Dune OS Thread: DESERT POWER 400.2M WW!!!!!!!!!!!!!!!!!!!!!!!!!!! (292.3M OS)

[Issac Newton]

As of 7 Oct (Italy) 

€61,891 / €5,994,004

8,754 / 832,079

 

Will surpass 6M today! !

 

Quote

Will surpass 6M today! !

Yes today😃

[efialtes76]

On 10/7/2021 at 11:22 AM, Issac Newton said:

As of 6 Oct (Italy)

€88,844 / €5,931,727

14,499 / 823,318

 

Will surpass 6M today! !

€61,891/€5,994,004

On Friday...

Edited October 8, 2021 by efialtes76

[Issac Newton]

Wait, did my reply went invisible 🙄✋

[Barnack]

6 hours ago, eridani said:

I understand that 106m is 53% of the 200m. But what does a 55m release here means in the context of netting 51m? It can't possibly mean that the movie will get 93% return to the studio, can it? If so - how?!?

 

A 55m release in that context is the theatrical release cost (digital print tax, marketing and so on), it is a nebulous cost because at least in the domestic market the theatrical release marketing campaign serve also to put the movie on the map for all the yet to come window has well. Some movie domestic release can go in the $80m, historically China release in comparison are much much cheaper, when Transformer 4 spent $7 million on their it was a big deal.

 

6 hours ago, eridani said:

But what does "6 million release will net you 44m" mean?   I am completely confused by that. How can 6 million yield 44m? What is does then 6 mil refer to then? what does 44m refer to?

Same has above, the cost of releasing the movie in China reduced from the gross the studio get from it's box office, give you the net theatrical return, China release cost tend to be around 3% of the box office.

 

6 hours ago, eridani said:

Is then the retention rate in those tables the percentage of money retained by the studio out of total BO revenues?

Yes, that the share of the ticket sales that theatrical chain give back to the studio

 

6 hours ago, eridani said:

Isn't profit margin whatever is left after expenses are substracted from revenues on the level of entire movie/marketing production? If so, how can it even be calculated to individual markets? 

Exactly, studio have release campaign and cost for each individual markets, in the past city billboard, newspaper, tv, radio ads and so on in that market and now social media ads campaign that target people, and because over place and time it does change a lot market to market, some theater chain-theater do more local ads themselve in some market than other and so on

 

6 hours ago, eridani said:

then if someone invests a million into marketing for 5th wave, and the movie does 2 million in BO revenue, out of which the studio gets 0.8 million back due to its share - then the studio is in fact in negative profit margin because locally it spent more? 

That it, negative net theatrical was for a while very common in many market (including domestic).

 

6 hours ago, eridani said:

Or do those profit margins somehow even add portion of the production budget as well per each territory? 

 

No theatrical net does not look at any other cost than the theatrical return - the cost of releasing the movie, people gross point, movie production cost are not taken into account.

 

6 hours ago, eridani said:

Does the above mean that in most countries around the world the studio gets a big say in how the local territory marketing and distribution is handled - but studio also gets some direct, additional expenses in each of those territories?

Yes, giant studio and they tended to have deal to have almost full coverage, in some market they will use local distributor all the time or in some they will pre-sales some movies to them (like Liongates will do for all the non domestic-uk market).

 

Universal has an Universal france release-marketing department, a Universal Uk release-marketing department, and during the greenlight process of a movie, they will get the movie script-cast proposal and so on and will give estimate on how it would do in theirs market, what the release campaign would look like and can give point on how well they feel different option for element of the story or cast would play here.

 

I imagine has time goes on, marketing get less and less different has Internet is destroying quite fast cultural difference (a bit like rural, urban and different region difference diminished quite a bit nationally with national tv)

 

6 hours ago, eridani said:

. If, on bond example, retention cut is 25% and profit is 21%. I assume the 21 percent is not out of 25 but that is it 21 out of original 100 percent? So basically 4% difference (out of total worth of BO returns) is spent by studio on distribution and marketing costs? Is that correct?

Correct.

 

In China Sony expected to do a box office of 42.75 millions

They expected revenues from that of 10.69 millions

 

Expense expected-planned:

Marketing: 1.89 million

Print: Nill (only market like that, I imagine so much of it came in existence in an already digital world)

 

You can consult:

https://wikileaks.org/sony/docs/03_03/MKTGFIN/Kathy Binder/FY16 MRP - by film.pdf

 

you will see Bond, the will smith December movie, Pixel, Ricki and the flash, etc...

 

Take Hotel Transylvania 2 for a small blockbuster or really big non blockbuster.

 

250 million Internal box office expected of that they expected 98m to come to them (39.2%) and 38.5 million in marketing leaving them 59.5 million or 23.8% of the gross all the sudden their 25% net from China stop looking has if it is a bad deal and to dismiss that market BO, it has an above average return for them.

 

 

[jma22]

Box office Italy (Dune)

Thursday: 62k/5,99 (-40% LT)

Friday: 72k/6,06 (-51% LF)

Without new big openers this weekend, this is big drop... 😥

[Valonqar]

Chin up everyone! Next week, all eyes on Japan and Portugal and the week after will be opening bonanza. Also, dom PS are looking stellar. 

[Merkel]

1 hour ago, Valonqar said:

Chin up everyone! Next week, all eyes on Japan and Portugal and the week after will be opening bonanza. Also, dom PS are looking stellar. 

 

I think it only opens in Portugal on the 21st, not next week

[Valonqar]

Maybe IMDB release schedule isn't accurate. 

[efialtes76]

1 hour ago, Valonqar said:

Maybe IMDB release schedule isn't accurate. 

Venom next week.

Dune and Halloween on 21st.

[Valonqar]

But Japan opens next week right? 

[vale900]

11 hours ago, jma22 said:

Box office Italy (Dune)

Thursday: 62k/5,99 (-40% LT)

Friday: 72k/6,06 (-51% LF)

Without new big openers this weekend, this is big drop... 😥

 

There was a problem with the system and all the box office of the weekend in italy won't count the earnings from all THE SPACE CINEMA around the country. They have around the 15% of all the screens. 

Cinetel released an official press release about this. 

Edited October 9, 2021 by vale900

[vale900]

1 minute ago, vale900 said:

 

There was a problem with the system and all the box office of the weekend in italy won't count the earnings from all THE SPACE CINEMA around the country. They have around the 15% of all the screens. 

 

[efialtes76]

1 hour ago, Valonqar said:

But Japan opens next week right? 

Yep.

[Valonqar]

So because of the system problem we can expect lower official number which will be corrected when the problem is solved. 

[titanic2187]

38 minutes ago, vale900 said:

 

There was a problem with the system and all the box office of the weekend in italy won't count the earnings from all THE SPACE CINEMA around the country. They have around the 15% of all the screens. 

Cinetel released an official press release about this. 

Is this like a temporary problem?? Because last few weeks they match up

[keysersoze123]

I hope this has a TMobile offer as well. Looked amazing in Dolby for sure. 

[efialtes76]

Italy 

Saturday €154k.

 

 

[DInky]

 

Quite a few new markets next week.

 

 

[Purple Minion]

 

 

[Valonqar]

That's an excellent hold!  And it should be adjusted upward with actuals. It should be at 130M+ OS before dom release (and all those big markets opening that same weekend).