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The Mummy | June 9, 2017 | Tom Cruise, Sofia Boutella, Russell Crowe | Trailer on Page 49

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MrGlass2    1,152

How accurate is BO.com in general? Here are some of their first long-range DOM forecasts for recent movies:

 

Power Rangers $110M (actual: $84M+)

The Boss Baby $83M (actual: $140M+)

Ghost in the Shell (2017) $105M (actual: $40M+)

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narniadis    3,619

This strikes me as one of those films that half of this forum will be wondering "how it did so well" and another third will be grousing about it not doing enough and then rest of us will be like - it's fine / in line with reasonable expectations.

 

thinking 45-50/140-145 at the moment. Doesn't crack 150 but doesn't go lower than 2008s film either.

 

Mummy 3 with piss poor WOM and legs adjusts to 126m today - can't see it really going beneath that one.

 

And for people wondering why Universal might even reboot this - look at the franchises past, it pulled 400m WW in 1999. The 2nd one adjusts to over 300m Domestic - so the potential for a good profit / gross is there with the right film.

 

 

BTW - that 400m gross was #6 WW which was 875m for #6 in 2016.

Edited by narniadis
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NoobSaibot    554

The only reason why I haven't brushed this off as a non-grosser is because Tom Cruise has the lead role. 

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lilmac    4,548

This is the beginning of a cinematic monster universe that Universal is planning. Much at stake.

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marveldcfox    989

No hype or buzz whatsoever. This should be a 200+ million grosser if universal really wants to launch a cinematic universe..Because to launch one off a sub 150 grosser would be lame. Go big or go home.

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drdungbeetle    191
On 4/29/2017 at 6:04 PM, marveldcfox said:

No hype or buzz whatsoever. This should be a 200+ million grosser if universal really wants to launch a cinematic universe..Because to launch one off a sub 150 grosser would be lame. Go big or go home.

They COULD use a sequel to a 150 mil grosser IF it had a high worldwide (like over 500 mil). I think Mummy will do considerably worse than 150 mil though. And it does seem to have poor buzz (like King Arthur level)

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drdungbeetle    191
6 minutes ago, The Futurist said:

And the difference between X-Men Apocalypse & this movie is what exactly ?

 

:thinking:

It has a mummy and a tiny man screaming AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAGGGGGGGGGHHHHHHHHHHHHHHHHHh is the hero

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franfar    16,558

I think based off the Cruise factor, it'll get like 125m DOM, tops

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75Live    9,847
6 minutes ago, baumer said:

When is the last non MI Cruise film to make 125 million?

 

2005 War of the Worlds I believe

 

and before that I think it was Jerry Maguire in 1996

Edited by 75live
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Barnack    2,953
On 4/28/2017 at 11:01 PM, MrGlass2 said:

How accurate is BO.com in general? Here are some of their first long-range DOM forecasts for recent movies:

 

Apparently a bit worst that the best predictor on this site for their long-range forecasts, I don't think they have special access nor do they spend money on their own research to do better than the average guy.

 

Studio's are kind of impressive on how good they can predict 3-6 month before the release, but longer range forecast they can be vastly wrong too.

 

As for the Mummy, people saying go big or go home I agree, this is launching a movie universe, full of A-lister that could attract big box office director (or well people that were a-list not so long ago at least), it is arguably more important to launch that movie universe popularity than think about profit margin on that first movie, if it is good and test screen well, I imagine they will go big on it's world release, 165+m world P&A type of big.

 

As for Cruise recent non MI domestic track record it is not that great it is true, he was a special case, people preferred Tom Cruise movies too Tom Cruise himself after is really bad PR year, him as a roles is maybe not a draw like in the past, but is name attach to a movie still give it a good aura that this should be fun among a large part of the audience.

 

I'm not sure what happened with Edge of Tomorrow exactly, it did seem like a perfect recipe, very commercial high concept, good trailer, giant spectacle, great reviews all around, is it just the sad reality that if you do not open that high for a blockbuster type title it is impossible to turn around that momentum or is Cruise brand somewhat really down domestic ?

Edited by Barnack
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The Futurist    22,376

If anything, Edge of Tomorrow proved once again that without a brand, your 175m blockbuster isn't worth much, sadly.

 

Even if the movie has a great concept and great reviews/reception.

 

 

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Barnack    2,953
1 hour ago, The Futurist said:

If anything, Edge of Tomorrow proved once again that without a brand, your 175m blockbuster isn't worth much, sadly.

 

But good very commercial proven one sentence high concept like Edge Tomorrow could do the job instead of a brand from time to time, look at the Martian.

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The Futurist    22,376
1 minute ago, Barnack said:

 

But good very commercial proven one sentence high concept like Edge Tomorrow could do the job instead of a brand from time to time, look at the Martian.

 

The exception to the current rule I guess.

 

 

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MrGlass2    1,152
3 hours ago, Barnack said:

As for Cruise recent non MI domestic track record it is not that great it is true, he was a special case, people preferred Tom Cruise movies too Tom Cruise himself after is really bad PR year, him as a roles is maybe not a draw like in the past, but is name attach to a movie still give it a good aura that this should be fun among a large part of the audience.

 

It is hard to talk about Tom Cruise "non MI" track record because since MI3, he just hasn't done a lot of big-budget action movies - except Mission Impossible. Oblivion was moderately successful and Edge of Tomorrow disappointing; that's it, the rest is (successful) MI movies. And he did launch the lower-profile but profitable Jack Reacher series.

Overall that is a pretty good track record for an actor who doesn't pick roles in the modern franchise model - until perhaps The Mummy.

 

3 hours ago, Barnack said:

 

As for the Mummy, people saying go big or go home I agree, this is launching a movie universe, full of A-lister that could attract big box office director (or well people that were a-list not so long ago at least), it is arguably more important to launch that movie universe popularity than think about profit margin on that first movie, if it is good and test screen well, I imagine they will go big on it's world release, 165+m world P&A type of big.

 

Then again if it flops, Universal can pretend it never happened and launch their dubious Monsters Cinematic Universe with the next movie: that is what they did after Dracula Untold. But this seems a more ambitious and well-planned attempt (especially the Russell Crowe character), so if it doesn't work out that will probably be the end of the MonsCU.

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Barnack    2,953
15 minutes ago, MrGlass2 said:

 

It is hard to talk about Tom Cruise "non MI" track record because since MI3, he just hasn't done a lot of big-budget action movies - except Mission Impossible. Oblivion was moderately successful and Edge of Tomorrow disappointing; that's it, the rest is (successful) MI movies. And he did launch the lower-profile but profitable Jack Reacher series.

Overall that is a pretty good track record for an actor who doesn't pick roles in the modern franchise model - until perhaps The Mummy.

 

Oblivion/Jack Reacher I'm not sure how successful they were, Jack Reacher 2 gross budget was nearly 100 million:

https://fastlane.louisianaeconomicdevelopment.com/Film/FilmSearchDetails.aspx?ProjNum=GqkbSZEd3QDTAlWLjuQ2Rw%3d%3d

 

It did 162 million at the BO, not bad but it is not domestic heavy like a Mag 7 that can get away with not doubling is budget and still doing really well (Mag 7 is selling very well in DVD right now for example), will know before the end of this year they got how much in tax credit and have a better idea. If it achieved to get it's budget below 85 it could have been ok.

 

Same for Oblivion, if it reached Elysium budget and if Cruise gave away if first dollar gross it probably made the same kind of profit, but it was a 160m gross budgeted movie that made 286 million at the BO:

 

https://fastlane.louisianaeconomicdevelopment.com/Film/FilmSearchDetails.aspx?ProjNum=dds9lTP6WsNtuzsgF6cvDw%3d%3d

 

22.9 million in one Tax credit, that make it in the  worst case scenario a 140 million net budget, maybe it did reach a low enough budget to be a small success (really depend of Cruise contract on this one, if is bonus kicked in late enough they made a nice little profit of 20m or so like Elysium, maybe not otherwise).

 

Jack Reacher 1-2 are kind of franchise movie:

https://en.wikipedia.org/wiki/List_of_best-selling_books

 

It is not Harry Potter or Life of Pi, but it is still one of the most popular modern book series.

 

 

Edited by Barnack
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John Rambo    142

I'm kinda optimistic now. Cruise is weak in Latin Countries. I feel this movies gonna do well in these places apart from Cruise Fort Asia. 

Coming to Domestic 100m is pretty much possible. 150 looks doable which again depends on WoM. Whatever the movie grosses above 150 mark is a bonus.

 

 

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