turkey Turkey Box Office Thread

[aabattery]

We apparently did not have a Turkish BO thread, so here it is.

 

As per request from @gfb

 

[Placeholder for any charts or what-not that someone might want in the first post later on]

[gfb]

Well, since it's a small market I'll only try to add updates weekly or wait and update bi-weekly for quiet weeks for the thread not to keep popping up between bigger and more important markets' threads. But even then it might bother people, if that's the case I'll stop updating the thread. I don't really expect much interest and won't do this because if there's interest. But I'm new to box office as an interest of mine (like only a little over 1/2 a year) and want to learn more things about Turkey BO myself. I'll be usually updating on Fridays when the weekly numbers will drop. But wanted to write this post now because it could be bothersome for this thread to pop up again tomorrow amidst all the bigger market threads updating info during AIW's opening weekend. Anyway, some information:

 

20-22 April 2018 Weekend Ranked by Admissions  (Foreign releases are bolded & TL = local currency)

 

                                 Screens  Week     W/end Gross            WE Adm           Total Gross            Total Adm  

1	Cici Babam	407	1	1.284.315 TL		101.514	1.327.354TL		105.220
2	Maşa ile Koca Ayı 2	350	1	1.306.568 TL		101.436	1.306.538TL		101.436
3	Ailecek Şaşkınız	281	8	623.007 TL		95.588	42.250.850TL		3.649.384
4	Rampage	300	2	1.014.875TL /249.355$		68.939	3.158.810TL/774.490$		219.037
5	Bizim Köyün Şarkısı	333	4	646.043 TL		53.051	7.075.905TL		617.242
6	Oflu Hoca Trakya'da	301	2	501.500 TL		41.226	1.767.766TL		148.809
7	A Quiet Place	196	2	548.078TL/134.662$		38.709	1.725.514TL/423.314$		127.674
8	Can Feda	290	3	263.986 TL		21.746	3.209.571TL		271.685
9	A Wrinkle in Time	141	1	194.278 TL/47.662$		13.258	194.278TL/47.662$		13.258
10	Black Panther	51	9	81.235 TL/19.959$		11.424	10.553.562TL/2.589.069$		703.323

 

One of the main reasons Turkey BO is a small market for Hollywood releases is exemplified above. Although this weekend is somewhat under standards for Hollywood releases, it's still not a completely unusual weekend to see. Local movies are more competitive with Hollywood releases than most markets. Although, Hollywood releases usually have higher avg ticker prices due to 3D/Imax/4DX type of screens they got while vast majority of the local movies are shown only in standard 2D. As you can see from the chart above, Black Panther had %19 of total admissions of "Ailecek Şaşkınız" but had %25 of its gross. Same story with Rampage, which is comfortably 3rd highest grossing movie of 20-22 April weekend but also 4th in admissions with some distance.

 

Rampage dropped %29.1 from its OW in local currency, A Quiet Place dropped %23.8 from its OW, Black Panther increased %967 (it had a reexpansion -48 theaters added- due to AIW). Weaker weekend than usual for Hollywood releases, calm before the AIW storm in general for Turkey BO. This is the type of a week that I wouldn't be updating and wait to post its numbers next week instead.

 

Again, don't want the thread to be bothersome so I'll simply edit this post tomorrow to add the entire 20-26 April week numbers:

 

20-26 April 2018 Week Ranked by Admissions (Foreign releases are bolded & TL = local currency)

 

#	Movie	Screens	Week	Weekly Gross	Weekly Adm	Total Gross	Total Adm
1	Maşa ile Koca Ayı 2	351	1	2.518.227 TL	206.543	2.518.227 TL	206.543
2	Cici Babam	408	1	2.222.472 TL	185.246	2.265.510 TL	188.952
3	Ailecek Şaşkınız	281	8	1.117.546 TL	171.742	42.745.389 TL	3.275.538
4	Bizim Köyün Şarkısı	333	4	1.390.719 TL	122.838	7.820.581 TL	687.029
5	Rampage	300	2	1.711.333 TL / 421.510$	121.999	3.855.268 TL / 946.645$	272.097
6	Oflu Hoca Trakya'da	283	2	828.999 TL	71.018	2.09.265 TL	178.601
7	A Quiet Place	196	2	948.367 TL / 233.587$	70.871	2.125.803 TL / 522.239$	159.836
8	Can Feda	291	3	435.484 TL	37.753	3.381.069 TL	287.692
9	A Wrinkle in Time	141	1	333.534 TL / 82.151$	24.093	333.534 TL / 82.151$	24.093
10	Black Panther	51	9	160.628 TL / 39.563$	22.613	10.632.955 TL / 2.608.673$	714.512

 

By local currency, Rampage dropped %18.8 from last week and is comfortably #3 in 20-26 April week behind two new releases despite being #5 by admissions. A Quiet Place dropped %15.7 from last week and is #6 in weekly gross. Black Panther had excellent weekdays and increased %1141 from last week due to its re-expansion.

 

Top 40 Foreign Releases of All Time by Admissions (Since 1989)

 

# Movie Gross Opening Date   Weeks    Admissions 1 Furious 7 32.132.000TL / 12.411.481$   03.04.2015 14 2.961.089 2 Titanic 2.566.439TL / 10.423.522$   20.02.1998 181 2.844.022 3 Fate of the Furious 31.761.048TL / 8.965.295$   13.04.2017 16 2.656.286 4 Avatar 26.636.520TL / 17.564.479$   18.12.2009 49 2.482.991 5 Ice Age: Continental Drift 18.551.768TL / 10.292.451$   29.06.2012 66 1.883.004 6 LOTR: Fellowship of the Ring 5.902.157TL / 4.157.457$   21.12.2001 46 1.759.705 7 Troy 10.000.954TL / 6.779.897$   14.05.2004 28 1.692.458 8 Hobbit: Battle of the Five Armies 20.116.916TL / 8.215.278$   17.12.2014 12 1.647.727 9 PotC: Dead Men Tell No Tales 19.814.542TL / 5.752.585$   26.05.2017 17 1.529.857 10 2012 13.268.130TL / 8.751.289$   13.11.2009 25 1.497.017 11 Matrix Reloaded 7.738.646TL / 5.253.049$   16.05.2003 21 1.470.316 12 Batman v Superman: Dawn of Justice 19.433.719TL / 5.430.850$   25.03.2016 16 1.462.002 13 LOTR: The Two Towers 6.520.783TL / 3.638.947$   20.12.2002 42 1.459.205 14 Ice Age: Dawn of the Dinosaurs 11.448.378TL / 7.650.309$   01.07.2009 79 1.434.381 15 The Sixth Sense 2.575.088TL / 4.583.656$est   04.02.2000 38 1.428.659 16 Twilight Saga: Breaking Dawn Part 2 13.101.985TL / 7.442.242$   16.11.2012 17 1.417.752 17 Twilight Saga: Breaking Dawn Part 1 12.209.107TL / 6.964.798$   18.11.2011 15 1.379.487 18 The Matrix 2.108.063TL / 4.684.584$est   03.09.1999 54 1.354.812 19 Moana 16.632.809TL / 4.690.880$   20.01.2017 18 1.337.112 20 Ice Age: Collision Course 14.677.260TL / 4.177.779$   15.07.2016 28 1.308.776 21 Avengers: Age of Ultron 15.618.775TL / 5.864.977$   01.05.2015 12 1.284.848 22 The Water Diviner 14.312.349TL / 5.781.253$   26.12.2014 20 1.278.278 23 LOTR: The Return of the King 7.489.417TL / 5.110.660$   19.12.2003 37 1.252.640 24 Twilight Saga: New Moon 10.817.434TL / 6.838.982$   20.11.2009 31 1.243.754 25 Frozen 13.272.160TL / 4.732.212$ 17.01.2014 35 1.220.468 26  Hobbit: The Desolation of Smaug 14.572.407TL / 6.917.573$ 13.12.2013     15   1.210.249

 

 27          Fast and Furious 6               11.225.845TL /         24.05.2013    15        1.180.105

                                                          5.975.431$ 

 

 28        Noah                                      13.663.068TL /         13.12.2013    12        1.178.671

                                                          6.456.662$ 

 

 29       Harry Potter and the            3.896.476TL /           01.02.2002    30        1.173.068

             Sorcerer Stone                      2.997.289$est

 

 30       PotC: On Stranger Tides      13.135.550TL /          19.05.2011    29        1.171.979

                                                          7.100.793$ 

 

 31         Captain America: Civil War  14.760.714TL /          06.05.2016    8         1.165.583

                                                           5.051.436$

 

 32        The Smurfs                                11.540.653TL /          05.08.2011    37        1.149.843

                                                           6.442.751$

 

 33       Star Wars: The Force            17.170.964TL /          17.12.2015     10       1.149.329

             Awakens                                 5.820.667$ 

 

 34        Mechanic: Resurrection        12.372.555 TL /         26.08.2016     12       1.123.237

                                                           3.673.194$

 

 35      Deadpool                               14.202.075TL /          12.02.2016     11       1.122.044

                                                            4.985.998$

 

 36      The Smurfs 2                            11.528.616TL /         01.08.2013     32       1.120.016

                                                             5.885.941$

 

 37      The Mummy (1999)                 1.412.686TL /           18.06.1999     61       1.113.193

                                                             3.225.160$

 

 38      Harry Potter and the               4.726.583TL /            29.11.2002     31      1.111.378

           Chamber of Secrets                 2.952.259$

 

 39       Braveheart                                281.103TL /               22.09.1995    189     1.111.249

                                                          4.820.238$  

 

 40      Inception                                   11.041.118TL /          30.07.2010    23      1.103.147

                                                           6.992.235$

 

 

Finally, to give an idea of how local movies are more competitive than a lot of the other intl markets, the number one movie by admissions on this list, Furious 7 is 24th all time in all movies by admissions. 23 local movies are ahead of it. Titanic is at 27, Fate of the Furious is at 31, Avatar is at 36, Ice Age: Continental Drift is at 60. So there are only 4 Hollywood releases at top 50 all time (well, since 1989) by admissions. Even their rankings might be a little better by local currency/USD. Except Titanic. However, cinemas were hugely popular in 70s and early 80s before TV cut its popularity significantly, so if there were pre-1989 numbers, those Hollywood releases would have been lower ranked. 

 

Edited April 28, 2018 by gfb

[ZeeSoh]

Thanks @gfb for getting this thread started. It's always nice to get numbers and read about new markets.

 

Also feel free to update the thread as often as you want. Trust me it wont bother anyone, in fact most people will welcome it. And we have threads for countries with similar or even smaller box office numbers and no is bothered by them being updated. So dont worry and keep posting

[ZeeSoh]

Btw I am surprised to see super hero movies are not that big in Turkey from your list above. AoU is the highest MCU movie and its not even top 20. So what do you expect for IW? where do you think it might end up on that list? Any chance for a top 10?

[gfb]

10 hours ago, ZeeSoh said:

Btw I am surprised to see super hero movies are not that big in Turkey from your list above. AoU is the highest MCU movie and its not even top 20. So what do you expect for IW? where do you think it might end up on that list? Any chance for a top 10?

Part of it is Disney's lack of a strong presence/marketing in Turkey. MCU isn't being marketed like DCEU, F&F, Tolkien stuff here. Not even close really. WB has a much stronger presence for example. BvS arguably was the most marketed (whatever that means) movie this century here, including all the local movies. Disney's lack of a strong presence affects screen counts as well. For instance:

 

BvS OW screen count: 616 and it increased to 636 2nd weekend

Ultron OW screen count: 501 and 480 in 2nd weekend

BvS OW PSA: 11.590 TL

Ultron OW PSA: 11.895 TL

 

BvS has some disadvantage at PTA due to having probably smaller theaters added with the +105 screen difference in OW, but I don't think it's crazy to suggest AoU would have a very close OW if not better despite having 1/10 of the marketing campain BvS had, had their screen counts would have been the same. 

 

Similar stuff with Justice League and Black Panther:

 

JL OW screen count: 520

BP OW screen count: 371

JL OW PSA: 7.569 TL

BP OW PSA: 9.866 TL

 

BP is at 703.323 admissions & 10.553.562 TL gross, JL finished at 730.815 admissions & 10.715.292 TL gross. BP honestly might have an outside shot at passing JL at this point. 

 

Regardless, SH movies aren't that big but also interestingly they have a high floor. For the last few years at least, all of them seem to have had good box office runs. Except X-Men Apocalypse. 

 

As for AIW, hype is real. Presales are definitely insane. Insane in the sense that, presales aren't super common in Turkey BO, it's heavily walk-up driven. Yet this had packed showings weeks earlier before release as if it's a country where pre-sales are widespread. Global hype and presales increase for the franchise in general seem to spread here too. I'll be interested in its screen count. 

 

The thing against AIW is the historically terrible exchange rate. If AIW finishes with the exactly same local currency gross as Ultron, it would have 3.846.988 USD with today's exchange rate. Ultron earned 5.864.977 USD with that local currency. For AIW to earn exactly as much as AoU in USD, it needs to get to 23.811.806 TL. Ultron got to 15.618.775 in local currency. That's a huge disadvantage for AIW. It'll have some benefit from 3 years of inflation but terrible ER far exceeds that inflation advantage. I'd be shocked if AIW doesn't beat Ultron in admissions. But actual USD gross is another topic. 23.8m TL would mean the 4th highest grossing unadjusted Hollywood release only behind F7, F8, Avatar as evident by the list above. But it wouldn't come close to top 10 in USD with that gross. That's how bad ER is right now. 23.8m isn't completely out of picture with its presales but it needs to have unprecedented legs or about the same amount of walk-up during its OW despite much, much stronger presales than any other MCU movie. Both situations are possible btw. I would be surprised at this point if it doesn't get to at worst top 10 Hollywood movies by admissions. Social media buzz + presales look very promising. We don't have presale reports because how much walk-up driven the BO is. 

 

edit: Tried to post the images of how sold its showings are but that didn't work. But looking at them again, I wonder how is this thing won't be the biggest Hollywood movie ever, and at the same time with how terrible exchange rate is, some possible frontloadedness (although presales are spread out throughout the week FWIW), MCU not being dominant against other franchises, etc. I wonder how much it can overcome these disadvantages. I won't be surprised if it's the highest grossing (in Turkish Lira) Hollywood movie ever with those presales and I won't be surprised if it gets stuck well below Ultron with how terrible ER is.

Edited April 26, 2018 by gfb

[Tower]

It's always great to see another market get updated, so thanks @gfb, and post as much as you want it's not a problem.