STEPHEN KING'S IT WEEKEND THREAD | 117.15 Mill!....NO SPOILERS..NOT EVEN IN TAGS!

[Boxofficerules]

But I thought R rated horror films didn't make money.

[baumer]

The hype is real, the word of mouth is quite good and this is going to have a monster opening weekend. Looks like 75 or 80 million is definitely on the table.

[WrathOfHan]

Using preview to OD multis from other horror films:

 

Split: 98.6M (7.3x)

Insidious 3: 88.6M (6.56x) 

Get Out: 81M (6x)

Alien Covenant: 51.7M (3.83x)

ICAN: 48.2M (3.57x)

Annabelle Creation: 46M (3.4x)

Paranormal Activity 4: 45.4M (3.36x) (9 PM)

Paranormal Activity 3: 44.4M (3.29x) (Midnight)

Paranormal Activity 2: 43.1M (3.19x) (Midnight)

[Nova]

$100M or bust! 

[FantasticBeasts]

Come on gues with $13.5m on previews only $70m?

That's not even x6 it's previews. That's some ridiculous frontloadness.

Edited September 8, 2017 by FantasticBeasts

[Mojoguy]

13.5M?!

We're Gonna Need a Bigger Boat!

[Zakiyyah6]

I think it's going to be more to frontloaded for it to but I would love if this hit 100mil.

[AJG]

I told you this was gonna make $105m. I gave you time to prepare. Nobody believed me. 

[baumer]

Just did some recalculating and yes 90 million seems like it should happen. I don't think 100 is feasible because of the hurricane and because drops are going to be around 45 or 50 per cent on Sunday.

[filmlover]

Horror is currently on a hot streak (Don't Breathe, Split, Get Out, Annabelle: Creation, IT). Helps that these are movies that actually had effort put into them and not another one of those handheld found footage messes that took over the genre for a while until that gimmick had officially run its course.

[raegr]

12 minutes ago, Cochofles said:

What do y'all think this means for the weekend? 

IT'S HAMMER TIME!

[Mojoguy]

The Dark Tower did just $19m OW just to compare

DT was such a failure. lmao

[Zakiyyah6]

I just hope to hear SOME people stop comparing the film to Annabelle Creation because there's no freaking comparison. I think it'll do 80-100 million. 

[K1stpierre]

Excellent preview number.

[picores]

Now i cant see how this misses 100m OW....

[MCKillswitch123]

Yup, this is absolutely September's American Sniper, and it could actually go beyond that too. It could.... float above AS.

[raegr]

So is Thor gonna be 15M and JL 26M?

[WrathOfHan]

I'll go with:

 

13.5M Previews

31.5M True Friday (45M Full Day)

28.3M Saturday (-10% from True Friday and -37% from the full day)

15M Sunday (-47%)

88.3M Weekend

 

[XO21]

$100m seems too good to be true...however like Beauty and the Beast, IT will play better than typical horror movies, imo

Edited September 8, 2017 by XO21

[DAR]

7 minutes ago, Boxofficerules said:

But I thought R rated horror films didn't make money.

Who's ever said this?