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Box Office Hit

M3GAN | Universal | January 6, 2023 | Profit of $78.8M

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https://deadline.com/2023/04/most-profitable-movies-2022-highest-return-1235324425/

 

Quote

Although M3GAN opened during the first weekend of this year — historically a vibrant launchpad for horror movies — the PG-13 film makes into the 2022 roundup on a technicality as it launched in Mexico, Belgium and France in late December. Atomic Monster boss James Wan, who has developed a reputation for killer doll films (re: Annabelle), was looking to create a Chucky for a new generation of girls. The pic was shot cheap in Auckland, NZ, for $12 million off a 40% country tax rebate, after Covid pushed the production out of its original Montreal location. However, the whole conceit of a high-tech doll who goes to gruesome lengths to protect her girl owner was manna from heaven for Universal’s marketing department, which spiked massive interest in the film on TikTok thanks to M3GAN’s creepy dance. In addition, there was a troupe of M3GAN dancers who took over late-night TV, the pic’s world premiere and national landmarks like the Empire State Building. In a post-Christmas marketplace that had already seen Avatar: The Way of Water one too many times, M3GAN seduced, and she did it with a net profit of $78.8M.

 

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