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JB33

Weekday Numbers: Dec 23 - Dec 26, 2019

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51 minutes ago, Jedi Jat said:

@JB33 change the title to Weekdays thread.

 

@ZeeSoh @Force Ghost Cap @baumer should we have one single thread for weekdays rather than making one every day. I did that last week, it was good.

 

Since it’s a holiday, I’m good for that for now. Will talk it over with the mods if we want to do this ongoing. And I just put it to Thursday. I assume that when Friday numbers come out, will make the weekend thread!

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57 minutes ago, Jedi Jat said:

@JB33 change the title to Weekdays thread.

 

@ZeeSoh @Force Ghost Cap @baumer should we have one single thread for weekdays rather than making one every day. I did that last week, it was good.

 

Good call. Looks like a mod already changed it. I'm good with this.

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Looking at past Eve, there is one type of movie that sees a consistent increase — Indian productions. Makes sense that the conditions of the day are good for increased moviegoing if you aren’t actually, y’know, busy with Christmas. So Christian and similar tradition BO probably dips more steeply while some demos it actually goes up but gets cancelled by preponderance of a Christmas observing folks in DOM. So, the intensity of the drop should depend on, among other factors, religious splits among each movie’s audience.
 

Knives Out and Jumanji both had high/very high Hispanic/Asian/Other posttrak (respectively 27%, 36%) and I believe KO also played very urban/coastal, which I’d expect to mute the impact a bit.   
 

Edit: Hispanics are actually more Christian than whites on average, see below for more musings.

Edited by Arendelle Legion
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3 minutes ago, Arendelle Legion said:

Looking at past Eve, there is one type of movie that sees a consistent increase — Indian productions. Makes sense that the conditions of the day are good for increased moviegoing if you aren’t actually, y’know, busy with Christmas. So Christian and similar tradition BO probably dips more steeply while some demos it actually goes up but gets cancelled by preponderance of a Christmas observing folks in DOM. So, the intensity of the drop should depend on, among other factors, religious splits among each movie’s audience.
 

Knives Out and Jumanji both had high/very high Hispanic/Asian/Other posttrak (respectively 27%, 36%) and I believe KO also played very urban/coastal, which I’d expect to mute the impact a bit. 

Hmm you may be on to something there.

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13 minutes ago, Jiffy said:

Hmm you may be on to something there.

It was actually an error to look at Hispanic +Asian/Other though, In US it should go from most to least Christian:  

African America

Hispanic

 

Caucasian

 

 

Asian/Other  

 

But of course, religion is an imperfect proxy for intensity of Christmas observance, and race a fairly lacking proxy for either. Too bad posttrak doesn’t ask people how much they observe Christmas on a 5 point scale 😛   
 

@Minnale101, yup. I realized that error right after the first post.

Edited by Arendelle Legion

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12 minutes ago, Arendelle Legion said:

Knives Out and Jumanji both had high/very high Hispanic/Asian/Other posttrak (respectively 27%, 36%) and I believe KO also played very urban/coastal, which I’d expect to mute the impact a bit. 

Good explanation. Probably a combination of this and some discount boost factor in select locations. 

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@Menor / @narniadis are right. MTC did over index. Jumanji increased 15% at MTC1 while F2 dropped under 10%. Both are just MTC1 !!!

 

SW9 dropped tad over 20% at MTC2 and just under 13.5% at MTC1 !!!.

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Anyway it will all balance out. if a movie stayed flat today increase tomorrow will be small. Movies that dropped bigger will increase more.

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Frozen 2 is going to increase a lot. Perfect winter theme movie for Christmas. 

Soundtrack is also doing really good. 

I think the major reason behind both Frozen and Frozen 2 success is the sisterly bond. 

There are very few princess movies that emphasise more on positive relations rather than negative. 

Frozen has solidified itself at very strong brand not only domestic but Overseas also. 

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5 minutes ago, Madhuvan said:

Frozen 2 soundtrack is at no. 5 on Billboard 200.

cause it's amazing

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Interesting that Christmas Eve looks so strong without Tuesday discounts. 

 

Frozen's theater count at 3265. Very healthy. For comparison Moana was in around 2700 theaters and RBTI in around 2400 Christmas week.

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Hope people remember to update the thread title ea h day for the weekday numbers 

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2 hours ago, Arendelle Legion said:

Looking at past Eve, there is one type of movie that sees a consistent increase — Indian productions.

That's correct. Off 15 Indian films playing in state on eve, 12 saw increase, 2 dipped while 1 debuted.

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3 hours ago, Jedi Jat said:

Knives Out will also be flat.

What about Cats, please? 

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Solid hold for JTNL.

29 FSS (+9.4%) / 48 5-Day weekend looking realistic so far.

Edited by a2k

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