AVENGERS ENDGAME | 1939.4 M overseas ● 2797.8 M worldwide

[AlexMA]

I think Disney are in a wait and observe mode right now, and depending on how much the film makes OS in the next 2-3 weeks they'll know how much more they'll need to push the movie domestically. Because let's be real, logistically it's a lot easier to make a push in North America than worldwide.

 

If the difference they need to make up for is 3 million or so, well that won't be hard to do over August and September, slow and steady, a couple hundred thousand here, a couple there. If it's $5+ million that could be tricky but nothing they can't handle. But no, unless it completely blows up in the markets that will have it this weekend and Disney are holding some kind of rabbit in their hat, it's not going to happen this month and chances are it won't happen next month either. But it could in September or even October (again depending how much ground they need to cover). And that's fine just as long as they do it before November, when Endgame will most likely be available on Disney+. And while the movie won't need it, that's absolutely something Disney would love to advertise on their brand new streaming platform.

 

And as far as Avatar getting it back before the sequel (so they can advertise that as the sequel to the highest grossing movie of all time, bla-bla), that's basically one weekend in China, even something limited, say December 2020, a year before the new one. They're not going to re-release it in the States or Europe because frankly they don't need to, but China will absolutely eat that up instantly.

 

So that way everyone can be happy and we can all hold hands and sing kumbaya, the end!

[terrestrial]

1 hour ago, AlexMA said:

that's basically one weekend in China, even something limited, say December 2020, a year before the new one. They're not going to re-release it in the States or Europe because frankly they don't need to, but China will absolutely eat that up instantly.

They have no say what can be released in Chine when or not.

 

As there is a quota for how many fireign movies is allowed per  year (exoemptions are possible), I doubt they waste a counter for a weekend.

 

Some  background thats missing some other versions, like co-produced or indie movies but still might give some introducing insight:

 

Quote

Spoiler

mport Quota

Since 1994, the government has allowed foreign films to show in Chinese cinemas as fenzhang pian (分 账片), or on a revenue sharing basis. These are films distributed almost exclusively by Hollywood’s Big Six studios (Walt Disney, Warner Bros, Paramount, Fox, Sony, and Universal).

Films selected to show in China and share the local earnings in this model are commonly known as import quota films, because the government limits the number of foreign films that can come into the country in a given year. Originally, from 1994-2002, the quota was ten films per year; in 2002, as China prepared to enter the World Trade Organization, the quota was increased to 20 films per year, and in 2012, it rose again to 34 films annually, 14 of which were to be screened in 3D or IMAX formats.

Per the original mandate governing the import quota, films selected would “basically reflect the finest global cultural achievements and represent the latest artistic and technological accomplishments in contemporary world cinema.” Luckily for the makers of popcorn movies, however, these criteria are less strictly enforced than the quota limit itself. And even that number appears to have some flexibility, because in 2016, a record 39 films were allowed into the China as revenue sharing films.

According to the most recent agreement signed by the MPAA and China Film Group in late 2015, rights holders of revenue sharing imports receive 25% of the net box office revenue without any additional withholding for taxes or marketing expenses. The two sides are scheduled to enter new negotiations later this year, and Hollywood will be pushing for even further increases to the import quota, as well as a higher percentage of the box office

Flat fee/Buy-out

The second means for the importation of films into China is the so-called maiduan pian (买断片) or pi pian (批 片) model, otherwise known as flat fee or buy-out films. For films not chosen as imports, Chinese distribution companies can negotiate a fixed price with the film’s producer for local rights, after the payment of which the Chinese distributor gets to keep all Chinese revenue. The buy-out price is rarely that high—the record is believed to be the $7 million paid by Leomus Pictures for Resident Evil: The Final Chapter—but of course it’s better than nothing. SAPPRFT is said to maintain a floating, unofficial release quota for buy-out films, so that these too, are limited in number: in 2016, a record fifty-one films were shown in China this way, up from thirty-three in 2014, and twenty-eight in 2015.

Compared with revenue-sharing films, which typically skew towards megabudget Hollywood blockbusters, recent buy-out titles have included films from other foreign markets such as Russia (I Am Dragon), South Korea (Assassination), Japan (Your Name), France (The Little Prince), and India (PK), as well as Academy Award winners (The Revenant, Hacksaw Ridge) that wouldn’t ordinarily qualify as quota imports.

Recent reports in The Hollywood Reporter and Deadline.com that Wanda had “taken an equity stake” in The Weinstein Company’s awards contender, Lion for distribution in China seemed to fundamentally misunderstand the nature of this model.  The payment from Wanda simply represents the buy-out cost for the film’s Chinese rights.

Flat fee/Revenue Share Hybrid

In recent weeks, a new scheme has emerged, a hybrid buy-out/revenue share model in which the local Chinese company acquires distribution rights, but essentially acts as a conduit for the state-backed China Film Group. Here, in a system that more closely resembles a traditional foreign sales model, the original rights holder is entitled to share box office revenue with China Film Group above and beyond the initial advance, with the local distributor taking a cut as the “distribution agent.” Resident Evil: The Final Chapter, which grossed $92 million on its opening weekend and was allowed to share in Chinese revenue once it passed the RMB 500 million mark, was the first major success to employ this model. Likely, many other films will be following suit.

 

http://chinafilminsider.com/foreign-films-in-china-how-does-it-work/

[Doctor Stark]

$505k domestic Tuesday! Endgame actually increased unlike last week. A sweet 13.7% fall from last Tuesday. Oddly great hold. Though the fact that Tuesday decreased and Wednesday increased last week makes this hold not quite as crazy as it sounds. That is unless Wednesday increases as well. Still a very great number though. 

Edited July 10, 2019 by Doctor Stark

[Doctor Stark]

Deleted.

Edited July 10, 2019 by Doctor Stark

[ZattMurdock]

Updated my countdown:

 

 

[nguyenkhoi282]

Still following my model closely. 1.6-1.7M for this weekdays, 2.1-2.2M weekend. 851.6-851.7M by Sunday.

Edited July 10, 2019 by nguyenkhoi282

[PKMLover]

@Zatt Hawkguy Murdock Endgame total admission in Brazil so far is 19.6M, right? It will be wonderful if it can cross 20M there. 

[Jiffy]

This whole idea of "backlogging" the OS gross is so weird and shady lol.

Report the numbers you have. 

[nguyenkhoi282]

15 minutes ago, Jiffy said:

This whole idea of "backlogging" the OS gross is so weird and shady lol.

Report the numbers you have. 

So was last weekend number

Edited July 11, 2019 by nguyenkhoi282

[Jiffy]

4 minutes ago, nguyenkhoi282 said:

So was last weekend number

Yeah... I don't understand the rationale of artificially suppressing numbers in a way that would yield a more suspicious pattern. It's not like they're going toe-to-toe with FOX in some on-going battle of wits that requires subterfuge to deliver a final KO.

 

It will pass it when it passes it, so why bother holding back on reporting the real total gross... unless there are limitations/delays on their access to the data at this point.

[VanillaSkies]

1 hour ago, Jiffy said:

Yeah... I don't understand the rationale of artificially suppressing numbers in a way that would yield a more suspicious pattern. It's not like they're going toe-to-toe with FOX in some on-going battle of wits that requires subterfuge to deliver a final KO.

 

It will pass it when it passes it, so why bother holding back on reporting the real total gross... unless there are limitations/delays on their access to the data at this point.

Is there hard evidence that they are doing this, or is it just theory?

[Jiffy]

3 minutes ago, VanillaSkies said:

Is there hard evidence that they are doing this, or is it just theory?

I haven't seen any, I've just seen posts positing that idea.

I'm just not sure what the studio's motivation would be in that scenario. 

[Juby]

Re-release confirmed in Poland (July 12-18th).

[Hemo memo]

No rerelease in UAE yet and probably won’t be. What a shame.

[Alexandros]

So Endgame's numbers are good this week, right? It seems like a small drop from last week. 

[charlie Jatinder]

7 hours ago, Hemo memo said:

No rerelease in UAE yet and probably won’t be. What a shame.

It's doing ok in its late legs anyways. Last weekend of $12k which is very good this late in run for a market whose highest grosser is $13mn and is frontloaded.

[PKMLover]

5 minutes ago, Charlie Jatinder said:

It's doing ok in its late legs anyways. Last weekend of $12k which is very good this late in run for a market whose highest grosser is $13mn and is frontloaded.

What is the highest grossing movie in UAE?

[charlie Jatinder]

Just now, PKMLover said:

What is the highest grossing movie in UAE?

[justvision]

6 minutes ago, Charlie Jatinder said:

Man of Steel? 😛

[ZattMurdock]

Disney needs Avengers: Endgame to take the record more than ever now. Those The Lion King reviews... ouch.