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Wonder Woman 1984 | Dec 16 2020 OS | Dec 25 2020 US and on HBO MAX

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3 hours ago, Lucas said:

Did they really think $15 a month wouldn't look quite ridiculous next to the other streaming services, especially launching just a few months after Disney+?

They were kind of put in a corner here. The previous HBO service already cost $15 a month

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5 hours ago, Maggie said:

Shocking. I think black Widow is next

They just dropped an article about moving things to Disney+ and Widow was mentioned as a non-starter. There is also no real incentive to do it after Mulan premiumgate was a flop. May 2021 is a go. 

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So, WW84 is now essentially a $200M+ ad for HBOMAX. I mean, I guess it's worth it. But, I don't see this being enough to really accelerate the growth the way AT&T wants, and let's be real AT&T is behind these decisions and don't have a clue how to run a movie business. Well, truthfully, I think they want to really compete with Disney+ and Netflix, but the problem is HBO MAX appears like another Netflix to the everyday person. It doesn't have a clear identity the way Disney+ has, and well, people have Netflix, so it's hard for people to want to add on another subscription. Also, MAX can't even play on a lot of devices and doesn't have 4K from what I hear, and it's $1 more than Netflix which is stupid. They need to be priced similiar to D+ in order to be competitive. I know they have a lot of content, but that doesn't matter right now. HBO needs growth and they need two things for that to happen, actually three. One, an attractive price point, two, more original content like WW84, and three, they need to be able to be used on most devices out three. Right now, they are failing at all there. I mean, WW84 is a start, but it's not enough.

Edited by CloneWars
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On the plus side, this and Soul landing on the same day means there will be big movies to look forward to, even if it won't be the way they were originally intended. On the other, this does feel like it solidifies WB as the studio that handled the pandemic the worst out of all of them.

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Lol did the BOT server crash because of the shock and trauma?

 

Now with one day's benefit to consider everything, maybe it's for the best as we still aren't sure when things will go back to normal and the entirety of 2021 will probably see muted BO returns anyway. At least WW84 still stands a chance to be 2020's biggest film as Jenkins said she's trying to ensure the film plays in theatres for months on end.

 

Having said that, they are making moves to ensure streaming is an option OS as well:

 

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8 minutes ago, Spidey Freak said:

Lol did the BOT server crash because of the shock and trauma?

 

Now with one day's benefit to consider everything, maybe it's for the best as we still aren't sure when things will go back to normal and the entirety of 2021 will probably see muted BO returns anyway. At least WW84 still stands a chance to be 2020's biggest film as Jenkins said she's trying to ensure the film plays in theatres for months on end.

 

Having said that, they are making moves to ensure streaming is an option OS as well:

 

Honestly, with the month window WW84 has on MAX, I really don't see it being the number one movie of 2020.

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FWIW Regal did say the other day in that Hollywood Reporter article about the rough winter that was coming up for movie theaters that they weren't going to reopen their theaters until there was a full slate of movies set to open again even if this had stayed on Christmas. A possible motivator in the decision behind this.

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With how the covid numbers are spiking WW84 honestly may make very little in the box office during Christmas and New Years. And things are only going to get worse during the next month with the holidays and Trump now deciding to go AWOL since he got voted out.

Edited by RockyMountain
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from variety https://variety.com/2020/film/news/wonder-woman-1984-hbo-max-analysis-1234835650/

 

Quote

“They’re going to make less money for the greater good of building HBO Max,” said Rich Greenfield, a media analyst at LightShed Partners. “This is putting the long-term future of the company ahead of profits.”

HBO Max is on the pricier side, running at $15 per month compared to the $7 monthly fee for Disney Plus and $9 monthly fee for Netflix’s basic plan. As of late September, HBO Max reportedly had around 9 million subscribers. The budding streamer’s bigger issue, Greenfield argues, is that 70% of HBO customers have access to HBO Max for no extra charge but still haven’t signed up to use it.

“It’s far less about driving new subscribers as it is getting people to know HBO Max exists,” he said. “They have people who pay for HBO Max and don’t use it. The whole initiative is getting people over to Max.”

 

AT&T probably know one movie wouldn't keep these subs, but at least it could let them realize Max exists, which is more important right now considering those HBO subs who can use it for free don't even care about it.

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1 minute ago, Gavin Feng said:

from variety https://variety.com/2020/film/news/wonder-woman-1984-hbo-max-analysis-1234835650/

 

 

AT&T probably know one movie wouldn't keep these subs, but at least it could let them realize Max exists, which is more important right now considering those HBO subs who can use it for free don't even care about it.

If they really want to get people over to MAX then they need to lower the price not just release one movie and expect that to solve all their problems.

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7 minutes ago, CloneWars said:

If they really want to get people over to MAX then they need to lower the price not just release one movie and expect that to solve all their problems.

lower price is a good way from the view of customers, but shareholders might not feel happy with it and don't want shares get hurt. 

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37 minutes ago, CloneWars said:

If they really want to get people over to MAX then they need to lower the price not just release one movie and expect that to solve all their problems.

Customers with HBO proper already pay the same price to have it...why wouldn't they want HBO on viagra ? IMO the issue they have to resolve is branding and getting people to know that HBO Max will give them more. Snyder Cut, House of the Dragon etc. and ofc WW84 will help for sure.

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1 hour ago, CloneWars said:

Honestly, with the month window WW84 has on MAX, I really don't see it being the number one movie of 2020.

I meant worldwide as even if the deal with Roku goes through, what percentage of OS collections will really get affected by Roku? Also, if things stay the way they are throughout Q1 and Q2 of 2021 with WW84 being the only major blockbuster playing in cinemas during the whole time period, it could overtake Bad Boys' DOM collection too. 

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1 hour ago, Gavin Feng said:

lower price is a good way from the view of customers, but shareholders might not feel happy with it and don't want shares get hurt. 

Shareholders might react at a lower price point, but that will have little long-term on the value of the stock. What will have an impact on the value of the stock is the amount of subscribers MAX can get. More subscribers=increase in share price. 

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9 hours ago, TwoMisfits said:

Well, it's what you get rid of.

 

I'm putting my $5.99/month Hulu on hold and probably picking up HBO Max (I asked the spouse how he wanted to watch WW, and he said "probably HBO Max", so I'll be getting that for the year).  I'm still on the fence with whether I keep Disney+, but I have til Dec 22...I've watched very little of it this year, except my kids have used the National Geo for supplemental science and social studies...so then the parent in me says "maybe one more year"...

 

I don't pay for Netflix (phone does), and I accidentally auto-renewed Amazon Prime (which I probably would have done anyway), so my "pay streaming" thoughts are Sling (for ESPN, Game Show Network, and Food TV) plus 2 extra streams...still deciding those 2 for next year:)...

 

 

I have Hulu with a hbo max add on, amazon prime, I use my ex’s Disney plus account, my mom has sling and I use that, and my sister sometimes subs to Netflix lol.

 

I got rid of Directv a few months ago. So much money saved.

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