WEEKEND THREAD | Weekend actuals (pg. 87 onward) - Dunkirk: 26.6M; The Emoji Movie: 24.5M; Girls Trip: 19.6M; Atomic Blonde: 18.2M; SM Homecoming: 13.2M; War For The POTA: 10.4M; Despicable Me 3: 7.4M; Valerian: 6.3M; Baby Driver: 3.9M; Wonder Woman: 3.3M

[aabattery]

4 minutes ago, Rth Homecoming said:

DK WE could b as low - 15% drop 

 

Dunkirk's UK run is shaping up to be extremely impressive.

[KJsooner]

Really enjoyed atomic blonde. That hallway scene everyone is talking about was incredible. One of the best hand to hand action scenes I've ever seen. Hard hitting and relentless. Theron and Boutella were awesome.

 

 

[redfirebird2008]

1 hour ago, Shawn said:

I can safely say I'll be doing my part tomorrow. Taking 9 others to see IMAX 70mm.

 

Again.

 

 

Awesome. 70mm IMAX and 1.43 Laser IMAX are both a jawdropping experience with Dunkirk. 

[Ms Lady Hawk]

1 hour ago, Barnack said:

Studio get about 53% of the domestic box office (it varies quite, small documentary get almost nothing, independants movies can get 35% but studio release is usually between 50-55%)

 

Studio movie tend to get around 40% in average overseas outside China, Sony rentention rate for is biggest title (like James Bond) looked like this:

Japan	49%
South Korea	47%
Germany	45%
Austria	45%
Australia	44%
UK	44%
Switzerland	44%
Belgium	43%
Spain	43%
Russia	42%
Brazil	41%
Italy	41%
Netherlands	41%
France	39%
Mexico	38%
China	25%

 

For is total annual slate it is a bit lower, but not that much, it looked like this:

Japan	47%
South Korea	47%
Germany	44%
Spain	44%
Belgium	43%
Switzerland	42%
Russia	42%
Austria	42%
Italy	41%
Australia	41%
Brazil	40%
Average	43%
Netherlands	40%
UK	40%
France	39%
Mexico	37%
China	25%

 

 

Has you see China seem to be quite a different case with 25%, but when you look at the profit margin (rental - cost of distributing the movie in the market) on a movie annual slate it look like this:

 

T	Retention rate	Profit margin
Switzerland	42%	29%
Netherlands	40%	28%
Austria	42%	27%
Belgium	43%	26%
UK	40%	23%
Australia	41%	22%
Russia	42%	22%
Germany	44%	22%
China	25%	21%
South Korea	47%	19%
France	39%	19%
Japan	47%	15%
Spain	44%	13%
Mexico	37%	13%
Brazil	40%	13%
Italy	41%	11%

 

Average

40%

23%

 

In term of net return it is just below the average and not that different that the rest (or worst than domestic), what make China a weaker market for most movie is the post theatrical (dvd/tv/etc...) not the box office.

 

1 hour ago, Barnack said:

Studio get about 53% of the domestic box office (it varies quite, small documentary get almost nothing, independants movies can get 35% but studio release is usually between 50-55%)

 

Studio movie tend to get around 40% in average overseas outside China, Sony rentention rate for is biggest title (like James Bond) looked like this:

Japan	49%
South Korea	47%
Germany	45%
Austria	45%
Australia	44%
UK	44%
Switzerland	44%
Belgium	43%
Spain	43%
Russia	42%
Brazil	41%
Italy	41%
Netherlands	41%
France	39%
Mexico	38%
China	25%

 

For is total annual slate it is a bit lower, but not that much, it looked like this:

Japan	47%
South Korea	47%
Germany	44%
Spain	44%
Belgium	43%
Switzerland	42%
Russia	42%
Austria	42%
Italy	41%
Australia	41%
Brazil	40%
Average	43%
Netherlands	40%
UK	40%
France	39%
Mexico	37%
China	25%

 

 

Has you see China seem to be quite a different case with 25%, but when you look at the profit margin (rental - cost of distributing the movie in the market) on a movie annual slate it look like this:

 

T	Retention rate	Profit margin
Switzerland	42%	29%
Netherlands	40%	28%
Austria	42%	27%
Belgium	43%	26%
UK	40%	23%
Australia	41%	22%
Russia	42%	22%
Germany	44%	22%
China	25%	21%
South Korea	47%	19%
France	39%	19%
Japan	47%	15%
Spain	44%	13%
Mexico	37%	13%
Brazil	40%	13%
Italy	41%	11%

 

Average

40%

23%

 

In term of net return it is just below the average and not that different that the rest (or worst than domestic), what make China a weaker market for most movie is the post theatrical (dvd/tv/etc...) not the box office.

Amazing post. Thank you so much for the breakdown. Some of you are so darned knowledgeable on the box office. Impressive! I have a greater understanding and appreciation for the financial aspects now. It would seem very difficult for a film not to make a profit, unless it flips to the extent of WB's King Arthur.

[The Panda]

36 minutes ago, Squadron Leader Tele said:

 

So you got paid to watch it. 

 

No sympathy.  

 

He's also lucky he still has little cousins to take.  The ones I used to take are in high school now and don't care about seeing the animations I want to see anymore.

 

I better get a niece or nephew soon to take or I'm going to have to find myself a wife so I can have a kid who I can take to see my Disney movies. 

[Nova]

Ya'll really thought I was exaggerating when I gave the Emoji Movie a 0/10. No one wanted to listen to Nova because sometimes Nova gets really emotional about things and goes on rants that aren't really warranted....but this one time....those rants about how awful the Emoji Movie was were justified. 

 

And yes I'm still mad about the two hours that I wasted when I could have done anything else  

[The Panda]

5 minutes ago, Nova said:

Ya'll really thought I was exaggerating when I gave the Emoji Movie a 0/10. No one wanted to listen to Nova because sometimes Nova gets really emotional about things and goes on rants that aren't really warranted....but this one time....those rants about how awful the Emoji Movie was were justified. 

 

And yes I'm still mad about the two hours that I wasted when I could have done anything else  

Seeing terrible movies is good for the soul. They let you really appreciate good ones.

 

It's like how sometimes in life you can only learn by failing terribly.

Edited July 30, 2017 by El Panda Machos

[That One Girl]

5 minutes ago, Nova said:

Ya'll really thought I was exaggerating when I gave the Emoji Movie a 0/10. No one wanted to listen to Nova because sometimes Nova gets really emotional about things and goes on rants that aren't really warranted....but this one time....those rants about how awful the Emoji Movie was were justified. 

 

And yes I'm still mad about the two hours that I wasted when I could have done anything else  

 

A 0/10 is way too kind for it  

[Ezen Baklattan]

Even if The Emoji Movie did manage not to be a disaster, it'll be lucky to sell more tickets than Surf's Up did. Animation has been utterly dire this year, aside from Despicable Me 3 building on Illumination's worldwide appeal. Incidentally it should have a similar run to the equally reviled Jack and Jill in 2011. 

 

Atomic Blonde is a tad more disappointing, but I think a lot of the more lukewarm praise compared to things like John Wick definitely limited its potential, IMO, especially with more adult appeal. Competing with Dunkirk was also a big challenge.

 

Speaking of, Dunkirk looks like it'll win next weekend. I'd be shocked if Detroit did better than Selma, and The Dark Tower has looked pretty blah for a while. Definitely could see a mid teens opening; low 20s is the best case scenario at this point. Jesus, who'd have guessed that Baby Driver would be Sony's fifth highest grossing film when 2016 and 17 were taken together?

 

Valerian....might as well let sleeping dogs lie. Will it even outgross Lucy's OW?

[Arlborn]

34 minutes ago, Diana Prince said:

 

Amazing post. Thank you so much for the breakdown. Some of you are so darned knowledgeable on the box office. Impressive! I have a greater understanding and appreciation for the financial aspects now. It would seem very difficult for a film not to make a profit, unless it flops to the extent of WB's King Arthur.

 

Still a shame, that movie was real fun; it tried to be really different from all the other King Arthur adaptations and it had a great third act as well. Such a fun time at the theater.

 

In a similar vein I'm real glad Pirates ended up doing a bit better than we all thought after its OW. Another great time at the movie theater even if it weren't quite as good as King Arthur.

 

Edited July 30, 2017 by Arlborn

[YM!]

12 minutes ago, Spaghetti of 1000 Planets said:

Even if The Emoji Movie did manage not to be a disaster, it'll be lucky to sell more tickets than Surf's Up did. Animation has been utterly dire this year, aside from Despicable Me 3 building on Illumination's worldwide appeal. Incidentally it should have a similar run to the equally reviled Jack and Jill in 2011. 

Considering how big 2016 was for animation, I wasn't surprised for us to have a soft year in animation for 2017, similar to 2010 and 2011, me and @narniadis talked about this earlier in the year.

Edited July 30, 2017 by YourMother

[The Dark Alfred]

Can't believe that some people thought it was a race for the top spot and doubted that Nolan would come up with the goods, decent second weekend drop and all set for sexy August legs to show.

[YM!]

I'm thinking after Emoji's OW and/or The Star's OW, SPA might push some of their 2018 films back. Any thoughts @Jonwo?

[Jonwo]

1 minute ago, YourMother said:

I'm thinking after Emoji's OW and/or The Star's OW, SPA might push some of their 2018 films back. Any thoughts @Jonwo?

I could see Goosebumps moving but that's it really.

[YM!]

Just now, Jonwo said:

I could see Goosebumps moving but that's it really.

True. I wonder if they can pull of 4 movies in 2018, something not even DWA could do.

[MrGlass2]

I was almost hoping for Emoji to take down Dunkirk...

This weekend is boring, bring on The Dark Tower!

[MrGlass2]

3 minutes ago, YourMother said:

I'm thinking after Emoji's OW and/or The Star's OW, SPA might push some of their 2018 films back. Any thoughts @Jonwo?

Isn't Emoji still a success? BOM says it cost $50 million.

Maybe fast-track Emoji 2: The Poop Rises for 2018?

[redfirebird2008]

2 minutes ago, MrGlass2 said:

 

This weekend is boring, bring on The Dark Tower!

I think next weekend will be even more boring. 

[YM!]

Just now, MrGlass2 said:

Isn't Emoji still a success? BOM says it cost $50 million.

Maybe fast-track Emoji 2: The Poop Rises for 2018?

It'll break even. TLV did $195M WW which seems likely for where it'll head (give or take $20M) and SPA was disappointed with the results. However a sequel may be out of the cards.

[Shawn Robbins]

1 hour ago, redfirebird2008 said:

 

Awesome. 70mm IMAX and 1.43 Laser IMAX are both a jawdropping experience with Dunkirk. 

I haven't even checked to see where the nearest laser IMAX is to me. I've been very spoiled having 70mm options within driving distance the last few years.