The Box Office Buzz and Tracking Thread: Electric Boogaloo

[DAJK]

Eternals was never SUPER strong at my theater. But that might be because Dune and Bond have been sucking all the oxygen (Bond opened to our equivalent of ~115M locally, and Dune ~105M... insane). 
 

Last Night in SoHo is selling decently, wouldn’t be surprised if it can pull 10M, but my area is usually strong for arthouse content, and A24 type stuff so it’ll play well here regardless I guess.

 

the competition got Dispatch and Antlers so I don’t have much way of tracking either of them this week unfortunately.

[charlie Jatinder]

6 minutes ago, DAJK said:

Eternals was never SUPER strong at my theater. But that might be because Dune and Bond have been sucking all the oxygen (Bond opened to our equivalent of ~115M locally, and Dune ~105M... insane). 

Dune was more due to IMAX than Canada I believe. I track one IMAX Harkins, that theater was bigger than Black Widow just on account of IMAX.

 

Nationwide Dune did $9M in IMAX during weekend, more than $8.6M Venom 2, $8M of Shang Chi & $7.2M of Black Widow.

Edited October 26, 2021 by charlie Jatinder

[Menor the Destroyer]

On 10/24/2021 at 10:37 PM, Menor said:

My Hero Academia MTC2

 

Friday

 

Subbed Showtimes: 580

Subbed Seats Sold: 11038/86462

Subbed $ Sales: 153719

 

Dubbed Showtimes: 708

Dubbed Seats Sold: 19190/100683

Dubbed $ Sales: 273833

 

Combined Showtimes: 1288

Combined Seats Sold: 30228/187145

Combined $ Sales: 427552 

 

Dubbed occupancy better than subbed, subbed purists in shambles.

 

  Reveal hidden contents

In all seriousness, this seems very good, but need to check into DS comps. 

 

Subbed Showtimes: 603 (+23)

Subbed Seats Sold: 11774/89614 (+736)

Subbed $ Sales: 162644 (+8925)

 

Dubbed Showtimes: 771 (+63)

Dubbed Seats Sold: 20531/110540 (+1341)

Dubbed $ Sales:  290974 (+17141)

 

Combined Showtimes: 1374 (+86)

Combined Seats Sold: 32305/200154 (+2077)

Combined $ Sales: 453618 (+26066)

 

Even more PS heavy than I expected.

[charlie Jatinder]

The pace is barely 40% of Demon Slayer at same time, overall sales being 57% in MTC 2. Hopefully @keysersoze123 give us some numbers. 

 

@katnisscinnaplex does those show counts include Canada?

[Legion Again]

15 minutes ago, charlie Jatinder said:

The pace is barely 40% of Demon Slayer at same time, overall sales being 57% in MTC 2. Hopefully @keysersoze123 give us some numbers. 

 

@katnisscinnaplex does those show counts include Canada?

For DS we just have D-5 vs D-3 right? But if next day is similar will be kind of weak pace yeah. DS final day and then same-day were hurt by occupancy though.

[Eric Duncan]

Antlers Greater Philadelphia Area Seat Report T-3 and Counting

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	16	57	2007	2.84%

 

Comp

2.036x of Night House T-3 (529K)

1.965x of Malignant T-3 (3.93M)

 

Honestly not that bad for a low-budget feature with limited marketing. Can't underestimate a horror movie coming out on Halloween weekend I suppose.

[Eric Duncan]

Last Night in Soho Greater Philadelphia Area Seat Report T-3 and Counting

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	19	202	2957	6.83%

 

Comp

1.496x of Old T-3 (2.24M)

1.611x of Don't Breathe 2 T-3 (1.61M)

 

Dolby's carrying the bulk of this movie's sales, but...that's true with pretty much every movie, so at least it's easy to predict which of the two horror openers will do better this weekend.

[Eric Duncan]

My Hero Academia: World Heroes' Mission Greater Philadelphia Area Seat Report Monday Before Release

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	41	787	7848	10.03%

 

Comp

0.600x of Dune Monday Before Release (3.06M)

 

I uh...don't have any Demon Slayer comps, but Dune was also a fan-driven thing, so I guess it counts?

[Eric Duncan]

On 10/24/2021 at 11:09 PM, Eric Atreides said:

Eternals Greater Philadelphia Area Seat Report T-11 and Counting

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	59	1790	11921	15.02%

 

Total Seats Sold Today: 56

 

Comp

0.852x of Black Widow T-11 (11.24M)

1.693x of Shang-Chi T-11 (14.9M)

 

Yeah the mediocre reviews are not helping at all. These next few days could be real bad guys.

Eternals Greater Philadelphia Area Seat Report T-10 and Counting

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	60	1906	12007	15.87%

 

Total Seats Sold Today: 116

 

Comp

0.862x of Black Widow T-10 (11.37M)

1.612x of Shang-Chi T-10 (14.19M)

 

I still have concerns over the next few days. Menor's sales weren't that pretty, and this could simply be one good day followed by a bad day or two. But this seems like a decent round of sales for the moment.

[Porthos]

On 10/24/2021 at 10:26 PM, Porthos said:

 

Eternals Greater Sacramento Area Premiere Night Seat Report: T-11 Days and Counting

 

	Sellouts	Showings	Seats left	Total Seats	Seats Sold	Perct Sold
TOTALS	0	96	13301	15541	2240	14.41%

 

Total Seats Sold Today

83

 

T-11 Unadjusted Comp

	%		Sold T-11	Total Sold		Sellouts/Shows	Seats Left/Total Seats	Perct Sold		Comp
SC	183.46		72	1221		0/101	15781/17002	7.18%		16.14m

PRE-SALE NOTE: Eternals' tickets have been on sale for seven more days than Shang-Chi' tickets have been on sale.

 

T-11 Adjusted Comp

	%		Sold T-11	Total Sold		Sellouts/Shows	Seats Left/Total Seats	Perct Sold		Comp
BW	74.19		108	2766		0/119	16494/19260	14.36%		10.25m
Eternals (adj)	---		65	2052		0/87	12156/14208	14.44%		---

COMP NOTE: The Black Widow comp has been adjusted to reflect the return of Ontario theaters to the DOM market (what would be normally be the comp/0.955).

ADJUSTMENT NOTE: Eternals (adj) is the amount of seats sold that does not include the theaters which had unreliable data polluting their seat maps in this point in BW's track.

PRE-SALE NOTE: Black Widow's tickets have been on sale for three more days than Eternals' tickets have been on sale.

 

Regal: 505/4570 [11.05% sold] [+16 tickets]

 

====

 

Muted review bounce here in Sacto.  Pretty uneven as well, as it was dominated by spurts at individual theaters as opposed to steady sales everywhere.

 

Weather is pretty nasty today though, so it's possible folks just weren't in the mood to buy tickets.  Either way next to no bounce here for now.

 

Eternals Greater Sacramento Area Premiere Night Seat Report: T-10 Days and Counting

 

	Sellouts	Showings	Seats left	Total Seats	Seats Sold	Perct Sold
TOTALS	0	96	13177	15541	2364	15.21%

 

Total Seats Sold Today

124

 

T-10 Unadjusted Comp

	%		Sold T-10	Total Sold		Sellouts/Shows	Seats Left/Total Seats	Perct Sold		Comp
SC	172.55		149	1370		0/101	15632/17002	8.06%		15.18m

PRE-SALE NOTE: Eternals' tickets have been on sale for seven more days than Shang-Chi' tickets have been on sale.

 

T-10 Adjusted Comp

	%		Sold T-10	Total Sold		Sellouts/Shows	Seats Left/Total Seats	Perct Sold		Comp
BW	74.17		142	2908		0/119	16352/19260	15.10%		10.25m
Eternals (adj)	---		105	2157		0/87	12051/14208	15.18%		---

COMP NOTE: The Black Widow comp has been adjusted to reflect the return of Ontario theaters to the DOM market (what would be normally be the comp/0.955).

ADJUSTMENT NOTE: Eternals (adj) is the amount of seats sold that does not include the theaters which had unreliable data polluting their seat maps in this point in BW's track.

PRE-SALE NOTE: Black Widow's tickets have been on sale for three more days than Eternals' tickets have been on sale.

 

Regal: 528/4570 [11.55% sold] [+23 tickets]

Edited October 26, 2021 by Porthos

[charlie Jatinder]

On 10/19/2021 at 12:41 PM, charlie Jatinder said:

Eternals Harkins T-17 Days

 

Format	Shows	Capacity	Sold	% Sold	Gross	ATP
Normal	189	48,883	580	1.19%	$6,851	$11.81
Cine 1	16	4,818	939	19.49%	$14,513	$15.46
Cine Capri	4	1,782	56	3.14%	$798	$14.25
IMAX	2	890	172	19.33%	$2,580	$15.00
3D	12	1,988	5	0.25%	$73	$14.60
Total	223	58,361	1,752	3.00%	$24,815	$14.16

 

Comps

1.29x Shang Chi seven days of sales - $11.35M

0.76x Black Widow T-17 days - $10M ($11.6M adjusted for ATP & Canada)

 

Will check how it do tomorrow after reaction drop. 6 days pace is almost par Black Widow which had reaction drop T-19th day. Next serious check will be T-10 days, should target 2500+ by then.

 

Chart

Eternals Harkins T-10 Days

Format	Shows	Capacity	Sold	% Sold	Gross	ATP
Normal	189	48,739	1,084	2.22%	$12,731	$11.74
Cine 1	16	4,818	1,274	26.44%	$19,643	$15.42
Cine Capri	4	1,782	87	4.88%	$1,239	$14.24
IMAX	2	890	226	25.39%	$3,390	$15.00
3D	12	1,988	18	0.91%	$227	$12.61
Total	223	58,217	2,689	4.62%	$37,230	$13.85

 

Comps

1.93x Shang Chi T-10 Days - $16.99M

0.91x Black Widow T-10 Days - $12.4M (adjusted for Canada)

 

Last 7 days pace is +15% of Black Widow, so that's encouraging, but matching next 3 days pace seems hard. Will do another check on T-3 day. Should go over 5300 by then.

[john2000]

9 hours ago, Menor said:

Eternals MTC2

 

Thursday

Showtimes: 1956

Seats Sold: 32857/318398 (+1523)

Total $ Sales: 466945 (+21387)

 

Friday

Showtimes: 3719

Seats Sold: 24609 (+1595)

Total $ Sales: 329597 (+20083)

 

Blech. And there's nothing soon that will cause any big bump in the sales. At this point the best it can hope for is gradual pickup throughout the week and hopefully doesn't get completely left in the dust by BW. Will start the BW comp tomorrow to see whether it starts to drop big time. 

 

The last two days have been really shocking to me. It was going well and then completely stalled here. Will recalibrate my OW expectations lower, though not sure about exact numbers. It has some time left so hopefully things improve. 

I am not really sure but seeing todays twitters reactions,they may give the bump that reviews didntb,fingers crossed

Edited October 26, 2021 by john2000

[Menor the Destroyer]

6 hours ago, john2000 said:

I am not really sure but seeing todays twitters reactions,they may give the bump that reviews didntb,fingers crossed

I...guess, because looking at Eric's, Porthos, and my data from the morning run I'm taking, there was some weird inexplicable jump last night? 

 

Though still not enough to keep pace with BW but at least better than what yesterday was doing. 

Edited October 26, 2021 by Menor

[john2000]

1 minute ago, Menor said:

I...guess, because looking at Eric's, Porthos, and my data from the morning run I'm taking, there was some weird inexplicable jump last night? 

 

Though still not enough to keep pace with BW but at least better than what yesterday was doing. 

if the the next reviews are also positive i could see a scenario where there are many small bumps instead of a big one

[katnisscinnaplex]

11 hours ago, charlie Jatinder said:

The pace is barely 40% of Demon Slayer at same time, overall sales being 57% in MTC 2. Hopefully @keysersoze123 give us some numbers. 

 

@katnisscinnaplex does those show counts include Canada?

Nope, those were for US only.  My Canada source doesn't have weekend showtimes available yet unfortunately. 

 

 

[katnisscinnaplex]

On 10/25/2021 at 9:09 AM, katnisscinnaplex said:

 

Day	Movie	Area	Theaters	Shows	Total Seats	Total Sold	New Sales	% Sold
T-10	Eternals*	Jacksonville	6	47	7,996	546	93	6.83%
		Phoenix	6	35	5,949	537	94	9.03%
		Raleigh	8	29	3,339	583	103	17.46%
	Eternals Total		20	111	17,284	1,666	290	9.64%
T-2	Last Night in Soho (Wed)	Jacksonville	2	2	395	36	1	9.11%
		Phoenix	1	1	208	4	2	1.92%
	Soho (Wed) Total		3	3	603	40	3	6.63%
T-3	Antlers	Jacksonville	5	9	1,326	5	0	0.38%
		Phoenix	7	14	1,341	26	2	1.94%
		Raleigh	6	7	613	9	0	1.47%
	Antlers Total		18	30	3,280	40	2	1.22%
T-3	Last Night in Soho	Jacksonville	7	13	1,708	21	2	1.23%
		Phoenix	7	12	1,324	29	7	2.19%
		Raleigh	7	8	807	22	6	2.73%
	Last Night in Soho Total		21	33	3,839	72	15	1.88%
T-4	My Hero Academia	Jacksonville	4	23	3,891	343	27	8.82%
		Phoenix	6	11	1,341	321	20	23.94%
		Raleigh	7	23	2,707	305	30	11.27%
	My Hero Academia Total		17	57	7,939	969	77	12.21%

*Eternals new sales are since Thursday morning

 

Soho comps

Old - .72x (1.08m)

Reminiscence - 1.95x (1.32m)

 

Antlers comps

Malignant - .513x (1.03m)

Don't Breathe 2 - 1.33 (1.29m)

 

I've got these pretty close at the moment.  Soho will get a boost from Wednesday shows while Antlers could get a Halloween boost.

 

My Hero Academia comps

....

 

Okay, I don't have anything for this in my limited data set.  Just looking at total sales for T-4, here are some close totals:

 

F9 - 1,241

No Time to Die - 993

MHA - 969

Halloween Kills - 717

Space Jam - 629

Dune was at 1,179 on T-3 (didn't get T-4) so it was likely close as well.

 

Eternals comps

BW - .714x (9.43m)

Shang-Chi - 1.94x (17.07m)

TSS - 5.517x (22.62m)

 

Okay, maybe it's still too early for the Shang-Chi comp? This would be seven days of sales so I thought it would have caught up a bit.   BW seems to be the only legit comp I have for this.  Venom comp would put it at 28.7m so I scrapped that immediately.

Day	Movie	Area	Theaters	Shows	Total Seats	Total Sold	New Sales	% Sold
T-1	Last Night in Soho (Wed)	Jacksonville	2	2	395	40	4	10.13%
		Phoenix	1	1	208	6	2	2.88%
	Soho (Wed) Total		3	3	603	46	6	7.63%
T-2	Antlers	Jacksonville	5	9	1,326	15	10	1.13%
		Phoenix	7	14	1,341	31	5	2.31%
		Raleigh	7	10	925	14	5	1.51%
	Antlers Total		19	33	3,592	60	20	1.67%
T-2	Last Night in Soho	Jacksonville	7	13	1,708	30	9	1.76%
		Phoenix	7	12	1,324	32	3	2.42%
		Raleigh	7	9	1,068	38	16	3.56%
	Last Night in Soho Total		21	34	4,100	100	28	2.44%
T-3	My Hero Academia	Jacksonville	4	23	3,891	394	51	10.13%
		Phoenix	6	13	1,658	349	28	21.05%
		Raleigh	7	31	3,309	337	32	10.18%
	My Hero Academia Total		17	67	8,858	1,080	111	12.19%
T-9	Eternals	Jacksonville	6	47	7,996	587	41	7.34%
		Phoenix	6	35	5,949	585	48	9.83%
		Raleigh	8	33	3,717	618	35	16.63%
	Eternals Total		20	115	17,662	1,790	124	10.13%

 

Soho comps

Old - .76x (1.14m)

Reminiscence - 2.17x (1.48m)

 

Antlers comps

Malignant - missed t-2

Escape Room 2 - .588x (706k)

Don't Breathe 2 - 1.15 (1.11m)

 

MHA T-3 total sales comps

F9 - 1,448

Dune - 1,179

MHA - 1,080

Space Jam - 998

Halloween Kills - 859

 

Eternals comps

BW - .73x (9.64m)

Shang-Chi - 1.83x (16.14m)

 

TSS and Venom comps went up...so that's where we're at.  

[Porthos]

10 hours ago, john2000 said:

I am not really sure but seeing todays twitters reactions,they may give the bump that reviews didntb,fingers crossed

 

I.... I don't think reviews/impressions from a bunch of Twitter Randos moved the needle one iota.  I personally think it was just normal Marvel expansion at this stage of the game.

 

(Helped locally a bit from not being in the middle of a monsoon)

 

I would note that most of the BW comps barely budged from what I can tell. 

[john2000]

7 minutes ago, Porthos said:

 

I.... I don't think reviews/impressions from a bunch of Twitter Randos moved the needle one iota.  I personally think it was just normal Marvel expansion at this stage of the game.

 

(Helped locally a bit from not being in the middle of a monsoon)

 

I would note that most of the BW comps barely budged from what I can tell. 

the last week will be the most important.I wouldnt expect the bw comp to change much for now , it will still keep probably increasing a bit , but not much bc at that stage bw had some boost from the reviews.The real increase will probably come in the next week.

Edited October 26, 2021 by john2000

[charlie Jatinder]

I think (like to think) that last two weeks were sorta depressed by new releases being good sell in themselves for GA to put money on a movie weeks in advance. This week is rather soft and we are getting close to date. The BW comp MUST start increase in coming days.

[Menor the Destroyer]

6 minutes ago, Porthos said:

 

I.... I don't think reviews/impressions from a bunch of Twitter Randos moved the needle one iota.  I personally think it was just normal Marvel expansion at this stage of the game.

 

(Helped locally a bit from not being in the middle of a monsoon)

 

I would note that most of the BW comps barely budged from what I can tell. 

I don't think Twitter should have such effects either but there was some weird bump last night for sure. Yeah the BW comps didn't move much, but from the pace on Sunday they should have dropped a lot. I took a quick run this morning to confirm and the pace indeed sped up a lot compared to the previous night. Still, the comps will start dropping today given BW review drop.