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Eric Atreides

No1Curr Weekend Thread: Playmobil $660K OW, one of the lowest in history for 2,000+ theaters

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Parents looked at this movie weekend, and said "this is the weekend we visit Santa - at brunch, at the mall, etc"...

 

I do expect Frozen 2 to have an unexpectedly poor hold...not a death knell for legs, but parents gotta take at least 1 weekend in December for prep for the big day...and with Jumanji and then Star Wars, well, PlayMobil seems like the best one:)...

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52 minutes ago, a2k said:

What would it take F2 to miss 450? Can't get more pessimistic than this :

 

Say 36.0 3rd weekend, 338.9 cume.

 

WIR2 added 3.2x it's post-Thanksgiving 2nd weekend and 3.7x it's 3rd.

 

Using just 3.1x the post-Thanksgiving 3rd weekend for Frozen2 -

338.9 + 36.0*3.1 = 450.5

 

O/U 475 imo.

F2 at $36m is still 40% than WIR2's post Thanksgiving w/e which means it will be holding on to more screens longer and deeper in to the lucrative holiday season.

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‘Frozen 2’ Already Past $300M+ Leading Dreary December Weekend With $34M+, ‘Playmobil’ Plummets To $702K

Quote

...The intention of course by STX was to nab any families who still want to take their kids to the movies after the whirlwind of Frozen 2 (STX and theater chains even offered up $5 tickets to experiment with pricing), but everyone is still going to see the Disney sequel which is now seeing a revised third weekend of $34.6M, -60% with a running total by Sunday of $337.5M. For a Disney pic in the post Black Friday weekend, that’s still a high besting the takes of its previous animated pic holdovers Frozen ($31.6M, -53%), last year’s Ralph Breaks the Internet ($25.5M, -54%), Moana ($28.2M, -50%) and Coco ($27.5M, -46%)...

 

Here’s how the rest of the top pics are looking per Saturday AM estimates

  1. Frozen 2 (Dis)/4,348 theaters (-92)/Fri $7.8M (-77%), 3-day $34.6M (-60%)/Cume $337.5M/Wk 3
  2. Knives Out (LG/MRC)/3,461 theaters/ Fri $4.1M (-61%)/3-day $14M (-48%)/Cume $63.3M/Wk 2
  3. Queen & Slim (Uni/MakeReady/Bron)/1,715 theaters (+25)/ Fri $1.9M (-56%), 3-day $6.5M (-45%)/Cume $26.8M/Wk 2
  4. Ford v Ferrari (Fox/Dis)/3,746 theaters (+161)/ Fri $1.9M (-64%)/3-day $6.4M (-51%)/Cume $89.3M/Wk 4
  5. A Beautiful Day in the Neighborhood (Sony/TriStar)/3,491 theaters (+256)/Fri $1.6M (-69%)/3-day $5.2M (-56%)/Cume $43.1M/Wk 3
  6. Dark Waters (Foc)/2012 theaters (+1918)/ Fri $1.4M (+600%), 3-day $4M (+567%)/Cume $5.1M/Wk 3
  7. 21 Bridges (STX) 2,465 theaters (-200)/Fri $803K (-63%)/3 day $2.7M (-50%)/Cume $23.8M/Wk 3
  8. Playing With Fire (Par/Wal) 2253 (-426)/Fri $465K (-72%)/3 day $2.1M (-51%)/Cume $42M/Wk 5
  9. Midway (LG/Cent) 2100 (-277)/Fri $568K (-66%)/3 day $1.9M (-51%)/Cume $53.3M/Wk 5
  10. Last Christmas (Uni) 1260 (-592) Fri $304K (-60%)/3-day $1M (-49%)/Cume/Wk 5

https://deadline.com/2019/12/frozen-2-already-past-300m-leading-dreary-december-weekend-with-40m-playmobil-coming-apart-1202802388/

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    Movie Distr Gross %YD %LW Thr Per
Thr
Total
Gross
D
1 (1) Frozen II Walt Disney $7,837,000 +187% -77% 4,348 $1,802 $310,761,901 15
- (3) Queen & Slim Universal $1,930,000 +121% -55% 1,715 $1,125 $22,294,005 10
- (5) Ford v. Ferrari 20th Century… $1,871,000 +141% -66% 3,746 $499 $86,444,353 22
- (4) A Beautiful Day in the Ne… Sony Pictures $1,550,000 +100% -69% 3,491 $444 $39,470,415 15
- (10) Playing with Fire Paramount Pi… $460,000 +213% -72% 2,253 $204 $40,442,325 29
- (9) Last Christmas Universal $320,000 +104% -58% 1,262 $254 $32,757,175 29
- (11) Joker Warner Bros. $290,000 +112% -62% 956 $303 $331,391,623 64
- (14) Jojo Rabbit Fox Searchlight $156,000 +79% -68% 579 $269 $18,890,823 50
- (8) The Good Liar Warner Bros. $150,000 -12% -74% 787 $191 $15,806,751 22
- (-) Maleficent: Mistress of Evil Walt Disney $119,000 +101% -76% 728 $163 $111,957,846 50
- (-) Terminator: Dark Fate Paramount Pi… $82,000 +30% -74% 431 $190 $61,552,666 36
- (13) Charlie’s Angels Sony Pictures $63,000 -30% -86% 703 $90 $17,352,006 22
- (-) Ad Astra 20th Century… $3,000 -7% -30% 33 $91 $50,181,350 78
Edited by a2k
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One thing to consider when making comparisons of Frozen with other animated films is that this is weekend 3 versus weekend 2 for most other comparisons. A film that road presales and fans over a holiday has already used way more potential audience - and its also a week deeper than normal into the Holiday season due to the calendar. 

It recovers well and 2 weeks from today is gonna enjoy all the kiddos being off school again. 

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