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Thor: Love and Thunder | July 8, 2022 | Directed by Oscar Winner Taika Waititi | Ninth most profitable movie of 2022

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How many bad received movies can make 730-750M these days with bad ER and missing a lot of countries? 

 

This franchises continues to show how strong it is, the only reason for the recent movies not being bigger is because they're lacking quality and now people are noticing, not because they're weaker as a brand.

 

The doom and gloom surrounding the box office for this movie is hilarious, everyone knows it should do bigger and why it didn't happen. It's still a very good number, context matters, and for some reason people really want to spin facts.

 

If BP2 is good this whole conversation will be once again proved wrong in a few months.

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1 minute ago, ThomasNicole said:

How many bad received movies can make 730-750M these days with bad ER and missing a lot of countries? 

 

This franchises continues to show how strong it is, the only reason for the recent movies not being bigger is because they're lacking quality and now people are noticing, not because they're weaker as a brand.

 

The doom and gloom surrounding the box office for this movie is hilarious, everyone knows it should do bigger and why it didn't happen. It's still a very good number, context matters, and for some reason people really want to spin facts.

 

If BP2 is good this whole conversation will be once again proved wrong in a few months.

Like it wouldn't have made more with the same restrictions???. Once again we should stop acting like this bad to meh legs are the best scenario it could have achieved.

And yeah 730m off a 250m budget is meh. It will be mildly profitable. 

 

Once again it's all about context, reception is clearly denting it's legs and money is being left on the table.

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8 minutes ago, Liiviig 1998 said:

Like it wouldn't have made more with the same restrictions???. Once again we should stop acting like this bad to meh legs are the best scenario it could have achieved.

And yeah 730m off a 250m budget is meh. It will be mildly profitable. 

 

Once again it's all about context, reception is clearly denting it's legs and money is being left on the table.

You have to keep in mind that this isn’t being released in China and Russia. 

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15 minutes ago, ThomasNicole said:

How many bad received movies can make 730-750M these days with bad ER and missing a lot of countries? 

 

MCU has built a very good GA reputation. 

750m for thor an OG avenger and coming off ragnarok should have been easy enough even with ER and missing markets.

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5 minutes ago, WittyUsername said:

You have to keep in mind that this isn’t being released in China and Russia. 

Yes that's my point exactly . Should have been 400m+ dom 450m+ OS  easy without ER ,china and missing markets.

 

Reception is clearly denting it's legs.

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19 minutes ago, Liiviig 1998 said:

Like it wouldn't have made more with the same restrictions???. Once again we should stop acting like this bad to meh legs are the best scenario it could have achieved.

And yeah 730m off a 250m budget is meh. It will be mildly profitable. 

 

Once again it's all about context, reception is clearly denting it's legs and money is being left on the table.

I know that, i said being bad received is the reason why it won't gross more. 

 

Doesn't change the fact that a movie making around 750M not only with bad reception but also missing key markets isn't something to doom and gloom about it.

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11 minutes ago, Liiviig 1998 said:

MCU has built a very good GA reputation. 

750m for thor an OG avenger and coming off ragnarok should have been easy enough even with ER and missing markets.

Yes, if better received. 

 

I really don't know what you're trying to say that wasn't said already.

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1 hour ago, ThomasNicole said:

I know that, i said being bad received is the reason why it won't gross more. 

 

Doesn't change the fact that a movie making around 750M not only with bad reception but also missing key markets isn't something to doom and gloom about it.

Yeah like thor 4 was gonna collapse or flop due to bad reviews!!!

 

730m is it still  it underperforming to expectations hence the doom and gloom posts .

 

Middle east ,malaysia are like worth around 50m.

 

Yeah I think it was pretty much not releasing in china

Predictions here where still 850-1bn without china.

Cut off middle east, malysia

800-960m+.

 

This even ain't touching  750m .

 

Your pointing  out it's due to bad wom and that's suppose to make the number seem fine but the point is this is seriously underperforming  expectations hence the doom and gloom posts 

 

Your whole "750 is good due to bad reception" is a strawman . Like as if this is some IP that would have crushed and burned due to bad Wom .

 

Audiences were always going to come in droves the first time around on OW ensuring a good decent finish world wide .

 

Don't think anyone had sub 750m WW for thor 4 on their bingo card even without china .

 

Black widow had PA, eternals was something relatively new so it underperforming wasn't a big deal. 

 

Thor 4 should have been an easier dunk but it was not . And that's the point .

 

Some of the posts maybe a little hyperbolic  but two B's in a row and back to back 60+%  second weekend drops both dom and OS is nothing to sit and ignore .it's definitely gonna bring up questions.

 

 

 

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8 minutes ago, Liiviig 1998 said:

Yeah like thor 4 was gonna collapse or flop due to bad reviews!!!

 

730m is it still  it underperforming to expectations hence the doom and gloom posts .

 

Middle east ,malaysia are like worth around 50m.

 

Yeah I think it was pretty much not releasing in china

Predictions here where still 850-1bn without china.

Cut off middle east, malysia

800-960m+.

 

This even ain't touching  750m .

 

Your pointing  out it's due to bad wom and that's suppose to make the number seem fine but the point is this is seriously underperforming  expectations hence the doom and gloom posts 

 

Your whole "750 is good due to bad reception" is a strawman . Like as if this is some IP that would have crushed and burned due to bad Wom .

 

Audiences were always going to come in droves the first time around on OW ensuring a good decent finish world wide .

 

Don't think anyone had sub 750m WW for thor 4 on their bingo card even without china .

 

Black widow had PA, eternals was something relatively new so it underperforming wasn't a big deal. 

 

Thor 4 should have been an easier dunk but it was not . And that's the point .

 

Some of the posts maybe a little hyperbolic  but two B's in a row and back to back 60+%  second weekend drops both dom and OS is nothing to sit and ignore .it's definitely gonna bring up questions.

 

 

 

Yes it is hyperbolic, good afternoon

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8 minutes ago, Liiviig 1998 said:

Yeah like thor 4 was gonna collapse or flop due to bad reviews!!!

 

730m is it still  it underperforming to expectations hence the doom and gloom posts .

 

Middle east ,malaysia are like worth around 50m.

 

Yeah I think it was pretty much not releasing in china

Predictions here where still 850-1bn without china.

Cut off middle east, malysia

800-960m+.

 

This even ain't touching  750m .

 

Your pointing  out it's due to bad wom and that's suppose to make the number seem fine but the point is this is seriously underperforming  expectations hence the doom and gloom posts 

 

Your whole "750 is good due to bad reception" is a strawman . Like as if this is some IP that would have crushed and burned due to bad Wom .

 

Audiences were always going to come in droves the first time around on OW ensuring a good decent finish world wide .

 

Don't think anyone had sub 750m WW for thor 4 on their bingo card even without china .

 

Black widow had PA, eternals was something relatively new so it underperforming wasn't a big deal. 

 

Thor 4 should have been an easier dunk but it was not . And that's the point .

 

Some of the posts maybe a little hyperbolic  but two B's in a row and back to back 60+% drops both dom and OS is nothing to sit and ignore .it's definitely gonna bring up questions.

 

 

 

I think you're missing the fact that the MCU is probably the franchise that relies the most good reception and word of mouth. 

 

Wasn't Eternals, Doctor Strange 2 and now Thor enough proof of that? 

 

Eternals didn't reach its top at all. It's a rotten movie. Killed buzz. Underperformed because it had bad word of mouth. Not because they were new characters. Certainly that has an impact. Reception and word of mouth are the make or break with the MCU. 

 

Now, you stop acting like Thor should be making 800-900M with such an awful word of mouth. This is how the MCU works today. 

 

 

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2 minutes ago, p a p i said:

Now, you stop acting like Thor should be making 800-900M with such an awful word of mouth. This is how the MCU works today. 

 

Since when did I say it will make 800-900m with awful WOM.

 

All iam saying is that's it's underperforming and whether WoM is bad or awful ,the point is that it still is underperforming and

 

We should stop moving goal posts yet all our predictions minus  china were still way higher than 730m.

 

For example BVS underperformed, yes it had awful WOM but the fact is that it still underperformed.

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23 minutes ago, p a p i said:

Eternals didn't reach its top at all. It's a rotten movie. Killed buzz. Underperformed because it had bad word of mouth. Not because they were new characters. Certainly that has an impact. Reception and word of mouth are the make or break with the MCU. 

I didn't say this . Read through  the comment. I said eternals underperforming wasn't that pronounced bse they were new characters and didn't really create alot of online chatter and it really doesn't affect the mcu that much. It's like the movie was forgotten.

 

 But thor is an established character and coming off ragnarok  , IW/EG and getting divisive reception and lower than expected box office .

 

Thor 4 has even created alot of negative chatter online and even some big publications are starting to write articles about phase 4 slowing down.

 

 

 

 

 

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idk what the argument is here? obviously this is underperforming because it didn't live up to expectations and the MCU is a franchise that heavily relies on quality at the box office (argue the films's merits or whatever but the box office correlates quite strongly with reception unlike other franchises). it was a BIG deal when eternals became the first rotten MCU movie in 13 years! if this was ragnarok level or even close, it would be getting close to $1b even w/ all the missing markets. it's clearly a huge missed opportunity cause everything was set up for this movie to do well but it just shows that you can't take your audience for granted. 

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5 hours ago, Liiviig 1998 said:

Ok then so 340/425 

 

Kinda 765m with ER adjustments.

 

Still won't count missing markets because that will not be accounted for on disney ledger bse that's not money earned,it doesn't exist.

 

At the end of the day 730m actual/approx 765m ER adjustments off a 250m budget is not crazy business . 

Dude did you even read what the original conversation was. Don't just say things for sake of saying.

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5 minutes ago, charlie Jatinder said:

Dude did you even read what the original conversation was. Don't just say things for sake of saying.

I think he's not seeing that everyone knows it's doing worse than it would with better reception etc and keeps beating a dead horse.

 

He's acting like someone is saying that the numbers are the best scenario possible for the movie, instead of people just being reasonable and saying that despite being lower than it could, it's just not something to freakout about it because it's not really far of other highly succesful MCU titles, considering there's also other factors involved like the bad ER.

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2 hours ago, ThomasNicole said:

I think he's not seeing that everyone knows it's doing worse than it would with better reception etc and keeps beating a dead horse.

 

He's acting like someone is saying that the numbers are the best scenario possible for the movie, instead of people just being reasonable and saying that despite being lower than it could, it's just not something to freakout about it because it's not really far of other highly succesful MCU titles, considering there's also other factors involved like the bad ER.

I think also we have to consider that this is a 4th solo movie, which tbh even after Ragnarok's huge success most people weren't expecting to happen, and not really that connected to the rest of the MCU plans at the moment, so while it is an individual underperformance, the whole MCU is dead/dying panic is just not warranted. 

 

MoM while also not warmly received at least got enough butts in seats from Spiderman hype that even if the 3rd movie decreases a little, it's honestly still a pretty good success for that character. 

 

Now if BP2, Ant-Man 3, The Marvels, etc get the same polarized reception as this and MoM.. then yeah. 

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6 minutes ago, Rebeccas said:

think also we have to consider that this is a 4th solo movie, which tbh even after Ragnarok's huge success most people weren't expecting to happen, and not really that connected to the rest of the MCU plans at the moment, so while it is an individual underperformance, the whole MCU is dead/dying panic is just not warranted. 

It really being 4th movie doesn't really matter. If the reception was good , audience would have come out for it. 

This is a thor movie post ragnarok IW/EG !!

 

As for the mcu is dead 

 

NWH made 1.8bn, DS2 Even though could have made more still made 954m a big jump from the sequel on a 200m budget still both very successful.

 

MCU is still a money maker but clearly chunks are in the armor( reception/legs)which has created alot of  reasonable concern chatter on phase 4 .

 

Some are here are getting some of the hyperbolic statements from users who have saying that "mcu is dead " straight from post endgame and making it a strawman of the whole argument yet clearly lots of reasonable discourse regarding phase 4 quality has been happening on this forum .

 

 

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42 minutes ago, Rebeccas said:

Now if BP2, Ant-Man 3, The Marvels, etc get the same polarized reception as this and MoM.. then yeah. 

Like 3 polarizing out of the last 4 isn't already enough to raise eyebrows?

 

BP2 should be fine I think 

 

Quantumania and marvel's should be the interesting ones to watch.

 

And yeah they are all gonna make money at the box office. Now the question will they underperform or do as expected or gangbusters.

 

 

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