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Wednesday Numbers: Crazy Rich Asians 5M

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https://deadline.com/2018/08/crazy-rich-asians-wednesday-opening-box-office-1202446094/

 

Warner Bros.’ fantastic week at the box office continued today with the Wednesday opening of Crazy Rich Asians. Early midday estimates show a $6M+ start which would put the watershed film on a course for a $28M-$29M five-day, and around $19M for Friday-Sunday.

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In a recent survey to Atom users, 65% of the respondents are planning to see the flick on the big screen despite the fact that only 8% of intended moviegoers read the book by Kevin Kwan. In an Atom poll, moviegoers said that they plan on seeing the movie with their significant other (38%) or friends (32%), while 12% plan to see the movie solo.

Yay me for being a 12%er

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If this follows We're the Millers:

 

6M Wednesday

4.2M Thursday (-30.5%)

7.5M Friday (+81%)

9.1M Saturday (+21%)

6.7M Sunday (-26%)

 

23.3M 3-Day, 33.5M 5-Day

 

5-year gap doesn't make it a perfect comparison, but this does seem like a good ballpark.

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2 minutes ago, a2k said:

rough guess,

6

3 // summer still on inflating od, wed might have had tue previews, based on book so inbuilt audience

5

7

5

= 26 5-day / 17 3-day

No way is this that frontloaded (especially when there was a sneak last week). Also, summer weekdays started dwindling this week.

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1 minute ago, filmlover said:

No way is this that frontloaded (especially when there was a sneak last week). Also, summer weekdays started dwindling this week.

I don’t see it dropping less than 35% today, and given it’s based on a book, 45% isn’t insane either. The Friday increase will probably be a bit better tho

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