Eternals Weekend Thread: 71M OW DOM, 90M OS | Dune 7.6M (-50%), NTTD 6.2M, Venom 4.5M, Spencer 2.1M

[Plain Old Tele]

17 minutes ago, Daxtreme said:

The subject matter might be too "grand" for parents who think their children might be bored with it

I mean, my anti-CBMness aside, no chance in hell I’m taking my kid to a two and a half hour movie. 

[Ms Lady Hawk]

32 minutes ago, TwoMisfits said:

FINALLY A DEMO BREAKDOWN - and here's another huge problem for the Eternals - I was right - unlike normal MCU, it was not a diverse breakdown - plus as per regular this year, almost no families...13-45 white male was the predominant audience (and yes, again Deadline doesn't add to 100% for the breakdown, but let's assume they dropped the other category)...that's a total fail by Disney b/c this movie shouldn't have been that - somehow Disney drove away the diversity they were trying to attract, when Venom 2 had no such problems just last month...

 

"Other stats on Eternals: updated demos through Saturday were 61% males, 39% females, 55% between 18-34 and 53% under 25. General audience diversity make-up per PostTrak was 51% Caucasian, 23% Hispanic and Latino, 13% African American and 9% Asian. General audience made up 85% of the pic’s business while parents and kids under 12 combined were 15%. Overall 3 1/2 stars and 78% positive, with a 60% definite recommend — not Marvel’s finest moment. Kids under 12 liked it better at 86% and four stars. Men under 25 made up 31% of the crowd (76% grade), Men over 25 30% (78%), Women under 25 were 22% (80%) and women over 25 at 17% (who liked it the most at 81%).

 

https://deadline.com/2021/11/eternals-opening-weekend-box-office-1234868870/

This is all so interesting. In the Eternals thread, I kind of bought into the critics v ga argument being made by some. But when you look at the critical reception and more scientific ga metrics, it seems both weren’t too enthusiastic about this movie. It’s kind of baffling, as I thought this movie was better than other MCU entries- like Thor 2. The only thing I can figure is that although the cinematography was on point. I mean the movie is visually fantastic, but visually darker than most MCU films. There are more dark and gloomy skies, and dark tones.

[von Kenni]

38 minutes ago, Ms Lady Hawk said:

This is all so interesting. In the Eternals thread, I kind of bought into the critics v ga argument being made by some. But when you look at the critical reception and more scientific ga metrics, it seems both weren’t too enthusiastic about this movie. It’s kind of baffling, as I thought this movie was better than other MCU entries- like Thor 2. The only thing I can figure is that although the cinematography was on point. I mean the movie is visually fantastic, but visually darker than most MCU films. There are more dark and gloomy skies, and dark tones.

And when looking IMDB and taking away the fandom ratings & review bombers (disregarding the 10s &1s that don't fall in the bellish curve, i.e. looking where the midpoint of the curve is) the overall GA rating is around 7.0-7.3 which isn't great but not terrible either. However, I think the expectations were closer to 8.

 

https://www.imdb.com/title/tt9032400/ratings/?ref_=tt_ov_rt

Edited November 8, 2021 by von Kenni
IMDB link

[BoxOfficeFangrl]

1 hour ago, TwoMisfits said:

 

Yep, and this demo has been missing at all movies all year, along with the kids 12 and under...Disney obviously wanted to attract this demo, and missed almost entirely...

 

They also wanted to attract a diverse demo, and had the least diverse supers turnout of the year...even more Caucasian than Black Widow, which was 46%...

 

And I want to note - this had even fewer families - Black Widow was 23% (10% parents, 13% kids) - this one gets 15% combined...I guess Clifford is well timed for Tuesday, even if it's terrible...

Eternals was "The first MCU movie with a sex scene!" Not exactly the best way to draw in the "family" audience...

 

 

1 hour ago, titanic2187 said:

Actually 2.1m isn't good number for me, I expect more since the buzz in this one seem stronger.  They should go try platform release. 995 is too wide and too fast since this kind of movie need longer time for people to realise it is out there in the theater.  

The movie's been a hot topic as an awards contender for a couple of months (since it premiered at Venice) and got a lot attention to begin with, for casting KStew as Diana. I don’t think lack of awareness is the problem here.

 

The older audience has been slow to return to theaters and even pre-Covid, I doubt Spencer would have been a big word of mouth hit even among the prestige crowd. Not because the movie shows a flawed/imperfect Diana (so did The Crown and it had its most popular season yet), but because Pablo Larrain's sensibilities aren't the most mainstream. I'm thinking of the people at my screening of The Favourite who walked out midway through, they probably expected some Masterpiece Theatre sort of thing and got a Yorgos Lanthimos movie.

 

The typical viewer of The Crown would totally hate two hours of Kristen Stewart whisper-yelling as Princess Di in a sort of horror movie. Neon probably knew this, obscured the unconventional aspects in the trailers and went for the "big" opening weekend. The Arclight's not around anymore to give arthouse fare the Star Wars treatment with 30 showings a day in limited release.

Edited November 8, 2021 by BoxOfficeFangrl

[von Kenni]

1 hour ago, TwoMisfits said:

FINALLY A DEMO BREAKDOWN - and here's another huge problem for the Eternals - I was right - unlike normal MCU, it was not a diverse breakdown - plus as per regular this year, almost no families...13-45 white male was the predominant audience (and yes, again Deadline doesn't add to 100% for the breakdown, but let's assume they dropped the other category)...that's a total fail by Disney b/c this movie shouldn't have been that - somehow Disney drove away the diversity they were trying to attract, when Venom 2 had no such problems just last month...

 

"Other stats on Eternals: updated demos through Saturday were 61% males, 39% females, 55% between 18-34 and 53% under 25. General audience diversity make-up per PostTrak was 51% Caucasian, 23% Hispanic and Latino, 13% African American and 9% Asian. General audience made up 85% of the pic’s business while parents and kids under 12 combined were 15%. Overall 3 1/2 stars and 78% positive, with a 60% definite recommend — not Marvel’s finest moment. Kids under 12 liked it better at 86% and four stars. Men under 25 made up 31% of the crowd (76% grade), Men over 25 30% (78%), Women under 25 were 22% (80%) and women over 25 at 17% (who liked it the most at 81%).

 

https://deadline.com/2021/11/eternals-opening-weekend-box-office-1234868870/

So these numbers are more diverse than the US generally but I wonder what the averages/ranges are for MCU flicks, and can anyone answer a 101 question:

 

How does a pre-pandemic domestic box office year total demo differ from the US overall demos?

 

I.e. how much more it skews to younger demos, are there differences between ethnicities, etc.?

 

I guess the pandemic hesitancy factor (rightfully IMO) with women (and families) is higher than men and especially with older women and mothers (any data points about this?). Significant enough to supress Eternals' box office considerably.

[Ozymandias]

5 hours ago, MCKillswitch123 said:

 

The issue is not whether or not fans of the original Ghostbusters movies deserve a third film or not.

 

It's more that the only reason Afterlife is even happening in the first place is because Sony is desperate for nostalgia money, and since the 2016 movie lost them money in its theatrical run (they overspent, a 140m budget is absurd for a GB film) AND made man-children around the world cry because how dare they do a GB movie with female leads that in no way erases the 1984 film from existence, they did a direct sequel to the 84 and 89 films that, even if unintentionally, pretty much rewards those who harassed everyone involved with the 16 film because "durr women threaten our manhood."

 

If those are the "fans" of the series, Ghostbusters has "fans" just as poisonous as Star Wars, Marvel or DC.

 

Lol no its not, 140m is around exactly what you'd expect for a franchise IP film today, I'm sure the budget for Aftermath is somewhere in that vicinity too.   This talking point that 140m was too much money for a modern remake of a classic IP in today's world is just absurd and was only put out there after it became clear it was not embraced enough to get a sequel.

[Daxtreme]

52 minutes ago, Plain Old Tele said:

I mean, my anti-CBMness aside, no chance in hell I’m taking my kid to a two and a half hour movie. 

 

Didn't seem to stop people from flocking to see the Avengers movies in record numbers. They are basically the same length.

 

There is something else at work here. The movie just doesn't seem to appeal to families at all.

[Cap]

1 hour ago, Daxtreme said:

The subject matter might be too "grand" for parents who think their children might be bored with it

 

Clearly the marketing doesn't convey this movie as a family movie at all because they're straight up deserting the movie

I loved it and I didn’t take my nephew, despite taking him to Shang Chi. He’s like 11. Just a little too young for it. 
 

Also the demos explain the CinemaScore. The demo that liked the movie the most, mostly hasn’t seen it yet. I have seen pretty positive reactions from Girl Fandom this week, and suspect it will find its legs as it goes/on Disney+. 
 

And 71M DOM for both Shang Chi and Eternals shows that the Marvel brand is strong and consistent. Looking forward to sequels of both. 

[Barnack]

30 minutes ago, von Kenni said:

So these numbers are more diverse than the US generally but I wonder what the averages/ranges are for MCU flicks, and can anyone answer a 101 question:

 

US generally do tend to be a bit older than OW crowds for Marvel movies I think and movie going audience in general is less white than the American average (probably simply because the younger people goes significantly more by capita).

 

For both your question, those can maybe give some clues

https://www.motionpictures.org/wp-content/uploads/2020/03/MPA-THEME-2019.pdf

https://www.motionpictures.org/wp-content/uploads/2021/03/MPA-2020-THEME-Report.pdf

 

Comparing in ticket sold 2019/2020 (with the * that a lot of the audience was pre-lock down in 2020, Bad boys being the big movie of the year)

12-17: 11% / 13%

18-24: 13% / 12%

25-39: 25% / 28%

49-49: 15% / 13%

50-59: 11% / 10%

60+..: 15% / 10% (that was going up and up in recent year's, could be no award season but seem like a massive drops of the elderly will see with the 2021 numbers)

 

White.: 54% / 49%

Latino: 25% / 29%

Black.: 11% / 14%

Asian.:  7% / 6%

Others:  3% / 2%

 

A strong latino turnout would be above 25% I think, Venom for example:

Diversity demos were 40% Caucasian, a very strong 29% Hispanic and Latino turnout, 16% Black and 15% Asian/other. 

 

Needless to say, those demo for a movie OW can be off I would imagine (I never took such survey in my life, not sure they do them in Canada much)

 

When it play young with family it can look like that:

Diversity demos were 38% Caucasian, a strong 34% Hispanic and Latino turnout, and 16% Black and 12% Asian/other. 

And when it play much older (Soprano prequel):

67% Caucasian, 20% Latino and Hispanic, 5% Black and 8% Asian/other showed up.

 

 

 

Edited November 8, 2021 by Barnack

[Barnack]

13 minutes ago, Ozymandias said:

 

Lol no its not, 140m is around exactly what you'd expect for a franchise IP film today, I'm sure the budget for Aftermath is somewhere in that vicinity too.   This talking point that 140m was too much money for a modern remake of a classic IP in today's world is just absurd and was only put out there after it became clear it was not embraced enough to get a sequel.

It does not look like a 140m affair, more like a 70m one.

 

Has for the budget not being absurd, that is arguable but I think true, Pixels 3D was $120m net without a franchise name for it, but at that price tag one could have expected names with a bigger intl ouphm, a bit like that exec was pointing out about their future Pixels project:

 

https://wikileaks.org/sony/emails/emailid/40707

On Pixels Sony has a huge tent pole idea.  It could be an event picture.  But Sandler and James limit its upside and make it the same thing those actors always do, a double when it works.  And Chris Columbus hasn't had a hit in a decade.  The choices are not aiming at the huge event tent pole, which this idea clearly is.  In fairness, I believe Happy Madison brought the project to the studio.  So Sony may not have had much choice without blowing the relationship with Sandler, and they want another Grownups, although after That's My Boy they could have dumped him (not saying I would have, but it was worth considering). 

 

Another example of a variation of the same problem are two of Sony's projects.  If Pixels was at Disney or Warners it would be an event science fiction picture.  Candy Land, litigation aside, would be an event family picture at those same studios.  Instead Sony is going with Adam Sandler and Kevin James -- solid, not too risky, but aiming at a double when other studios would go for a home run -- make an event picture and try to create a franchise.  I believe Sony has fewer true franchises largely because of the way they think early in the process, not solely because a few big pictures failed during the last few years. 

 

I feel the same was going on with Blockbuster, going for a double, but with a big price tag.

[von Kenni]

8 minutes ago, Barnack said:

US generally do tend to be a bit older than OW crowds for Marvel movies I think and movie going audience in general is less white than the American average (probably simply because the younger people goes significantly more by capita).

 

For both your question, those can maybe give some clues

https://www.motionpictures.org/wp-content/uploads/2020/03/MPA-THEME-2019.pdf

https://www.motionpictures.org/wp-content/uploads/2021/03/MPA-2020-THEME-Report.pdf

 

Comparing in ticket sold 2019/2020 (with the * that a lot of the audience was pre-lock down in 2020, Bad boys being the big movie of the year)

12-17: 11% / 13%

18-24: 13% / 12%

25-39: 25% / 28%

49-49: 15% / 13%

50-59: 11% / 10%

60+..: 15% / 10% (that was going up and up in recent year's)

 

White.: 54% / 49%

Latino: 25% / 29%

Black.: 11% / 14%

Asian.:  7% / 6%

Others:  3% / 2%

 

A strong latino turnout would be above 25% I think, Venom for example:

Diversity demos were 40% Caucasian, a very strong 29% Hispanic and Latino turnout, 16% Black and 15% Asian/other. 

 

Needless to say, those demo for a movie OW can be off I would imagine (I never took such survey in my life, not sure they do them in Canada much)

 

When it play young with family it can look like that:

Diversity demos were 38% Caucasian, a strong 34% Hispanic and Latino turnout, and 16% Black and 12% Asian/other. 

And when it play much older (Soprano prequel):

67% Caucasian, 20% Latino and Hispanic, 5% Black and 8% Asian/other showed up.

 

 

 

Wow! This is hugely informative. Thanks for sharing these insights!

[titanic2187]

Dune actual

Nov 5, 2021

2

$7,790,194

-49%

3,546

$2,197

$84,116,356

3

 

Nov 5, 2021	2	$2,272,827	+78%	-54%	3,546	$641	$78,598,989	15
Nov 6, 2021	2	$3,382,775	+49%	-48%	3,546	$954	$81,981,764	16
Nov 7, 2021	2	$2,134,592	-37%	-46%	3,546	$602	$84,116,356	17

[von Kenni]

		Movie	Distr	Gross	%LW	Thr	Thr Chng	Per Thr	Total Gross	W
1	N	Eternals	Walt Disney	$71,000,000		4,090		$17,359	$71,000,000	1
2	(1)	Dune	Warner Bros.	$7,790,194	-49%	3,546	-579	$2,197	$84,116,356	3
3	(3)	No Time to Die	United Ar…	$6,180,899	-20%	3,007	-500	$2,056	$143,152,307	5
4	(5)	Venom: Let There be C…	Sony Pict…	$4,465,000	-22%	2,640	-638	$1,691	$197,007,635	6
5	(8)	Ron’s Gone Wrong	20th Cent…	$3,600,000	-4%	2,650	-910	$1,358	$17,577,325	3
6	(10)	The French Dispatch	Searchlig…	$2,600,000	n/c	1,205	+417	$2,158	$8,469,072	3
7	(2)	Halloween Kills	Universal	$2,350,000	-73%	3,098	-518	$759	$89,715,075	4
8	N	Spencer	Neon	$2,100,000		996		$2,108	$2,100,000	1
9	(6)	Antlers	Searchlig…	$2,000,000	-53%	2,800	n/c	$714	$7,605,908	2
10	(7)	Last Night in Soho	Focus Fea…	$1,800,000	-57%	3,016	n/c	$597	$7,638,635	2
11	(4)	My Hero Academia: Wor…	FUNimation	$1,600,000	-74%	1,445	-136	$1,107	$9,767,647	2
12	(9)	The Addams Family 2	United Ar…	$1,440,868	-53%	1,807	-950	$797	$54,943,101	6
-	(11)	Shang-Chi and the Leg…	Walt Disney	$502,000	-53%	440	-675	$1,141	$223,734,907	10
-	(12)	The Last Duel	20th Cent…	$151,000	-73%	220	-730	$686	$10,528,876	4
-	(-)	Free Guy	20th Cent…	$80,000	+9%	5	-180	$16,000	$121,504,769	13
-	(-)	The Souvenir Part II	A24	$40,794	+54%	15	+12	$2,720	$73,244	2
-	(-)	Jungle Cruise	Walt Disney	$34,000	+20%	75	-25	$453	$116,945,973	15
-	(-)	Dear Evan Hansen	Universal	$29,000	-1%	220	-72	$132	$14,947,020	7
-	(-)	Candyman	Universal	$20,000	-72%	123	-536	$163	$61,178,310	11
-	N	The Beta Test	IFC Films	$18,500		25		$740	$18,500	1
-	N	Hive	Zeitgeist	$13,755		1		$13,755	$13,755	1
-	(-)	Mass	Bleecker …	$5,417	-69%	37	-40	$146	$136,774	5
-	(-)	Becoming Cousteau	Picturehouse	$4,346	-92%	15	-137	$290	$230,492	3
-	(-)	Only the Animals	Cohen Med…	$3,434	+1%	6	+1	$572	$9,138	2
-	(-)	Délicieux	Mongrel M…	$3,007	-52%	9	-3	$334	$238,587	9
-	(-)	I’m Your Man	Bleecker …	$1,983	-27%	3	-10	$661	$267,353	7
-	(-)	Wife of a Spy	Kino Lorber	$1,617	+184%	3	+1	$539	$62,988	8
-	(-)	Tango Shalom	Vision Films	$1,202	-9%	3	-1	$401	$102,651	10
-	(-)	Golden Voices	Music Box…	$1,028	-56%	6	-2	$171	$27,613	5
-	(-)	Luzzu	Kino Lorber	$729	-10%	2	-2	$365	$29,675	4
-	(-)	The Lost Leonardo	Sony Pict…	$489	+42%	3	n/c	$163	$442,309	13
		31		$107,839,262

 

 

I was wondering how the weekend was only $7.6m for Dune. That Sun drop didn't make sense. $7.8 looks more like it. Sub 50%!

 

After next weekend it's going to be around $92m dom.

Edited November 8, 2021 by von Kenni

[WittyUsername]

Well, at least Dune is holding up reasonably well for a hybrid release. 

[Flopped]

8 minutes ago, WittyUsername said:

Well, at least Dune is holding up reasonably well for a hybrid release. 

 

And for such a bland, beige, boring movie. The power of white males to elevate porridge into a must-see movie.  Same demographic that inexplicably turned the B+ Shawshank Redemption into the "best movie of all time." 

Edited November 8, 2021 by Flopped

[Barnack]

8 minutes ago, Flopped said:

Same demographic that inexplicably turned the B+ Shawshank Redemption into the "best movie of all time." 

Not sure they convinced many (I think it would be hard to find a single ranking not open to the public or made scientifically that would have it at the top)

 

Among critics and other curator it is obviously not that high and among the population it tend to look like this:

2008 than 2014

 

Gone with the Wind	1	1
Star Wars	2	2
Titanic		3
The Godfather	9	4
Lord of the Rings	4	5
The Sound of Music	5	6
Dirty Dancing		7
Wizard of Oz	6	8
It’s a Wonderful Life		9
E.T.		10

 

 

DROPPED OUT OF TOP 10 SINCE 2008

Casablanca (#3), The Notebook (#7), Forrest Gump (#8), The Princess Bride (#9 – tie)

 

 

[von Kenni]

9 minutes ago, Flopped said:

 

And for such a bland, beige, boring movie. The power of white males to elevate porridge into a must-see movie.  Same demographic that inexplicably turned the B+ Shawshank Redemption into the "best movie of all time." 

Well, Dune's gender and ethnic demos were pretty much the same as with Eternals (and more diverse than the US population as a whole). Ratings have been pretty much the same with female/male and in all age groups (only 45+ have slightly down compared to younger ones). Also a hit in places like Mexico (doing Interstellar numbers) and in South Korea. Hardly a just white caucasian male flick.

[Flopped]

9 minutes ago, Barnack said:

Not sure they convinced many (I think it would be hard to find a single ranking not open to the public or made scientifically that would have it at the top)

 

Among critics and other curator it is obviously not that high and among the population it tend to look like this:

2008 than 2014

 

Gone with the Wind	1	1
Star Wars	2	2
Titanic		3
The Godfather	9	4
Lord of the Rings	4	5
The Sound of Music	5	6
Dirty Dancing		7
Wizard of Oz	6	8
It’s a Wonderful Life		9
E.T.		10

 

 

DROPPED OUT OF TOP 10 SINCE 2008

Casablanca (#3), The Notebook (#7), Forrest Gump (#8), The Princess Bride (#9 – tie)

 

 

 

What's the source of the table you posted? 

[Barnack]

5 minutes ago, Flopped said:

 

What's the source of the table you posted? 

The only actual poll I known to have been made about favorite movies (and movie star), the Harris one:

 

https://theharrispoll.com/it-may-have-premiered-75-years-ago-but-it-would-appear-that-wind-has-still-got-legs-when-asked-to-name-their-favorite-movie-of-all-time-the-septuagenarian-civil-war-epic-gone-with-the-wind-is-ameri/

 

 

Not sure if they continued to do them:

 

https://web.archive.org/web/20160203102308/https://theharrispoll.com/health-and-life/Tom-Hanks-Favorite-Movie-Star.html

Confirming the notion that it was extremely hard to become one if you were not known in the 90s

 

2006	2007	2008	2009	2010	2011	2012	2013	2014	2015
Tom Hanks	2	2	7	5	=6	4	3	1	5	1
Johnny Depp	=7	3	8	2	1	1	=4	6	4	2
Denzel Washington	1	1	1	3	2	=2	1	2	1	3
John Wayne	3	6	=3	7	3	5	6	7	2	4
Harrison Ford	10	*	5	*	4	8	8	*	9	5
Sandra Bullock	*	9	*	4	10	7	*	5	*	6
Jennifer Lawrence	*	*	*	*	*	*	*	3	=7	7
Clint Eastwood	1	*	2	1	9	=2	2	8	6	8
Brad Pitt	*	*	*	*	*	*	=4	=9	3	=9
Julia Roberts	=5	4	6	10	=6	*	*	4	*	=9

 

[Hatebox]

2 hours ago, Flopped said:

 

And for such a bland, beige, boring movie. The power of white males to elevate porridge into a must-see movie.  Same demographic that inexplicably turned the B+ Shawshank Redemption into the "best movie of all time." 

 

Careful not to cut yourself on all that edge. 🙃