Theatrical to VOD window shortening | 17-31 Day theatrical window for Uni

[TMP]

"Based on data from the Public Information & Statistics Society (PISS)"

It's a joke.

[charlie Jatinder]

4 hours ago, Barnack said:

That a bit of an exaggeration at least as long Disney cannot (or is not ready) to buy theater they obviously do in normal time, otherwise why was Disney respecting the theatrical window, why Disney was not asking and getting 65% on all their release ?

 

They are a necessary link between them and billions at the box office.

They being decent. In normal situation they will be just again but if NATO starts bullshitting, we can expect them to not just & decent.

[charlie Jatinder]

3 hours ago, lorddemaxus said:

Lol wtf is wrong with California?

this is a joke right?

 

ok read posts after that, it truly is a joke. one thing however that I didn't expect was the difference between states. I thought USA would be much more homogeneous in culture than say India where we have different language in almost every state. If one such survey is taken in India, there would be more similar results than USA.

Edited May 29, 2020 by charlie Jatinder

[narniadis]

3 hours ago, charlie Jatinder said:

this is a joke right?

 

ok read posts after that, it truly is a joke. one thing however that I didn't expect was the difference between states. I thought USA would be much more homogeneous in culture than say India where we have different language in almost every state. If one such survey is taken in India, there would be more similar results than USA.

Nope no homogeneity at all lol we have some things that make us "American" by default but its really is more sections of society in thought and deeds than a well rounded whole. 

[Webslinger]

I love how Manchester by the Sea is the most-streamed movie in Idaho (so random) and not Massachusetts.  

[Eric Atreides]

23 hours ago, Eric Atreides said:

Apple

1. The Invisible Man

2. Scoob!

3. Knives Out

4. The Hunt

5. Underworld Ultimate Collection

6. Sonic the Hedgehog

7. The Gentlemen

8. Bloodshot

9. The Godfather Trilogy

10. The Way Back

 

Amazon

1. Scoob!

2. Trolls World Tour

3. Bloodshot

4. The Greatest Showman

5. Sonic the Hedgehog

6. Bad Boys for Life

7. Megan is Missing

8. Knives Out

9. The Gentlemen

10. Jumanji: The Next Level

Apple

1. The Invisible Man

2. Scoob!

3. The High Note

4. Knives Out

5. Sonic the Hedgehog

6. Heat

7. The Gentlemen

8. The Way Back

9. Underworld Ultimate Collection

10. The Hunt

 

Amazon

1. Scoob!

2. Trolls World Tour

3. Bloodshot

4. The Greatest Showman

5. Sonic the Hedgehog

6. Bad Boys for Life

7. Megan is Missing

8. Knives Out

9. The Gentlemen

10. Jumanji: The Next Level

[stealthyfrog]

8 hours ago, lorddemaxus said:

Lol wtf is wrong with California?

Lmao this is brilliant

[Eric Atreides]

23 hours ago, Eric Atreides said:

Apple

1. The Invisible Man

2. Scoob!

3. The High Note

4. Knives Out

5. Sonic the Hedgehog

6. Heat

7. The Gentlemen

8. The Way Back

9. Underworld Ultimate Collection

10. The Hunt

 

Amazon

1. Scoob!

2. Trolls World Tour

3. Bloodshot

4. The Greatest Showman

5. Sonic the Hedgehog

6. Bad Boys for Life

7. Megan is Missing

8. Knives Out

9. The Gentlemen

10. Jumanji: The Next Level

Apple

1. The Invisible Man

2. Scoob!

3. Knives Out

4. The High Note

5. Sonic the Hedgehog

6. Heat

7. The Gentlemen

8. The Way Back

9. Emma.

10. Jumanji: The Next Level

 

Amazon

1. Scoob!

2. Trolls World Tour

3. Bloodshot

4. The Greatest Showman

5. The High Note

6. Knives Out

7. Bad Boys for Life

8. Jumanji: The Next Level

9. The Gentlemen

10. A Beautiful Day in the Neighborhood

[Eric Atreides]

On 5/31/2020 at 12:16 AM, Eric Atreides said:

Apple

1. The Invisible Man

2. Scoob!

3. Knives Out

4. The High Note

5. Sonic the Hedgehog

6. Heat

7. The Gentlemen

8. The Way Back

9. Emma.

10. Jumanji: The Next Level

 

Amazon

1. Scoob!

2. Trolls World Tour

3. Bloodshot

4. The Greatest Showman

5. The High Note

6. Knives Out

7. Bad Boys for Life

8. Jumanji: The Next Level

9. The Gentlemen

10. A Beautiful Day in the Neighborhood

Apple

1. The Invisible Man

2. Scoob!

3. Knives Out

4. The High Note

5. Sonic the Hedgehog

6. Heat

7. The Gentlemen

8. The Way Back

9. Bad Boys for Life

10. Jumanji: The Next Level

 

Amazon

1. Scoob!

2. Trolls World Tour

3. Bloodshot

4. The Greatest Showman

5. Knives Out

6. Bad Boys for Life

7. Jumanji: The Next Level

8. The Gentlemen

9. A Beautiful Day in the Neighborhood

10. Fantasy Island

[lorddemaxus]

Lmao, Megan is Missing made it into the top 10? These VOD top 10 charts are weird. Also The High Note doesn't seem to be doing as well as other PVOD debuts.

[Jake Gittes]

8 hours ago, Eric Atreides said:

6. Heat

Heat.

[Eric Atreides]

https://deadline.com/2020/06/unaffordable-90-day-theatrical-window-is-history-as-leverage-tilts-towards-studios-post-pandemic-analyst-1202948071/

 

Quote

Studios look set to gain the upper hand in skirmishes with exhibition over windowing as trends during the COVID-19 pandemic extend into the future with mid-range films generating the $50-$100 million range the most at risk of dwindling theatrical runs, according to a leading Wall Street analyst.

 

Exhibitors have until now been able to stand their ground with Hollywood, said Robert Fishman of MoffetNathanson in a report Monday. But “this time is different in that all of the major studios … are likely to be more aggressive with windowing strategies. As long as multiple studios push forward with PVOD or some other form of window changes, the balance of power in favor of studios shifts even more in their favor and reduces the leverage the exhibitors have as they would be unlikely to boycott multiple studios’ upcoming releases.”

 

The crux, Fishman believes, is that “the standard 90-day ‘dark period’ between theatrical release and home video is an inefficient period that studios can no longer afford.” He said his firm expects the major studios to push forward with a new window after all the experiments end once theaters reopen. Universal will likely lead the charge, with Warner Bros. and other smaller studios quickly following.

 

Theatrical windows will remain critical drivers of profitability and social awareness for tentpoles. But movies generating between $50-$100 million — which he said fell from nearly 30% of domestic box office in 2010 to only 16% last year after reaching a low of 12% in 2017 — are most at risk. Small films generating under $50 million in domestic box office have held their share around low to mid-20% over the same time period, he noted.

 

Given that, “It’s hard to see how mid-budget, non-tentpoles will be worth the cost and expense of traditional theatrical distribution,” he said. (He noted that smaller films generating under $50 million in domestic box office have held their share  elatively steady at around low to mid-20%.)

 

If this is to be, a key question is what share of PVOD revenues exhibitors will end up capturing to help offset the cannibalized box offic. Fishman initially expects exhibitors’ could end up getting between 10-20% of PVOD revenues — depending on their willingness to allow studios to push forward with this new window and how many studios are negotiating against them initially.

 

He noted that prior to COVID-19, Disney was always the lone studio fully committed to the theatrical window. “While we still expect all of their tentpoles to premiere on the big screen, we think Disney could continue to be more aggressive in shortening the window between the theatrical debut and when the movie hits Disney+.” Most other studios would push forward with straight PVOD strategies.

 

Fishman noted that a major challenge as things shift will be getting the various studios with their own set of conflicting interests — depending on ownership and the position the studio plays in the overall company — to agree on terms. Some studios push for much earlier windows, to as long as 30-45 days for others, at varying price points in the $20-$50 range. As studios test dates and price points, he said he expect the industry to eventually come around to a common standard by next year — shaking out at around a $30 price point and 30-day post theatrical release window. (Although given the recent tests they could end up as low as $20 per rental.)

 

“But before we estimate the cannibalization impact on domestic box office, we still need more visibility on whether Disney would consider participating as well as learn more about other studios’ plans to be as aggressive as Universal after theaters reopen,” he said,

 

[RealLyre]

30 day theatrical window is like perfect, even better than what Netflix was trying to get for the Irishman last year

 

 

[charlie Jatinder]

8 minutes ago, RealLyre said:

30 day theatrical window is like perfect, even better than what Netflix was trying to get for the Irishman last year

 

 

In India we have 8 Weeks OTT window now, which many producers wanted 4 Weeks but plexes forced them to over 8.

[filmlover]

6 hours ago, lorddemaxus said:

Lmao, Megan is Missing made it into the top 10? These VOD top 10 charts are weird. Also The High Note doesn't seem to be doing as well as other PVOD debuts.

It's because it's aimed at adults while things like Scoob and Trolls were for kids and therefore an easier sell for parents looking to put a movie on. FWIW I watched it last night and while I'm not sure it's worth a $19.99 48 hour rental (unless you're watching it with someone else), it is a nice movie that could've made some coins had it been released in theaters.

[Eric Atreides]

And really, getting into the top 3 on Day 1, and staying in the top 5 isn't that bad for a small movie w/ zero starpower. I honestly didn't think it would end up this high since this was still a $20 rental and didn't have family viewing.

 

Of course, we still don't have a way to measure VOD sales which is trash AF. Somebody get around to pressuring these companies to reveal these sales to us.

[grim22]

8 minutes ago, Eric Atreides said:

And really, getting into the top 3 on Day 1, and staying in the top 5 isn't that bad for a small movie w/ zero starpower. I honestly didn't think it would end up this high since this was still a $20 rental and didn't have family viewing.

 

Of course, we still don't have a way to measure VOD sales which is trash AF. Somebody get around to pressuring these companies to reveal these sales to us.

It was behind kids movies released 2 weeks ago and ahead of a 25 year old Michael Mann movie. Not sure I would call that not bad.

[MrGlass2]

16 minutes ago, Eric Atreides said:

Of course, we still don't have a way to measure VOD sales which is trash AF. Somebody get around to pressuring these companies to reveal these sales to us.

It won't happen but soon Netflix will give objective numbers of how many billions of people watched 0.1 second of their shows in the last month.

[Eric Atreides]

15 minutes ago, grim22 said:

It was behind kids movies released 2 weeks ago and ahead of a 25 year old Michael Mann movie. Not sure I would call that not bad.

Heat’s in the top 10 because it’s on sale to own for $5. If it was at its usual prices, it wouldn’t have even cracked the top 100. Knives Out’s also $3 to rent and Invisible Man just became available for $6 to rent. iTunes’ charts get mad impacted by sales and price cuts.

 

By comparison, when Emma and The Hunt became $20 rentals, I don’t ever remember them cracking the top 10, and if they did it was brief. I only ever saw them in the top 20 at most, and then went lower until they became available for purchase/rental. Then they found a place there. Never Rarely Sometimes Always didn’t even make it into the top 20 IIRC. 
 

Granted those movies were in a more crowded VOD marketplace, but the fact The High Note is in the top 5 when it had little going for it, would have likely opened sub-10M in a normal environment, and us in the Telegram chat thought it was destined to fail at its $20 price point...yeah it’s not amazing, but it’s way better than most of us thought, and I think is pretty okay

[filmlover]

Yeah, The High Note doesn't seem to be doing bad all things considered. I doubt The King of Staten Island or Irresistible do chart-topping numbers in rentals either (the latter was always destined to make little whether as a theatrical or VOD release being a political comedy anyway).