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sfran43

Wednesday numbers: MI6 $6.33M

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2 hours ago, fastclock said:

So, for a 10M budget movie like TTGM, how much would be the P+A cost?

The range for a 10m budget movie P+A can vary a lot (Get Out had a giant P+A budget with a 4-5m or something type of budget, low budget movie can have close to blockbuster type P+A cost in the USA, not having product placement to help), but that one with a pre-establish fan-base with pre-awareness aiming only at said  fabanse could be on the lower range of it.

 

But it is still a studio release and getting over 3,000 theater, who knows what kind of targeted online push it got and how much those cost.

 

Very fanbanse driven / low budget production example of P+A cost, actual prints for them can be close to $0 now, but you often have some fee to pay for theater chain to transfer to digital conversion still.

 

If we look at something like

 

One Direction: This is Us

 

The 40m or so guess would make sense:

 

DIRECT PRODUCTION COSTS (13,220)

 

Theatrical release cost of 37m

DTH MARKETING (18,070)

DTH PRINTS (COS) (3,025)

DTH WPF, DUES, OTHER (COS) (2,020)

ITH MARKETING (9,000)

ITH PRINTS (COS) (3,500)

ITH WPF, FREIGHT, OTHER (COS) (1,500)

 

Home:

DHE MARKETING (3,225)

IHE MARKETING (4,508)

TV MARKETING (200)

 

Totals marketing cost of 35m.

 

 

 

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