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UK Box Office Thread

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I honestly think Disney messed up by not releasing Ant Man & The Wasp at the same time as the US. Not everyone in the country is glued to the World Cup and it’d have likely opened higher than it has ($6.5 million) if it didn’t have a month of “it’s fine” WOM spreading from the rest of the world, it took away the must see nature of it. Coming off of Infinity War, AM&TW should have opened bigger.

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I won't be so naive as to think that when AM & TW's release was delayed for the UK they didn't realise that they'd be dealing at least partially with a Mamma Mia juggernaut that simply won't exist in any other major market. 

 

But I do think they may have miscallibrated the demographic of Mamma Mia's audience in the UK and written it off as mostly older females who aren't really going to cross over into the potential Demo for AM & TW.

 

Which isn't entirely untrue in terms of MM seeing plenty of that demo in the theatres, but I do think it massively underestimates how popular Abba and this movie is with the standard cinema going audience in general. Families, Couples, young people are all right in the firing line for it, and I really don't see how AM & TW wouldn't have been far better keeping the in-World Cup date and risking it rather than head into this storm. Heck, it hasn't just affected the AM & TW box office - it's even affecting the MI box office.

Edited by Ipickthiswhiterose
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47 minutes ago, Krissykins said:

Wonder if Mamma Mia was still #1 for the 3 day. 

 

Mission Impossible down to #4 on Thursday, that was fast. 

Deadline has it at number 1 with a 40% drop which is higher than last week's but still good considering the glorious weather. Ant-Man will be number 1 thanks to the Thursday opening. 

 

35 minutes ago, SnokesLegs said:

I honestly think Disney messed up by not releasing Ant Man & The Wasp at the same time as the US. Not everyone in the country is glued to the World Cup and it’d have likely opened higher than it has ($6.5 million) if it didn’t have a month of “it’s fine” WOM spreading from the rest of the world, it took away the must see nature of it. Coming off of Infinity War, AM&TW should have opened bigger.

I think Disney wanted to protect Incredibles 2 which is doing stonking business and will likely hit £50-55m by the end of the summer. Ant-Man 1 wasn't that successful in the UK hence Disney's reasoning. It's still a decent opening

 

In regards to Mamma Mia! it has done amazing business but I think Incredibles 2 is also a factor because it's more adult skewing compared to the average kids film so it's going to affect the more male skewing titles like AMATW and MI. 

 

I think MM! will manage another week at number 1 unless The Meg surprises but I'm not expecting more than £2-3m tops. I wouldn't be shocked if Christopher Robin ends up being the film that dethrones MM! 

Edited by Jonwo
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1 Ant-Man And The Wasp 2018/8/3 £ 4,988,747 £ 4,988,747 Walt Disney Int'l
2 Mamma Mia! Here We Go Again 2018/7/20 £ 4,121,275 £ 39,324,001 Universal Int'l
3 Mission: Impossible - Fallout 2018/7/27 £ 2,471,073 £ 13,357,630 Paramount Int'l
4 Incredibles 2 2018/7/13 £ 2,391,917 £ 39,869,498 Walt Disney Int'l
5 Hotel Transylvania 3: Summer Vacation 2018/7/27 £ 1,451,295 £ 7,761,551 Sony Int'l
6 Teen Titans Go! To The Movies 2018/8/3 £ 389,726 £ 389,726 Warner Bros Int'l
7 First Purge, The 2018/7/6 £ 172,871 £ 5,507,600 Universal Int'l
8 Jurassic World: Fallen Kingdom 2018/6/8 £ 166,187 £ 40,979,530 Universal Int'l
9 Skyscraper 2018/7/13 £ 118,809 £ 5,126,110 Universal Int'l
10 Ocean's 8 2018/6/22 £ 58,824 £ 10,923,384 Warner Bros Int'l
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1 hour ago, Jonwo said:

The Meg looks busy tonight, wonder if we might see Mamma Mia! dethroned by Statham and the Giant Shark

Possible, but with the heat gone, I think Mamma Mia could be in for a tremendous hold. 

 

At my theatre, I went to watch MM2 for round 3 last night, and it was busier than last saturday evening (not even joking). MM2 also has more scheduled times than Meg at my theatre. 

 

If anything could stay flat, MM2 can do it

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3 minutes ago, feasby007 said:

Possible, but with the heat gone, I think Mamma Mia could be in for a tremendous hold. 

 

At my theatre, I went to watch MM2 for round 3 last night, and it was busier than last saturday evening (not even joking). MM2 also has more scheduled times than Meg at my theatre. 

 

If anything could stay flat, MM2 can do it

The Meg does have the premium formats which may push it to the top spot. I reckon it's going to be very close. 

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3 minutes ago, Jonwo said:

The Meg does have the premium formats which may push it to the top spot. I reckon it's going to be very close. 

True, although it seems to be sharing with Ant-Man and Fallout (at Crawley at least)

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1 Meg, The 2018/8/10 £ 3,651,111 £ 3,651,111 Warner Bros Int'l
2 Mamma Mia! Here We Go Again 2018/7/20 £ 3,568,169 £ 48,311,304 Universal Int'l
3 Incredibles 2 2018/7/13 £ 2,354,530 £ 45,007,302 Walt Disney Int'l
4 Ant-Man And The Wasp 2018/8/3 £ 2,282,343 £ 10,493,740 Walt Disney Int'l
5 Mission: Impossible - Fallout 2018/7/27 £ 2,042,327 £ 17,455,734 Paramount Int'l
6 Hotel Transylvania 3: Summer Vacation 2018/7/27 £ 1,565,618 £ 11,249,963 Sony Int'l
7 Darkest Minds, The 2018/8/10 £ 388,325 £ 388,325 Fox Int'l
8 Teen Titans Go! To The Movies 2018/8/3 £ 246,390 £ 1,013,117 Warner Bros Int'l
9 Unfriended: Dark Web 2018/8/10 £ 223,110 £ 223,110 Universal Int'l
10 First Purge, The 2018/7/6 £ 117,451 £ 5,776,741 Universal Int'l
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