats" would mean a bit more scarcity per show, which might optically drive up a look of "better selling shows"? That in turn could have some interesting minor effects on box office numbers possibly. Will be interesting to see what happens

 

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3 hours ago, Menor said:

Seems to be really overperforming in this chain. Both the absolute numbers and the bumps/pace are way ahead of other areas. 

Small chains have late bumps. These 15 theaters do as much as 1% of Nationwide for previews.

 

 

 

 

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23 hours ago, Eric Belov said:

Black Widow Greater Philadelphia Area Seat Report T-3 and Counting (Thu)

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 2 93 3656 18063 20.24%

 

Total Showings Added Today: 3

Total Seats Added Today: 277

Total Seats Sold Today: 297

 

Comp

1.694x of Godzilla vs. Kong 3 Days Before Release (16.44M)

2.258x of F9 T-3 Before Release (16.03M)

 

Yeah this was not a good Monday, but it seems I'm an outlier as the other bumps from July 4th were far more prominent. It could also be that people are waiting for more showtimes to pop up. While not all of them are filled up, a lot of the good times are already very populated so I think some people could be waiting for that. I dunno, I'm just theorizing here.

Black Widow Greater Philadelphia Area Seat Report T-2 and Counting (Thu)

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 5 142 4287 25379 16.89%

 

Total Showings Added Today: 49

Total Seats Added Today: 7,316

Total Sellouts Added Today: 3

Total Seats Sold Today: 631

 

Comp

1.639x of Godzilla vs. Kong 2 Days Before Release (15.91M)

2.212x of F9 T-2 Before Release (15.71M)

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23 hours ago, Eric Belov said:

Space Jam: A New Legacy Greater Philadelphia Area Seat Report T-11 and Counting (Fri)

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 43 208 7824 2.66%

 

Total Shows Added Today: 3

Total Seats Added Today: 270

Total Seats Sold Today: 48

 

Comp

1.944x of Cruella's Thu+Fri T-11 Before Release (14.98M)

 

By contrast, this did surprisingly well today. Not sure why though.

Space Jam: A New Legacy Greater Philadelphia Area Seat Report T-10 and Counting (Fri)

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 43 267 7824 3.41%

 

Total Seats Sold Today: 59

 

Comp

2.188x of Cruella's Thu+Fri T-10 Before Release (16.87M)

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5 hours ago, Tinalera said:

Just wondering anyone who has been to the theatre since they reopened where they are, just wondering what are people hearing in casual conversation/overhearing about how people in the theatres feel about the stream vs theatre simultanious openings of films. Just wonder if it sounds like its catching on, or are people treating it as a "it was a nice idea but now theatres are open its not really important" type of thing? Just wondering how the general public is feeling as they return to theatres.


I’ve been Three times and I haven’t heard anything about streaming in casual conversations.

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20 minutes ago, Eric Belov said:

Black Widow Greater Philadelphia Area Seat Report T-2 and Counting (Thu)

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 5 142 4287 25379 16.89%

 

Total Showings Added Today: 49

Total Seats Added Today: 7,316

Total Sellouts Added Today: 3

Total Seats Sold Today: 631

 

Comp

1.639x of Godzilla vs. Kong 2 Days Before Release (15.91M)

2.212x of F9 T-2 Before Release (15.71M)

I am assuming this doesn't bode well for 100m opening.

Well target to beat is 90m+ now. Hopefully it does well. Everyone needs a big win right now. We can't wait till Venom.

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22 hours ago, Porthos said:

 

Black Widow Greater Sacramento Area Premiere Night Seat Report: T-3 days and counting

 

 

Sellouts

Showings

Seats left

Total Seats

Seats Sold

Perct Sold

TOTALS

0

193

22219

27313

5094

18.65%

 

Total Seats Sold Today

469

 

T-3 Adjusted Comp #1

 

   %

 

Sold T-3

Total Sold

 

Sellouts/Shows

Seats Left/Total Seats

Perct Sold

 

Comp

F9

219.34

 

257

2063

 

0/122

15198/17261

11.95%

 

15.57m

BW (F9 adj)

---

 

397

4525

 

0/161

18646/23171

19.53%

 

---

ADJUSTMENT NOTE:  BW (F9 adj) is the amount of seats sold that does not include the theaters which had unreliable data polluting their seat maps during F9's track.

 

T-3 Adjusted Comp #2

 

   %

 

Sold T-3

Total Sold

 

Sellouts/Shows

Seats Left/Total Seats

Perct Sold

 

Comp

AQP II

330.58

 

240

1511

 

11/98

2360/3871

39.03%

 

15.86m

BW (AQP adj)

---

 

461

4995

 

0/193

22168/27163

18.39%

 

---

SELLOUT NOTE:  Locally, AQP II was still under a capacity cap, which greatly inflated the number of sellouts as well as depressing the amount of seats available.

ADJUSTMENT NOTE: BW (adj) is the amount of seats sold without DBOX seats counted, which started to be tracked with F9's track.

 

VERY UNOFFICIAL COMP: 

0.78283x tickets sold as Captain Marvel at T-3 [16.20m] [417 tickets sold at equivalent theaters]

 

Black Widow Greater Sacramento Area Premiere Night Seat Report: T-2 days and counting

 

 

Sellouts

Showings

Seats left

Total Seats

Seats Sold

Perct Sold

TOTALS

0

241

25079

30879

5800

18.78%

 

Total Net Showtimes Added Today

48

Total Net Seats Added Today

3566

Total Seats Sold Today

706

 

T-2 Adjusted Comp #1

 

   %

 

Sold T-2

Total Sold

 

Sellouts/Shows

Seats Left/Total Seats

Perct Sold

 

Comp

F9

209.76

 

397

2460

 

0/143

15720/18180

13.53%

 

14.89m

BW (F9 adj)

---

 

635

5160

 

0/209

21577/26737

19.30%

 

---

ADJUSTMENT NOTE:  BW (F9 adj) is the amount of seats sold that does not include the theaters which had unreliable data polluting their seat maps during F9's track.

 

T-2 Adjusted Comp #2

 

   %

 

Sold T-2

Total Sold

 

Sellouts/Shows

Seats Left/Total Seats

Perct Sold

 

Comp

AQP II

304.87

 

359

1870

 

26/118

2479/4349

43.00%

 

14.63m

BW (AQP adj)

---

 

706

5701

 

0/241

25028/30729

18.55%

 

---

SELLOUT NOTE:  Locally, AQP II was still under a capacity cap, which greatly inflated the number of sellouts as well as depressing the amount of seats available.

ADJUSTMENT NOTE: BW (adj) is the amount of seats sold without DBOX seats counted, which started to be tracked with F9's track.

 

VERY UNOFFICIAL COMP: 

0.80020x tickets sold as Captain Marvel at T-2 [16.56m] [649 tickets sold at equivalent theaters]

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Just now, Menor said:

Not really? Percentage bump was better than F9. And it has a good chance to make up some ground in that comp since it appears F9 didn't increase much on T-1 there. 

I was joking 
 

Spoiler

partly

I had expected it to beat CM unadjusted daily during final days, it is falling short of that, ofcourse, all that matter is final day, it could go on to do 3000 but hopefully not just 2000.

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@Menor did you took count last night? Is it falling behind my target?

On 7/6/2021 at 9:52 AM, charlie Jatinder said:

MTC2 say,

 

THU

 

T-3 : 81 (for remaining 3 hours in West Coast)

TUE : 95 (+14)

WED : 123 (+28)

THU : 210 (+87) (1.7x PSm)

 

That will be $14-17.5M depending on how it goes, more likely toward higher end.

 

FRI

T-3 : 69

TUE : 87 (+18)

WED : 125 (+38)

THU : 175 (+50)

 

OD: 370 (2.1x PSm)

 

26-31M depending on MTC 2 ratio. 

 

Ofc above two are just projections.

 

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20 hours ago, LegendaryBen said:

It's looking like SJ2 will open close to the $30-40M range since its tracking way 2 to 3 times more than PR2 and BB2 if presales continue to go well for it.

 

Just remember that the SJ2 numbers are for Friday since it doesn't have previews; that would be 4-5 hours of extra showings.

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3 hours ago, charlie Jatinder said:

@Menor did you took count last night? Is it falling behind my target?

 

I had Thursday numbers at 5:30 CT which was 88k, probably was going for 92k at my usual 9 pm count which was likely around 94k for the day. So yeah a little behind. I am sticking with 14 million previews and hoping it surprises me.

Edited by Menor
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23 hours ago, katnisscinnaplex said:

 

Movie Day City Theaters Shows Total Seats Total Sold New Sales % Sold
Black Widow T-2 Jacksonville 6 66 11,271 1,310 180 11.62%
    Phoenix 6 59 9,201 1,058 99 11.50%
    Raleigh 7 53 6,360 1,718 226 27.01%
Black Widow Total     19 178 26,832 4,086 505 15.23%
Escape Room 2 T-9 Jacksonville 5 16 2,528 2 0 0.08%
    Phoenix 5 13 1,333 5 0 0.38%
    Raleigh 7 22 2,106 7 0 0.33%
Escape Room 2 Total     17 51 5,967 14 0 0.23%
Space Jam (Friday) T-10 Jacksonville 5 25 4,140 55 8 1.33%
    Phoenix 5 17 2,120 38 4 1.79%
    Raleigh 7 30 3,837 89 20 2.32%
Space Jam Total     17 72 10,097 182 32 1.80%

 

Movie Day City Theaters Shows Total Seats Total Sold New Sales % Sold
Black Widow T-1 Jacksonville 6 70 11,596 1,475 165 12.72%
    Phoenix 7 76 10,663 1,227 169 11.51%
    Raleigh 8 69 7,966 1,972 254 24.76%
Black Widow Total     21 215 30,225 4,674 588 15.46%
Escape Room 2 T-8 Jacksonville 5 16 2,528 4 2 0.16%
    Phoenix 5 13 1,333 5 0 0.38%
    Raleigh 7 22 2,106 7 0 0.33%
Escape Room 2 Total     17 51 5,967 16 2 0.27%
Space Jam (Friday) T-9 Jacksonville 5 25 4,140 62 7 1.50%
    Phoenix 5 17 2,120 45 7 2.12%
    Raleigh 7 30 3,837 109 20 2.84%
Space Jam Total     17 72 10,097 216 34 2.14%

 

Lots of new listings for BW - two new theaters, 37 shows and 3,393 new seats.  Sales only had a slight improvement over previous day.  I did look at ticket prices for BW and here's the current sales breakdown using general admission price for each showing:

 

Jacksonville: $20,962.19

Phoenix: $14,909.04

Raleigh: $25,288.53

 

Took a quick look at Pig sales as well - looks like 8 tickets sold between the three cities.  Not sure if that's worth tracking or not.

 

BW compared to F9

 

F9 T-1

Jacksonville - 570 (2.588x)

Phoenix - 723 (1.697x)

Raleigh - 888 (2.221x)

 

XDoWDjs.png

 

And since I had some free time this morning, here's the breakdown by format for BW sales.  Always open for more chart ideas as well; still trying to build out my database and it'd be easier to add things now than to go back later.

 

LuRtgrO.png

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https://deadline.com/2021/07/black-widow-advance-ticket-sales-fandango-record-2021-1234787552/

 

Quote

As we told you over the weekend, Disney/Marvel’s Black Widow presales were set to outstrip that of Universal’s F9 at the same point in time before its opening weekend, and this morning Fandango has reported that the Cate Shortland-directed movie is their best pre-seller so far in 2021.

 

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8 minutes ago, Eric Belov said:

Ohh yeah I thought I mentioned it here but I guess only tweeted it. Our MTC numbers gave that away. Though it is also outselling Far From Home, but guess Fandango share of sales has gone to may be Atom tickets more than it did for Far From Home or theater's own website.

US-Pre-sales-CBM.png

Edited by charlie Jatinder
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On 7/5/2021 at 11:08 PM, Menor said:

Black Widow MTC2

 

Thursday:

Showtimes: 3220 (+32)

Seats Sold: 80059/472972 (+9241)

 

Friday:

Showtimes: 5258 (+62)

Seats Sold: 68709/805462 (+12606)

 

Excellent jump. It's even better than it looks as the quoted data from yesterday is gains from Sat afternoon to Sunday night, while these are just from a straight-up 24-hour period. 

Black Widow MTC2

 

Thursday:

Showtimes: 4541 (+1321)

Seats Sold: 94453/591673 (+14394)

 

Friday:

Showtimes: 7092 (+1834)

Seats Sold: 89657/987314 (+20948)

 

From earlier this morning. Thursday is a bit below where I thought it would be, Friday a bit above, but no big surprises here. 

Edited by Menor
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5 hours ago, charlie Jatinder said:

I had expected it to beat CM unadjusted daily during final days, it is falling short of that, ofcourse, all that matter is final day, it could go on to do 3000 but hopefully not just 2000.

 

For the record, the CM comp rose slightly last night.  Not that one should read too much into that considering everything, but I felt it should be noted.

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