The Box Office Buzz and Tracking Thread: Electric Boogaloo

[Inceptionzq]

On 7/16/2021 at 3:05 PM, Inceptionzq said:

Suicide Squad Denver Thursday Showings

AMC Westminster 24

Total

53

661

8.02%

AMC Highlands Ranch 24

Total

16

753

2.12%

 

SEATS SOLD	SOLD PAST ~26 HOURS	TOTAL SEATS	PERCENT SOLD	THEATERS	SHOWINGS
188	34	9735	1.93%	15	46

 

F9 day 3 comp: 5.78M

Suicide Squad Denver Thursday Showings

AMC Westminster 24

Total

67

661

10.14%

AMC Highlands Ranch 24

Total

32

753

4.25%

 

SEATS SOLD	SOLD 2 PAST DAYS	TOTAL SEATS	PERCENT SOLD	THEATERS	SHOWINGS
231	43	9735	2.37%	15	46

 

F9 comp: 4.73M

[BestPicturePlutoNash]

Cinemark Thursday:

Old- 715, 1005. 0 tickets 

Snake Eyes- 730. 2 tickets 

 

cinemark Friday:

Old- 150, 440, 730, 1020. 0 tickets 

Snake Eyes- 325,  630, 935. 5 tickets.

 

AMC Thursday;:

Old- 7 DOLBY. 15 tickets 

Snake Eyes- 7 IMAX. 31 tickets. 745. 0 tickets 

 

AMC FRIDAY

Old- 4 DOLBY 10 tickets. 705 DOLBY. 2 tickets 

Snake Eyes- 4. 445. 715. 8. 6 total tickets 

[BestPicturePlutoNash]

I also checked the Cinemark that’s out of my way but are big luxury seats 

 

Thursday 

North Hills:

Old- 710. 10. 13 tickets.

Snake Eyes- 730. 14 tickets 

 

Friday:

Old- 1 (2 tickets), 4, 7 (6 tickets)

Snake Eyes- 110 (7 tickets), 430 (2 tickets), 750 (3 tickets)

 

thursday

Robinson (Snake Eyes not on sale)

Old- 710 (4 tickets), 1010

Friday

Old- 1, 4, 7 (29 tickets), 10 (2 tickets)

 

 

While Snake Eyes is doing bit better overall with presales, it is still close and I think walk-ups favor Old (at least on Thursday and Friday before WOM). I guess mid-teens for Snake Eyes and low teens for Old during weekend as of now.

[Eric Duncan]

23 hours ago, Eric E Coyote said:

Snake Eyes Greater Philadelphia Area Seat Report T-5 and Counting (Thu)

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	27	91	5202	1.75%

 

Total Seats Sold Today: 4

 

Comp

0.076x of Mortal Kombat's Fri T-5 (693K)

0.088x of A Quiet Place Part II's Thu+Fri T-5 (1.71M)

0.257x of Cruella's Thu+Fri T-5 (1.98M)

Snake Eyes Greater Philadelphia Area Seat Report T-4 and Counting (Thu)

 

 

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	27	105	5202	2.02%

 

Total Seats Sold Today: 14

 

Comp

0.141x of Mortal Kombat's Fri T-4 (1.28M)

0.167x of A Quiet Place Part II's Thu+Fri T-4 (3.23M)

0.527x of Cruella's Thu+Fri T-4 (4.06M)

 

I mean the comps all went up, but this is still a soft final Sunday. In fact, sales in general were really quiet today. Hope this isn't foreboding or anything.

 

[Eric Duncan]

23 hours ago, Eric E Coyote said:

Jungle Cruise Greater Philadelphia Area Seat Report T-12 and Counting (Thu)

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	35	49	7427	0.66%

 

Total Seats Sold Today: 3

 

Comp

0.563x of Cruella's Thu+Fri T-12 (4.34M)

Jungle Cruise Greater Philadelphia Area Seat Report T-11 and Counting (Thu)

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	35	50	7427	0.67%

 

Total Seats Sold Today: 1

 

Comp

0.467x of Cruella's Thu+Fri T-11 (3.60M)

[charlie Jatinder]

JC for $45M I suppose.

[Eric Duncan]

23 hours ago, Eric E Coyote said:

The Suicide Squad Greater Philadelphia Area Seat Report T-19 and Counting (Thu)

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	35	204	8111	2.52%

 

Total Showings Added Today: 3

Total Seats Added Today: 747

Total Seats Sold Today: 14

 

Comp

0.358x of F9 T-19 (2.54M)

0.135x of Black Widow T-19 (1.79M)

The Suicide Squad Greater Philadelphia Area Seat Report T-18 and Counting (Thu)

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	35	213	8111	2.63%

 

Total Seats Sold Today: 9

 

Comp

0.361x of F9 T-18 (2.56M)

0.135x of Black Widow T-19 (1.79M)

[BestPicturePlutoNash]

On the 29th, my Cinemark has 4 showings of Jungle Cruse beginning at 6 and so far 1 ticket sold. 
 

At AMC, the 7 DOLBY has 16 seats sold, 2 seats for 745 IMAX, 0 for the 6PM. 
 

But I guess it’ll be a very weak previews movie. Friday and Saturday matinees will tell the story. The Friday 345 Dolby has 1 sell and 5 for the 715. 
 

Still think low 20s OW at most 

[DAJK]

39 minutes ago, charlie Jatinder said:

JC for $45M I suppose.

That would be utterly fantastic. I'm expecting around half that tbh

[charlie Jatinder]

53 minutes ago, DAJK said:

That would be utterly fantastic. I'm expecting around half that tbh

Sorry. My bad. I read @Eric E Coyote number as $3.6M previews, bur they seem like Thu+FRI compared with Cruella.

 

[Porthos]

On 7/17/2021 at 10:54 PM, Porthos said:

 

The Suicide Squad Greater Sacramento Area Premiere Night Seat Report: T-19 days and counting

 

	Sellouts	Showings	Seats left	Total Seats	Seats Sold	Perct Sold
TOTALS	0	81	13693	13952	259	1.86%

 

Total Seats Sold Today

18

 

Day 4 Unadjusted Comp - PROBABLY LOL AT THIS POINT - USE AT OWN RISK

%

Sold Day 4

Total Sold

Sellouts/Shows

Seats Left/Total Seats

Perct Sold

Comp

Ont Comp

F9

44.42

34

583

0/92

13400/13983

4.17%

3.15m

3.30m

BW

16.16

105

1603

0/104

16583/18186

8.81%

2.13m

2.23m

ONTARIO COMP NOTE: Ont Comp is the number given in the Comp column/0.955 to reflect the return of Ontario theaters to the DOM market.

 

Day 4 Adjusted Comp - CERTAINLY LOL AT THIS POINT - USE AT OWN RISK

	%		Sold Day 4	Total Sold		Sellouts/Shows	Seats Left/Total Seats	Perct Sold		Comp		Ont Comp
AQP II	76.04		31	338		2/28	1005/1343	25.17%		3.65m		3.82m
TSS (adj)	---		18	257		0/81	13575/13832	1.86%		---		---

SELLOUT NOTE:  Locally, AQP II was still under a capacity cap, which greatly inflated the number of sellouts as well as depressing the amount of seats available.

ADJUSTMENT NOTE: TSS (adj) is the amount of seats sold without DBOX seats counted, which started to be tracked with F9's track.

 

The Suicide Squad Greater Sacramento Area Premiere Night Seat Report: T-18 days and counting

 

	Sellouts	Showings	Seats left	Total Seats	Seats Sold	Perct Sold
TOTALS	0	81	13684	13952	268	1.92%

 

Total Seats Sold Today

9

 

Day 5 Unadjusted Comp - PROBABLY LOL AT THIS POINT - USE AT OWN RISK

%

Sold Day 5

Total Sold

Sellouts/Shows

Seats Left/Total Seats

Perct Sold

Comp

Ont Comp

F9

41.94

56

639

0/93

13462/14101

4.53%

2.98m

3.12m

BW

15.78

95

1698

0/104

16488/18186

9.34%

2.08m

2.18m

ONTARIO COMP NOTE: Ont Comp is the number given in the Comp column/0.955 to reflect the return of Ontario theaters to the DOM market.

 

Day 5 Adjusted Comp - CERTAINLY LOL AT THIS POINT - USE AT OWN RISK

	%		Sold Day 5	Total Sold		Sellouts/Shows	Seats Left/Total Seats	Perct Sold		Comp		Ont Comp
AQP II	73.48		24	362		2/28	981/1343	26.95%		3.53m		3.69m
TSS (adj)	---		9	266		0/81	13566/13832	1.92%		---		---

SELLOUT NOTE:  Locally, AQP II was still under a capacity cap, which greatly inflated the number of sellouts as well as depressing the amount of seats available.

ADJUSTMENT NOTE: TSS (adj) is the amount of seats sold without DBOX seats counted, which started to be tracked with F9's track.

 

===

 

Ooof.  TSS better hope Tomato Law comes through.

 

(Could also be a Hobbs & Shaw situation, where folks are just waiting until much later to buy tickets, though why that would be, I have no idea)

[Eric Duncan]

6 hours ago, charlie Jatinder said:

Sorry. My bad. I read @Eric E Coyote number as $3.6M previews, bur they seem like Thu+FRI compared with Cruella.

 

So...you're kind of right on the first one. I'm only looking at Jungle Cruise's Thursday sales but I'm also comparing it to Cruella's Thursday and Friday sales because by that point, I was looking at both days at a time when Thursday previews weren't regularly reported like they are now.

 

And yes, I know that using two days as a basis for just one day isn't ideal, but this is the hand I was given and I have to use it.

[Menor the Destroyer]

TSS numbers look disastrous. I'm not sure even a review boost can save them. 

[AJG]

42 minutes ago, Menor said:

TSS numbers look disastrous. I'm not sure even a review boost can save them. 

 

My wife is adamant that she will never pay for a sequel to Suicide Squad. Nobody cares that James Gunn is directing it.

[RRA]

32 minutes ago, AJG said:

 

My wife is adamant that she will never pay for a sequel to Suicide Squad. Nobody cares that James Gunn is directing it.

The fact that first trailer was sold on his name and the follow-up went “from the director of GOTG” probably bears this out. You don’t have to pay somebody to do market research to know he’s not a household name director (not knocking him personally or as a filmmaker) and if normies recognize him it’s probably for his firing years back…

[TwoMisfits]

2 hours ago, Menor said:

TSS numbers look disastrous. I'm not sure even a review boost can save them. 

 

I think they would be well-served to offer a TMobile deal or an Atom deal early - get some folks in as locked-in buyers, and maybe they talk it up and bring in their friends and family...

 

Especially since it seems like no one wants to bite the bullet and pay full price for another possible stinker (I didn't love Suicide Squad or Birds of Prey, although the latter was better than the utter awfulness of the former)...I don't think it's helping they have some carry over characters even if people individually thought those characters were the best parts of the movies, b/c then you think of those movies and that this is a sequel to awfulness...

[katnisscinnaplex]

On 7/18/2021 at 10:56 AM, katnisscinnaplex said:

 

Movie	Day	Area	Theaters	Shows	Total Seats	Total Sold	New Sales	% Sold
Jungle Cruise	T-11	Jacksonville	5	27	4,984	39	4	0.78%
		Phoenix	6	23	4,213	22	0	0.52%
		Raleigh	7	26	3,288	29	3	0.88%
Jungle Cruise Total			18	76	12,485	90	7	0.72%
Old	T-4	Jacksonville	5	10	1,921	22	5	1.15%
		Phoenix	6	12	1,788	38	15	2.13%
		Raleigh	8	14	1,324	18	4	1.36%
Old Total			19	36	5,033	78	24	1.55%
Snake Eyes	T-4	Jacksonville	5	16	2,916	35	15	1.20%
		Phoenix	6	11	2,540	34	1	1.34%
		Raleigh	8	17	2,215	59	4	2.66%
Snake Eyes Total			19	44	7,671	128	20	1.67%
Suicide Squad	T-18	Jacksonville	5	20	3,795	57	11	1.50%
		Phoenix	6	18	3,651	67	2	1.84%
		Raleigh	7	23	2,986	83	4	2.78%
Suicide Squad Total			18	61	10,432	207	17	1.98%

 

Movie	Day	Area	Theaters	Shows	Total Seats	Total Sold	New Sales	% Sold
Jungle Cruise	T-10	Jacksonville	5	27	4,984	42	3	0.84%
		Phoenix	6	23	4,213	32	10	0.76%
		Raleigh	7	26	3,288	32	3	0.97%
Jungle Cruise Total			18	76	12,485	106	16	0.85%
Old	T-3	Jacksonville	5	10	1,921	26	4	1.35%
		Phoenix	6	12	1,788	52	14	2.91%
		Raleigh	8	14	1,324	22	4	1.66%
Old Total			19	36	5,033	100	22	1.99%
Snake Eyes	T-3	Jacksonville	5	16	2,916	52	17	1.78%
		Phoenix	6	11	2,540	43	9	1.69%
		Raleigh	8	17	2,215	70	11	3.16%
Snake Eyes Total			19	44	7,671	165	37	2.15%
Suicide Squad	T-17	Jacksonville	5	20	3,795	59	2	1.55%
		Phoenix	6	18	3,651	66	-1	1.81%
		Raleigh	7	23	2,986	92	9	3.08%
Suicide Squad Total			18	61	10,432	217	10	2.08%
The Green Knight	T-10	Jacksonville	6	9	1,213	7	7	0.58%
		Phoenix	9	11	1,100	9	9	0.82%
		Raleigh	4	8	1,125	3	3	0.27%
The Green Knight Total			19	28	3,438	19	19	0.55%

 

Added in Green Knight.

 

Comps:

 

Old T-3

Forever Purge - 1.538 (2.046m)

Escape Room 2 - 1.351x (1.621m)

Average - 1.83m

 

Snake Eyes T-3

Hitman's Wife - 3.667x (2.988m)

[Porthos]

3 hours ago, Menor said:

TSS numbers look disastrous. I'm not sure even a review boost can save them. 

 

I'm also not sold on the wisdom of having a review drop 15 days out as opposed to something more like 7 to 10 days out.  I get what WB is hoping for, but it might be that people will look at the reviews, go "Oh, really?  It's actually good, huh?" make a mental note to perhaps buy tickets closer to release and then promptly forget about it.

 

It's not like I don't see the strategy here (pull any and all levers to goose buzz and awareness), just not sure if it isn't anything but a Hail Mary pass right now.

 

Mind, I didn't just pull that Hobbs & Shaw analogy out of my butt for no reason.  On the other hand, we might rapidly be approaching a situation where that is a best case scenario/hope instead of expectation.

[el sid]

Old, counted today at 11am EST for Friday:

NY (AMC Fresh Meadows 7): 42 (5 showtimes)
Miami (AMC Sunset Place 24): 18 (6 showtimes)
Grand Rapids (AMC Grand Rapids 18): 2 (4 showtimes)
Austin (AMC Lakeline 9): 1 (2 showtimes)
Tempe/Phoenix (AMC Centerpoint 11): 5 (3 showtimes)
San Francisco (AMC Metreon 16): 31 (4 showtimes)
LA (AMC Universal): 51 (4 showtimes)
 

Total tickets sold in 7 theaters: 150.
Comps (always from the same day = Moday of the release week): The Conjuring 3 (24.1M OW) had in the same 7 theaters 641 sold tickets for Friday.
AQP II (47.5M OW) had in the same 7 theaters 747 sold tickets for Thursday.
Crawl (12.0M OW) had in 6 theaters (minus NY) 87 sold tickets for Friday (so here vs 108).
The Invisible Man (28.2M OW) had in the same 7 theaters 323 sold tickets for Friday.
And The Forever Purge (12.6M OW) had in the same 7 theaters 104 sold tickets for Thursday.
Honestly I expected more given that the trailer was well received (IMO). It seems like this movie would need a boost from reviews but of course I have now smaller hopes that this will happen.

Snake Eyes, counted today at 11am EST, also for Friday:

NY (AMC Fresh Meadows 7): 92 (5 showtimes)
Miami (AMC Sunset Place 24): 13 (6 showtimes)
Grand Rapids (AMC Grand Rapids 18): 3 (4 showtimes)
Austin (AMC Lakeline 9): 7 (2 showtimes)
Tempe/Phoenix (AMC Centerpoint 11): 4 (3 showtimes)
San Francisco (AMC Metreon 16): 81 (8 showtimes)
LA (AMC Universal): 72 (7 showtimes)

Total tickets sold in 7 theaters: 272.

Comps (both times from the same day = Moday of the release week): F9 had in the same 7 theaters 1.656 sold tickets for Friday.
Angel has Fallen had in 6 theaters (minus NY) 159 sold tickets for Friday (so here vs 180).

I would say that's ok for the moment but no signs of a break out so far.

 

PS: If TSS looks bad on Monday in two weeks I maybe start to worry but not earlier (and even then good WOM can switch things up). Too many films looked like flops and then they had a great final week or even only days and others looked like big hits and then they slowed down. And I mean Suicide Squad made 325M Domestic, there should be some interest in a hopefully this time good film.
Overall the sells are a bit muted at the moment, for all films. I notice that too of course. Maybe people really wait for reviews and fan reactions before they pay for a mediocre film, Idk.

 

Edited July 19, 2021 by el sid

[Menor the Destroyer]

Since Keyser is taking a break I will post some MTC2 numbers. There was an issue with calculating the daily pace for BW but I think the overall number shouldn't be that off so it should give a decent indicator. 

 

The Suicide Squad

 

Thursday

Showtimes: 1385

Seats Sold: 3729/221483

~0.136x Black Widow's Day 6 total (1.79 million)

 

Friday: 

Showtimes: 3215

Seats Sold: 2720/526594

~0.182x Black Widow's Day 6 total (4.79 million)

 

The Black Widow number is extrapolated, I took Day 5 and Day 7 but not Day 6, but it won't be far off the real number. Either way the numbers are extremely low. Obviously Black Widow is not the best comp but even the Th/Fri ratio looks decently frontloaded (not as much as BW but definitely more so than F9). 

 

 

 

 

Edited July 19, 2021 by Menor