The Box Office Buzz and Tracking Thread: Electric Boogaloo

[Legion Again]

If Sony decides on a short PS run for NWH (I hope they don’t, would screw with comps) we could have a period coming up soon with no movies being tracked by Porthos  

Edited November 7, 2021 by Eternal Legion

[SnokesLegs]

6 hours ago, Eternal Legion said:

If Sony decides on a short PS run for NWH (I hope they don’t, would screw with comps) we could have a period coming up soon with no movies being tracked by Porthos  

Surely they were just waiting for Eternals to come out so as not to steal any of its thunder, having two Marvel movies doing presales at the same time wouldn’t have been ideal. I’d bet on the final trailer and presales in the next week or two.

[Legion Again]

1 minute ago, SnokesLegs said:

Surely they were just waiting for Eternals to come out so as not to steal any of its thunder, having two Marvel movies doing presales at the same time wouldn’t have been ideal. I’d bet on the final trailer and presales in the next week or two.

They should have the trailer to attach to Ghostbusters, and I assume tickets will come along with it but it’s not assured. Presales runs have generally been shorter during the pandemic here, they could wait until like the last week of nov.

[Eric Duncan]

7 hours ago, Eternal Legion said:

If Sony decides on a short PS run for NWH (I hope they don’t, would screw with comps) we could have a period coming up soon with no movies being tracked by Porthos  

I mean he deserves to rest.  

[katnisscinnaplex]

On 11/6/2021 at 9:49 AM, katnisscinnaplex said:

Day	Movie	Area	Theaters	Shows	Total Seats	Total Sold	New Sales*	% Sold
T-11	Ghostbusters (Wed)	Jacksonville	2	2	558	2	2	0.36%
T-12	Ghostbusters	Jacksonville	7	58	9,824	106	27	1.08%
		Phoenix	6	27	4,640	169	27	3.64%
		Raleigh	8	29	4,104	140	20	3.41%
	Ghostbusters Total		21	114	18,568	415	74	2.24%

 

*New sales since Thursday morning

 

Don't have Dune or NTTD comps for T-12, but TSS went up a little to 1.48 (6.077m)

Day	Movie	Area	Theaters	Shows	Total Seats	Total Sold	New Sales	% Sold
T-10	Ghostbusters (Wed)	Jacksonville	2	2	558	4	2	0.72%
	Ghostbusters (Wed) Total		2	2	558	4	2	0.72%
T-11	Ghostbusters	Jacksonville	7	58	9,824	115	9	1.17%
		Phoenix	6	27	4,640	179	10	3.86%
		Raleigh	8	29	4,104	142	2	3.46%
	Ghostbusters Total		21	114	18,568	436	21	2.35%
T-2	Clifford (Tues)	Jacksonville	4	23	2,734	0	0	0.00%
		Phoenix	5	19	2,492	36	36	1.44%
		Raleigh	6	16	1,796	17	17	0.95%
	Clifford (Tues) Total		15	58	7,022	53	53	0.75%
T-4	Belfast	Jacksonville	3	5	412	9	9	2.18%
		Phoenix	2	2	182	5	5	2.75%
		Raleigh	1	1	73	5	5	6.85%
	Belfast Total		6	8	667	19	19	2.85%

 

I'm not sure what to make of Clifford.  It's two tickets ahead of Addams Family previews at T-2 (550k) but these are also discounted Tuesday tickets and a full day.  We should have a good idea of how its weekend will go by Friday either way.  Belfast has actually sold tickets in all six of the theaters in these locations; I feel like this one will have a pretty limited target audience, so I'll take that as a good sign.

 

Ghostbusters comps

 

TSS - 1.48x (6.08m)

NTTD - .958x (4.98m)

Dune - .75x (3.82m)

[keysersoze123]

On 11/6/2021 at 8:57 AM, keysersoze123 said:

Eternals Saturday morning update

MTC1 - 206859/1070362 2991920.79 5945 shows

MTC2 - 140471/793104 1610913.00 5166 shows

 

Eternals Sunday Morning Update

MTC1 - 141753/940775 1993240.67 5213 shows

MTC2 - 97240/697022 1028630.02 4591 shows

 

Evenings tend to taper off even more on Sunday but I think 35% drop will happen. ~ 15.7m. Still that is sufficient for staying above 70m. 

[James]

Do we know when House of Gucci tickets will go sale and will you guys track it? I am really curious about that one. 

[katnisscinnaplex]

12 minutes ago, James said:

Do we know when House of Gucci tickets will go sale and will you guys track it? I am really curious about that one. 

Tickets are already available in a few theaters at least.  Two theaters (one has previews) in the three cities I track have showings listed.

[Inceptionzq]

41 minutes ago, James said:

Do we know when House of Gucci tickets will go sale and will you guys track it? I am really curious about that one. 

Nov 13th according to Megaplex. I probably won’t track it

[Inceptionzq]

On 11/5/2021 at 3:51 PM, Inceptionzq said:

Ghostbusters Afterlife Thursday Showings Denver

AMC Westminster 24

Total

65

1660

3.92%

AMC Highlands Ranch 24

Total

70

1937

3.61%

 

SEATS SOLD	SOLD PAST DAY	TOTAL SEATS	PERCENT SOLD	THEATERS	SHOWINGS
326	28	16293	2.00%	15	83

 

AMCs sold	277
Cinemarks sold	21
Regals sold	22
Harkins sold	6

 

Wednesday:

Total

16

786

 

NTTD comp: 4.50M

F9 comp: 4.70M

 

Forgot to add in the early access shows until now. Not much sales, but it contributed to a nice boost to the comps along with a good day.

Ghostbusters Afterlife Thursday Showings Denver

AMC Westminster 24

Total

90

1660

5.42%

AMC Highlands Ranch 24

Total

80

1937

4.13%

 

SEATS SOLD	SOLD PAST 2 DAYS	TOTAL SEATS	PERCENT SOLD	THEATERS	SHOWINGS
371	45	16293	2.28%	15	83

 

AMCs sold	313
Cinemarks sold	25
Regals sold	24
Harkins sold	9

 

Wednesday:

Total

20

786

 

F9 comp: 4.80M

[Inceptionzq]

On 11/5/2021 at 3:54 PM, Inceptionzq said:

Ghostbusters Afterlife Megaplex

 

T-12 days Wednesday(4 showings): 96/2144 in 4 theaters

 

T-13 days Thursday(56 showings): 172(+10)/19379 in 14 theaters

 

NTTD comp: 2.29M

 

T-14 days Friday(86 showings): 232(+15)/31653 in 14 theaters

 

NTTD comp: 4.97M

 

T-15 days Saturday(84 showings): 162(+30)/30741 in 13 theaters

 

T-16 days Sunday(70 showings): 15(+4)/24661 in 11 theaters

 

Adding those early access showings definitely helped a ton here.

Ghostbusters Afterlife Megaplex

 

T-10 days Wednesday(4 showings): 100(+4)/2144 in 4 theaters

 

T-11 days Thursday(59 showings): 222(+50)/19898(+519) in 15 theaters

 

T-12 days Friday(86 showings): 281(+49)/31653 in 14 theaters

 

T-13 days Saturday(83 showings): 211(+49)/30469(-272) in 13 theaters

 

T-14 days Sunday(69 showings): 26(+11)/24045(-566) in 11 theaters

 

No NTTD comp

[Inceptionzq]

On 11/5/2021 at 3:56 PM, Inceptionzq said:

Ghostbusters Afterlife Drafthouse

 

T-13 days Thursday(102 showings): 1713(+138)/16217(+603)

 

T-14 days Friday(111 showings): 1428(+151)/18051(+465)

 

T-15 days Saturday(129 showings): 1307(+156)/21144(+465)

 

T-16 days Sunday(106 showings): 565(+73)/16651(+310)

Ghostbusters Afterlife Drafthouse

 

T-11 days Thursday(102 showings): 1918(+205)/16217

 

T-12 days Friday(111 showings): 1640(+312)/18051

 

T-13 days Saturday(129 showings): 1612(+305)/21144

 

T-14 days Sunday(106 showings): 740(+185)/16651

[Ronin46]

2 minutes ago, Inceptionzq said:

Ghostbusters Afterlife Drafthouse

 

T-11 days Thursday(102 showings): 1918(+205)/16217

 

T-12 days Friday(111 showings): 1640(+312)/18051

 

T-13 days Saturday(129 showings): 1612(+305)/21144

 

T-14 days Sunday(106 showings): 740(+185)/16651

 

That seems remarkably well spread out over the Thursday to Saturday. Anything close to a 5M preview should mean something well over 50M OW (maybe 11 to 12 X). I think the initial buzz when tickets went on sale has passed now and this 2nd stage still seems to be strong. Of course the last week is the most important and can make or break a movie but so far its doing about as well as anybody could expect.

[Eric Duncan]

On 11/6/2021 at 11:27 PM, Eric loves Ajak said:

Ghostbusters: Afterlife Greater Philadelphia Area Seat Report T-12 and Counting

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	66	484	14545	3.33%

 

Total Seats Sold Today: 23

 

Comp

1.624x of The Suicide Squad T-12 (6.66M)

0.495x of Shang-Chi T-12 (4.35M)

0.685x of Venom 2 T-12 (7.94M)

0.769x of No Time to Die T-12 (4.85M)

Ghostbusters: Afterlife Greater Philadelphia Area Seat Report T-11 and Counting

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	66	526	14545	3.62%

 

Total Seats Sold Today: 42

 

Comp

1.759x of The Suicide Squad T-11 (7.21M)

0.498x of Shang-Chi T-11 (4.38M)

0.678x of Venom 2 T-11 (7.86M)

0.792x of No Time to Die T-11 (4.99M)

 

And people today were really saying this was gonna bomb and do like 30M or whatever.

[Eric Duncan]

On 11/6/2021 at 11:33 PM, Eric loves Ajak said:

Sing 2 Greater Philadelphia Area Seat Report T-46 and Counting

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	49	87	9354	0.93%

 

Total Seats Sold Today: 30

Sing 2 Greater Philadelphia Area Seat Report T-45 and Counting

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	49	114	9354	1.22%

 

Total Seats Sold Today: 27

[keysersoze123]

Eternals Sunday Final

MTC1 - 289498/913800 4016766.90 5028 shows

MTC2 - 231150/711910 2465559.22 4603 shows

 

Very good hold. Thinking 16.75m sunday which means actuals should go up for Eternals.

[Plain Old Tele]

37 minutes ago, Eric loves Ajak said:

 

And people today were really saying this was gonna bomb and do like 30M or whatever.

‘twas just a faint hope, let us hold on to our dreams. 

[Menor the Destroyer]

39 minutes ago, Eric loves Ajak said:

Ghostbusters: Afterlife Greater Philadelphia Area Seat Report T-11 and Counting

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	66	526	14545	3.62%

 

Total Seats Sold Today: 42

 

Comp

1.759x of The Suicide Squad T-11 (7.21M)

0.498x of Shang-Chi T-11 (4.38M)

0.678x of Venom 2 T-11 (7.86M)

0.792x of No Time to Die T-11 (4.99M)

 

And people today were really saying this was gonna bomb and do like 30M or whatever.

Let's not tempt the monkey's paw...

[Legion Again]

4 minutes ago, Menor said:

Let's not tempt the monkey's paw...

Busters opening over Eternals 100% 

[Legion Again]

Okay but seriously, is 6.5*11 outlandish? Not really. I would not say so. If the marketing clicks with the GA it should really outperform most of the sort of releases we have to use as comps.