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Tuesday May 7 - AEG12.518 LS1.38 Intruder1.33 Ugly708.8k BT560k LaLorona458k CM394 Shazam!294k Little193 Code Geass173

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So, here's a few explanations for "small bump" Tuesday.

 

1. Endgame is a seniors movie:).  Senior discount day is Monday, so it's not bumping as much into Tuesday b/c it's Monday is slightly high for what it would normally be.

2. Math and runtime.  Versus a normal 2 hour movie, Endgame probably only has 1 evening seating that is a big draw during the week.  So, when 2 seatings, 7 and 9:30pm are dead Monday for a typical movie, but then both are full Tuesday, you get double lift.  But with Endgame, 7 and 10:30pm, you are only gonna sell the 1 seating well, so it gets a less high lift.  Now, you'd hope Wednesday would not quite drop as big as others to counteract that...

3. It's inevitable.  The movie really doesn't have too many more folks to reach, so we're just gonna see shorter legs...and shorter legs means lower-than-wanted weekdays:).

 

Spin the wheel, take your pick, or blame all 3:)...

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2 minutes ago, Avatree said:

I highly doubt anyone with a family or a busy job would watch any film 6 times regardless of length.

Depends if the whole family has AMC A-list...then it could become a fun Sunday thing...you have 3 tickets to blow per week anyway:)...

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49 minutes ago, baumer said:

I guess the way to look at it is when the movie opens up a hundred million more then the last record holder did it's going to fade a little bit quicker. Nothing wrong with that just the way it is

Agreed, seems to be an inherent inertia to get back to 'normal' post-massive-OW numbers.

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9 minutes ago, JB33 said:

I love all these old BOT stories. As someone who has only been here since Rogue One's' opening weekend, they're awesome! Wish I was around way earlier.

We can trade fun stories about Endgame in 2035 :)

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6 minutes ago, Avatree said:

I highly doubt anyone with a family or a busy job would watch any film 6 times regardless of length.

not correct according to some posts and social media reaction I read.

Depends also on the age of the children, if all are the approbate age an fully into it, it happens, that one parent or both drives them rather often and either sit in with them or use the time for e.g. a fitness thing or....

I know I did so for my nephews then, and later for my son as he still was a teen (who now as an adult accompanies me instead, if he has time and interest)

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long chart by BOM, spoiler tags for the ones no interested, less scrolling

 

Spoiler

Tuesday, May 7, 2019
 

<<Prev Day <Wk <Mo <Yr
     
>Yr >Mo >Wk >>Next Day
TD YD Title (Click to View) Studio Daily Gross % +/- YD / LW Theaters / Avg Gross To-Date Day
1 1 Avengers: Endgame BV $12,518,963 +17% -62% 4,662 $2,685 $644,506,419 12
2 2 Long Shot LG/S $1,383,202 +68% - 3,230 $428 $11,944,609 5
3 3 The Intruder (2019) SGem $1,331,892 +66% - 2,222 $599 $12,987,700 5
4 4 Uglydolls STX $708,798 +95% - 3,652 $194 $9,674,902 5
5 6 Breakthrough Fox $560,523 +97% -46% 2,884 $194 $34,028,766 21
6 5 The Curse of La Llorona WB (NL) $458,535 +42% -53% 2,540 $181 $49,083,339 19
7 7 Captain Marvel BV $394,134 +39% -53% 2,243 $176 $421,451,815 61
8 8 Shazam! WB (NL) $294,392 +51% -47% 2,521 $117 $135,738,235 33
9 9 Little Uni. $193,210 +66% -59% 1,359 $142 $38,839,780 26
10 - Code Geass: Lelouch of the Resurrection FUN $173,289 +12,234% - 488 $355 $364,204 3
11 10 Dumbo (2019) BV $156,438 +51% -57% 1,668 $94 $110,048,077 40
12 11 El Chicano Briarcliff $107,446 +57% - 605 $178 $876,296 5
- 12 Us Uni. $71,640 +17% -56% 599 $120 $174,052,560 47
- - Pet Sematary (2019) Par. $66,723 +28% -63% 655 $102 $53,878,869 33
- - Penguins (Disneynature) BV $58,262 +39% -65% 1,052 $55 $6,809,931 21
- - Missing Link UAR $31,802 +6% -67% 707 $45 $16,215,317 26
- - The Mustang Focus $22,515 +47% -42% 229 $98 $4,870,865 54
- - After (2019) Aviron $20,013 +108% -67% 227 $88 $11,994,865 26
- - How to Train Your Dragon: The Hidden World Uni. $16,500 +19% -22% 245 $67 $159,968,865 75
- - Unplanned PFR $16,160 +58% -50% 134 $121 $17,944,900 40
- - Kalank FIP $12,895 +104% -76% 85 $152 $2,718,514 21
- - Hellboy (2019) LG/S $11,311 +18% -82% 179 $63 $21,816,995 26
- - Hotel Mumbai BST $10,963 +59% -61% 94 $117 $9,471,622 47
- - Wonder Park Par. $9,362 +10% -46% 195 $48 $45,200,562 54
- - The Best of Enemies STX $8,711 +50% -61% 134 $65 $10,142,851 33
- - Tyler Perry's A Madea Family Funeral LGF $6,641 +10% +37% 98 $68 $73,167,992 68
- - Five Feet Apart LGF $6,225 +47% -63% 153 $41 $45,534,979 54
- - Isn't It Romantic WB (NL) $3,492 +35% -22% 80 $44 $48,785,461 84
- - The LEGO Movie 2: The Second Part WB $3,385 +28% -41% 152 $22 $105,800,251 89
- - Alita: Battle Angel Fox $2,770 +29% -40% 61 $45 $85,705,560 83
- - Fighting with My Family MGM $2,189 +33% -30% 45 $49 $22,940,032 83
- - They Shall Not Grow Old WB $1,255 +205% +46% 16 $78 $17,955,567 142
- - Ash is Purest White Cohen $1,091 +60% +10% 8 $136 $404,486 54
- - Arctic BST $921 +80% -56% 19 $48 $2,409,146 96
- - Faith, Hope & Love AAE $772 +327% -9% 2 $386 $196,817 54
- - Fast Color LGF $654 -14% +11% 7 $93 $69,786 19
- - Mia and the White Lion Ledafilms $525 +150% -44% 5 $105 $396,755 26
- - Quartet (2019 re-release) Cohen $375 -64% - 1 $375 $6,568 5
- - Frank and Ava Hann. $365 -11% +96% 2 $183 $9,045 96

 

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46 minutes ago, BiffMan said:

Agreed, seems to be an inherent inertia to get back to 'normal' post-massive-OW numbers.

One advantage of huge OWs is that the studio takes a bigger percentage of the box office than it gets from subsequent weeks.

 

So for the same overall BO take, the studio would make more money from a big opening and short legs.

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2 hours ago, Avatree said:

right, so you just confirmed the runtime did not have an impact. everyone interested is still gonna buy a ticket anyway,  just will choose the time which is convenient for them. So the gross will be exactly the same whether it sells the tickets on Wednesday night or Saturday night.

Perhaps I misunderstood the purpose of your post.  I thought you were responding to the discussion of the drop from Monday to Tuesday, and the overall impact of the runtime on weekdays specifically.  If I lost track of the conversation and you were speaking about overall Box Office and not the specific conversation about weeknights, my apologies.

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1 hour ago, TwoMisfits said:

Depends if the whole family has AMC A-list...then it could become a fun Sunday thing...you have 3 tickets to blow per week anyway:)...

Yep family and soon to be busy job. Gimme 5 times roughly I think.

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Film

Distributor 3-Day Weekend Forecast Projected Domestic Total through Sunday, May 12 % Change from Last Wknd
Avengers: Endgame Disney / Marvel $70,700,000 $731,400,000 -52%
Pokémon: Detective Pikachu Warner Bros. $56,000,000 $56,000,000 NEW
The Hustle United Artists Releasing $15,000,000 $15,000,000 NEW
Poms STX $8,400,000 $8,400,000 NEW
Long Shot Lionsgate / Summit $6,600,000 $20,000,000 -32%
The Intruder Sony / Screen Gems $6,000,000 $20,000,000 -45%
Tolkien Fox Searchlight $5,500,000 $5,500,000 NEW
Uglydolls STX $4,200,000 $14,700,000 -51%
Captain Marvel Disney / Marvel $3,000,000 $424,900,000 -31%
Breakthrough Fox $2,900,000 $37,500,000 -26%
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2 hours ago, Ryan Reynolds said:

Read Endgame comes out:

Digital Release 8/20/2019
Physical Disc 9/3/2019
Disney+ 12/11/2019

This would be bad for the BO, significantly reduces chance of a Labor Day reexpansion. Although with the way it’s been playing in IMAX wouldn’t be surprised if Disney and IMAX were happy to return it to those for Labor Day even with digital release available.

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2 hours ago, AndyK said:

One advantage of huge OWs is that the studio takes a bigger percentage of the box office than it gets from subsequent weeks.

 

So for the same overall BO take, the studio would make more money from a big opening and short legs.

Actually makes sense too financially for both sides

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3 hours ago, Ryan Reynolds said:

Read Endgame comes out:

Digital Release 8/20/2019
Physical Disc 9/3/2019
Disney+ 12/11/2019

That physical release date pretty much sets up a Labor Day expansion perfectly. 

"See it one last time on the big screen", and is good advertising for the physical release a few days later...

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1 hour ago, Thanos Legion said:

This would be bad for the BO, significantly reduces chance of a Labor Day reexpansion. Although with the way it’s been playing in IMAX wouldn’t be surprised if Disney and IMAX were happy to return it to those for Labor Day even with digital release available.

I don't think the digital release with screw up those plans too much. 

I know they are different genre films, but both A Star Is Born and Bohemian Rhapsody played in theatres for a couple of weeks after their digital releases this past year, and still made decent cash until the physical was released. 

 

I'm also not sure that digital (non-streaming) is that big of a market. 

Also, isn't the early digital release for purchase only, and digital rentals are usually lined up with physical release?

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The last Dolby and IMAX showings for tonight at the nearby AMC have sold a combined 5 tickets between the two. I don't know if today's drop will exceed IW's 34% drop but a drop north of 25% seems very likely.

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5 minutes ago, LonePirate said:

The last Dolby and IMAX showings for tonight at the nearby AMC have sold a combined 5 tickets between the two. I don't know if today's drop will exceed IW's 34% drop but a drop north of 25% seems very likely.

Your Anecdotal reports have been quite representative of overall BO. I looked at major theaters in NYC and SF Bay area and demand has come down. 730PM in the nearby AMC in bay area also sold very few tickets. Many theaters have last imax show before 8PM. Day shows are anyway wasteland.

 

Only theaters that play strong are AMC Lincoln Square iMax, AMC Empire 25 (iMax and Dolby/Prime) and of course all Alamo Drafthouse theaters.

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