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The Box Office Buzz and Tracking Thread: Electric Boogaloo

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On 12/6/2021 at 10:08 AM, katnisscinnaplex said:

 

Day Movie Area Theaters Shows Total Seats Total Sold New Sales % Sold
T-1 Hr Black Widow Jacksonville 6 76 12,095 2,333 555 19.29%
    Phoenix 7 77 10,692 1,881 270 17.59%
    Raleigh 8 74 8,303 3,148 746 37.91%
  Black Widow Total   21 227 31,090 7,362 1,571 23.68%
T-1 Hr Eternals Jacksonville 6 72 10,311 1,811 526 17.56%
    Phoenix 7 59 8,999 1,848 320 20.54%
    Raleigh 8 37 4,098 1,713 380 41.80%
  Eternals Total   21 168 23,408 5,372 1,226 22.95%
T-1 Hr Shang-Chi Jacksonville 6 60 8,619 1,423 493 16.51%
    Phoenix 7 51 7,193 1,349 262 18.75%
    Raleigh 8 40 4,505 1,327 332 29.46%
  Shang-Chi Total   21 151 20,317 4,099 1,087 20.18%
T-10 Spider-Man Jacksonville 7 154 22,299 5,799 169 26.01%
    Phoenix 6 128 18,728 7,881 201 42.08%
    Raleigh 8 76 8,925 5,270 119 59.05%
  Spider-Man Total   21 358 49,952 18,950 489 37.94%

 

I guess I was looking at the number of shows instead of new sales yesterday because sales dropped a good bit.  Slight recovery today though, but same growth rate. 

 

T-10 increase % comps

 

Spider - 2.65%

BW - 4.62%

SC - 6.58%

Venom 2 - 5.65%

 

Total sales

 

Spider-Man - $253,876 (13.40 ATP)

 

Black Widow Final - $94,329 (12.81 ATP)

Eternals Final - $74,356 (13.84 ATP)

Shang-Chi Final - $54,954 (13.41 ATP)

 

Splits

 

 

Movie Mat Sold % Sales ATP
Spider-Man N 16,574 87.46% $227,948.44 13.75
  Y 2,376 12.54% $25,927.72 10.91
Grand Total   18,950 100.00% $253,876.16 13.40

 

 

Movie Format Sold % Sales ATP
Spider-Man PLF 7,116 37.55% $115,197.59 16.19
  Standard 11,834 62.45% $138,678.57 11.72
Grand Total   18,950 100.00% $253,876.16 13.40

 

 

 

Movie Chain Sold % Sales ATP
Spider-Man AMC 11,472 60.54% $148,897.44 12.98
  Cinemark 4,956 26.15% $71,389.07 14.40
  CMX 24 0.13% $359.76 14.99
  Regal 2,329 12.29% $31,413.14 13.49
  Sun-Ray 169 0.89% $1,816.75 10.75
Grand Total   18,950 100.00% $253,876.16 13.40

 

60% of sales in my regions are from AMCs, which have a lower ATP than the other big chains.  I also noticed that AMC is offering $.99 first month of A-List right now, which could be boosting sales in those theaters.

Day Movie Area Theaters Shows Total Seats Total Sold New Sales % Sold
T-1 Hr Black Widow Jacksonville 6 76 12,095 2,333 555 19.29%
    Phoenix 7 77 10,692 1,881 270 17.59%
    Raleigh 8 74 8,303 3,148 746 37.91%
  Black Widow Total   21 227 31,090 7,362 1,571 23.68%
T-1 Hr Eternals Jacksonville 6 72 10,311 1,811 526 17.56%
    Phoenix 7 59 8,999 1,848 320 20.54%
    Raleigh 8 37 4,098 1,713 380 41.80%
  Eternals Total   21 168 23,408 5,372 1,226 22.95%
T-1 Hr Shang-Chi Jacksonville 6 60 8,619 1,423 493 16.51%
    Phoenix 7 51 7,193 1,349 262 18.75%
    Raleigh 8 40 4,505 1,327 332 29.46%
  Shang-Chi Total   21 151 20,317 4,099 1,087 20.18%
T-9 Spider-Man Jacksonville 7 154 22,299 5,959 160 26.72%
    Phoenix 6 129 18,854 8,080 199 42.86%
    Raleigh 8 76 8,925 5,387 117 60.36%
  Spider-Man Total   21 359 50,078 19,426 476 38.79%

 

Really leveled out - last three days have been 477, 480 and 476 in new sales.  

 

T-9 increase % comps

 

Spider - 2.51%

BW - 5.15%

SC - 13.62%

Eternals - 7.44%

Venom 2 - 6.98%

 

Total sales

 

Spider-Man - $259,782 (13.37 ATP)

 

Black Widow Final - $94,329 (12.81 ATP)

Eternals Final - $74,356 (13.84 ATP)

Shang-Chi Final - $54,954 (13.41 ATP)

 

ATP continues to decrease daily as standard and matinee sales outperform PLF

 

Splits

Movie Mat Sold % Sales ATP
Spider-Man N 16,956 87.29% $232,839.22 13.73
  Y 2,470 12.71% $26,943.62 10.91

 

Movie Format Sold % Sales ATP
Spider-Man PLF 7,235 37.24% $116,978.78 16.17
  Standard 12,191 62.76% $142,804.06 11.71

 

Movie Chain Sold % Sales ATP
Spider-Man AMC 11,738 60.42% $152,002.40 12.95
  Cinemark 5,077 26.14% $73,079.36 14.39
  CMX 24 0.12% $359.76 14.99
  Regal 2,416 12.44% $32,503.07 13.45
  Sun-Ray 171 0.88% $1,838.25 10.75
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Question for the scrappers/trackers?

 

How are y’all seeing/accounting for private screenings? I’ve noticed a LOT more of these are being offered/bought than for past mega events (I don’t recall seeing this or EG or TROS).

 

My theater, for instance, had 5 of these allotted for previews night with 4 already taken. At a minimum, that’s about 150-200 extra tickets. 
 

If we can’t scrap/see them in tracking, any idea how much extra BO this could add?

 

@Menor @katnisscinnaplex @keysersoze123 @Porthos @Eric Feels Pretty @Inceptionzq

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19 hours ago, katnisscinnaplex said:

 

Day Movie Area Theaters Shows Total Seats Total Sold New Sales % Sold
T-17 Matrix 4 Jacksonville 6 33 5,931 110 110 1.85%
    Phoenix 5 17 2,878 155 155 5.39%
    Raleigh 8 29 3,544 153 153 4.32%
  Matrix 4 Total   19 79 12,353 418 418 3.38%

 

As far as I can tell, tickets just went up 3-4 hours ago.  I was just going to add the shows to my sheet but ended up doing a count since there were so many sales already.   Saw some discussion about PLF vs Spiderman on opening day.  Here's the breakdown for what's showing up in my sample so far:

 

Wed 12/22

 

Spider-Man (2,217 TC)

IMAX - 577

3D - 1,319

Dolby - 540

D-Box - 299

XD - 570

RPX - 325

 

Total - 11,150

 

Matrix (1,472 TC)

IMAX - 556

3D - 0

Dolby - 11

D-Box - 254

XD - 17

RPX - 26

 

Total - 5,892

 

On 12/6/2021 at 10:35 AM, katnisscinnaplex said:

 

Day Movie Area Theaters Shows Total Seats Total Sold New Sales % Sold
T-3 West Side Story Jacksonville 6 16 2,396 31 31 1.29%
    Phoenix 6 12 2,159 49 49 2.27%
    Raleigh 7 14 1,760 29 29 1.65%
  West Side Story Total   19 42 6,315 109 109 1.73%

 

T-3 comps

 

Dear Evan Hansen - 1.3x (1.038m)

Respect - 1.7x (1.107m)

House of Gucci (Tues) - .495x (644k)

 

Don't really love any of these comps, as they all had early access shows and I'm not aware of any for WSS.  Sales look alright, but based on these I'd have to go around $1m

Day Movie Area Theaters Shows Total Seats Total Sold New Sales % Sold
T-16 Matrix 4 (Wed) Jacksonville 6 33 5,931 171 61 2.88%
    Phoenix 6 18 2,924 225 70 7.69%
    Raleigh 8 29 3,544 259 106 7.31%
  Matrix 4 Total   19 80 12,399 655 237 5.28%
T-2 West Side Story Jacksonville 6 16 2,396 36 5 1.50%
    Phoenix 7 15 2,420 67 18 2.77%
    Raleigh 7 15 1,851 42 13 2.27%
  West Side Story Total   20 46 6,667 145 36 2.17%

 

Combining these into one post.  Shows are still up on Fandango so I'll continue to check.  

 

WSS comps

Evan Hansen - 1.33x (1.06m)

Respect - 2.04x (1.33m)

Gucci - .47x (614k)

Heights - .46x (458k)

 

Matrix comps

 

TSS - 2.81x (11.5m)

NTTD - 2.01x (10.45m)

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3 minutes ago, keysersoze123 said:

@Multiverse of XXR its almost negligible at this point. When something like Zilla vs kong released there used to be several 1000 private shows which made a big dent. Now its tiny number which is just a noise for a movie like Spidey. 


Hmm I’m curious. I just looked through my local MTC1 theaters (about 15) and I wouldn’t be surprised if it was 5% of ticket equivalents. Ah well. 

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23 minutes ago, Multiverse of XXR said:


Hmm I’m curious. I just looked through my local MTC1 theaters (about 15) and I wouldn’t be surprised if it was 5% of ticket equivalents. Ah well. 

Assume spidey previews to be 40m. 5% will require 2 million from private shows. That will need 6000 private shows and we did not have that many even during hey days. Now its just not there. Let me see if I can get private show count at least for MTC2. 

 

Edit: I just browsed few big markets at fandango and I see ZERO private screening for 12/16. Its probably a regional thing. 

 

 

Edited by keysersoze123
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It looks like PWPs will be a bigger deal at MTC1, prices are $539 at my theaters. Assuming all 5 sold are Spidey, that’s still only like 3% of regular tickets sold. My MTC2 doesn’t seem to have them for Thursday, and it’s $250. Non-existent at MTC3, Megaplex, and Drafthouse unless you set it up directly with the theater, and that has always been a thing, at least in Utah/Megaplex. Especially with Holiday releases

Edited by Inceptionzq
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21 minutes ago, Multiverse of XXR said:

Question for the scrappers/trackers?

 

How are y’all seeing/accounting for private screenings? I’ve noticed a LOT more of these are being offered/bought than for past mega events (I don’t recall seeing this or EG or TROS).

 

My theater, for instance, had 5 of these allotted for previews night with 4 already taken. At a minimum, that’s about 150-200 extra tickets. 
 

If we can’t scrap/see them in tracking, any idea how much extra BO this could add?

 

@Menor @katnisscinnaplex @keysersoze123 @Porthos @Eric Feels Pretty @Inceptionzq

Private shows basically don't matter at this point, hardly anyone uses them anymore. At least at MTC2. 

Edited by Menor
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I usually leave Private shows off of my report, but here's what I can see for the 16th

 

Cinemark - 292 in 147 theaters

Total - 443 in 217 theaters

 

AMC & Regal don't provide these to my source, so numbers would be much higher.

Edited by katnisscinnaplex
typo
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Matrix Resurrections  OD

MTC1 - 23077/233739 372800.53 1332 shows

MTC2 - 11102/181042 125343.96 1303 shows

 

Anemic show count and small number of PLF affecting average ticket price. Still not bad at all. This definitely had potential in a pure theatrical release.  

 

Edit: this is not previews. 

Edited by keysersoze123
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WSS, counted today at 10am EST for Friday, December 10:
 

NY (AMC Fresh Meadows 7): still no showtimes
Miami (AMC Sunset Place 24):
26 (3 showtimes)
Grand Rapids (AMC Grand Rapids 18):
26 (2 showtimes)
Austin (AMC Lakeline 9): 8 (3 showtimes)
Tempe/Phoenix (AMC Centerpoint 11): 10 (3 showtimes)
San Francisco (AMC Metreon 16):
157 (9 showtimes)
LA (AMC Universal): 180 (5 showtimes)

Total tickets sold in 6 theaters: 407.

Comps (all counted for Friday): In the Heights (11.5M OW) had also on Tuesday of its release week 586 sold tickets in the same 6 theaters
and Cats (6.6M OW) had on
Monday of its release week 150 sold tickets in the same 6 theaters and 225 on Wednesday in the same 6 theaters (I didn't count it on Tuesday).

Again WSS improved a bit in the comps. And over 400 sold tickets on a Tuesday with one bigger theater still missing isn't bad. It's rather that I don't have much confidence in the walk-ups (despite the very good reviews).
 

Matrix 4, counted today at 10am EST for Wednesday, December 22:
 

NY (AMC Fresh Meadows 7): 137 (2 showtimes)
Miami (AMC Sunset Place 24): 81 (4 showtimes)
Grand Rapids (AMC Grand Rapids 18):
27 (3 showtimes)
Austin (AMC Lakeline 9): 10 (2 showtimes)
Tempe/Phoenix (AMC Centerpoint 11): 27 (2 showtimes)
San Francisco (AMC Metreon 16):
606 (6 showtimes)
LA (AMC Universal): 521 (5 showtimes)

Total tickets sold in 7 theaters: 1.409.

Comps: Dune had also after one day on sale 1.038 sold tickets in 6 theaters (the AMC in Texas was missing so no big difference) for Thursday (= 16 days to go) and 1.426 sold tickets for Friday (= 17 days to go).
TSS had in the same 7 theaters with 19 respectively 20 days to go (but counted after its tickets were already on sale for a few days) 585 sold tickets for Thursday and 292 sold tickets for Friday.
Of course most of the sales are for IMAX shows but this is a really good start in my theaters too.

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31 minutes ago, BestPicturePlutoNash said:

So Cinemark did not add Thursday WSS showtimes they removed. Why?

 

Well, they were selling terribly at the chain and the chain is doing the combo Game Awards + Kings Man preview Thursday night which had sold more in 1 booking (since it's a 4-5 hour $25 booking) than WSS had in 4 at each of my theaters...BUT, I still see WSS tickets on Atom for my theaters and still NOT at my Cinemark site, so it still could be at Cinemark or not...I know if it were me, I'd be buying WSS Thursday for AMC or Regal...

Edited by TwoMisfits
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Major Theaters. 

Empire 25 - 5719/9483 115786.21 42 shows

Lincoln Sq - 4832/6267 106914.28 20 shows

Universal LA - 4169/5180 83211.75 40 shows

Disney Orlando - 5032/5213 71697.68 25 shows

Metreon SF - 2031/4221 43129.99 22 shows

 

Let us see how many shows are added to these plexes. That will show the potential for growth. Also shows need to be prime time to make a major difference. 

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1 hour ago, TwoMisfits said:

 

Well, they were selling terribly at the chain and the chain is doing the combo Game Awards + Kings Man preview Thursday night which had sold more in 1 booking (since it's a 4-5 hour $25 booking) than WSS had in 4 at each of my theaters...BUT, I still see WSS tickets on Atom for my theaters and still NOT at my Cinemark site, so it still could be at Cinemark or not...I know if it were me, I'd be buying WSS Thursday for AMC or Regal...

They weren't doing that terrible. Nothing huge but they have had many worse-selling previews this year. 

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2 minutes ago, Multiverse of XXR said:


So Empire added 11 shows since yesterday. That’s a good start. 

No. My data was incomplete yesterday as I was getting the data. This is complete data. I dont think they added any shows yesterday. 

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I wonder what trailers Disney plans to attach to WSS. The next 20th Century releases after The King's Man on the map are Deep Water (January 14) and Death on the Nile (February 11), but those are either going to get delayed again or (more likely) dumped without fanfare at this point. It was one of their attachments before Encanto along with Turning Red and Lightyear so perhaps they'll just use those two again (especially when they've been promoting the movie through Disney venues).

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