THANKSGIVING WEEKEND THREAD | Encanto v Gucci v Resi Evil | Sales available on the first page | We're all gonna die of sadness not COVID

[titanic2187]

 

 

[Grebacio]

14 minutes ago, titanic2187 said:

 

Ghostbusters Afterlife is now 1.49M ahead of 2016's Ghostbusters pace

Edited November 28, 2021 by Grebacio

[grim22]

6 minutes ago, TiagoRodrigues said:

Surpassing No Time To Die's domestic BO in a week...maybe not so much?

Both movies are headed for about the same finish of 162-163M domestic.

[ThomasNicole]

Honestly there's not much to complain this weekend.

 

Both Encanto and Gucci surpassed the high end tracking with +40M and +20M, despite both being focused on audiences that are struggling to come back to theaters.

 

Ghostbusters have a great hold.

 

Older holdovers are doing good, Eternals did good this weekend after bad last weekend, Dune / NTTD / Venom still very stable.

 

The only true disappointment is Resident Evil but the last one did 26M i don't see why this is surprising.

[Grebacio]

1 hour ago, Eternal Legion said:

This may be a little out of the blue, but did you ever play fantasy movie league?

Btw, nobody is intrested in World of KJ's derby?

[Legion Again]

-12% Encanto Sat? Really did get murdered by sing

[Napoleon]

It took a Lady Gaga to show there's still life at the box office for adult movies after all the overpaid male stars failed to open a movie this year (Matt Damon, Ben Affleck, Clint Eastwood, Mark Wahlberg, Ben Platt...). 

[titanic2187]

95m+ thanksgiving weekend from all movies, down 47% and 56% from 2019 and 2018 . I am a  bit dissatisfied with sub-100m weekend total. Was hoping Enchanto and GB:A can gross few more millions than what they are having now.   

[John Marston]

Not the greatest hold for GBA considering the holiday 

[titanic2187]

5 minutes ago, John Marston said:

Not the greatest hold for GBA considering the holiday 

Our box office is having 2nd weekend curse. Of the top 10 movies of the year, 5 of them had worse than 60% drop despite their opening figure was so much lower than 2019's counterparties. In 2019 and 2018, the same top 10 only had 1 movie drop >60%; TLK for 2019 and Deadpool 2 for 2018. Even both avengers had better hold than 60%. 

 

This is a very worrisome trend since the 2nd weekend generally are supported by more casual moviegoing crowd. Although we see more solid hold in the latter run for some but those are more likely aided by less competition than actual legs. 

[Eric Duncan]

Ehh, I feel like 45% for Afterlife is fine, especially since this is still a fan-driven piece.

[BoxOfficeFangrl]

Not sure I've ever seen a Deadline write-up about a movie's marketing be this...extensive:

 

Quote

RelishMix reports that House of Gucci had a powerful social media pull of 415.4M across Twitter, Instagram, YouTube views and Facebook with the cast pulling in over 234M on their own social media accounts. Lady Gaga counts 188.7M followers with Salma Hayek at 22.7M and Jared Leto at 21.2M. “The cast totally worked it,” said Lomis about how Gaga, Leto, Hayek, Al Pacino and Adam Driver all came through in tubthumping the movie.

Overall, the digital campaign delivered over 1.2 billion impressions and 407M video views targeted to moviegoers, fans of Gaga and the cast, fashion, true crime, and LGBTQ audiences. There were 30+ high impact takeovers in the last week across TV, radio, social, and ticketing partners, including two National Snapchat Lenses, a TikTok One Day Max (in addition to the TikTok Top View in 2 Weeks Out), and Twitter Trend and Spotlight. The two custom Snapchat AR experiences included one single person experience where one tries on accessories from the film, and another multi-person experience with full 3D body mapping where one tries on on full outfits from the Ridley Scott directed movie. There was the official launch of Lady Gaga’s TikTok with the London premiere transformation video which went viral and has amassed north of 12M views.

This post on Gaga’s Instagram grabbed 1.4M views.

 

UAR launched the first trailer for House of Gucci during the Summer Olympics followed by a 60-second spot in NFL Thursday Night Football. The trailer would go on to air during NFL matchups, World Series games, high-profile prime finales and new season premieres, with a high frequency push on cable and local TV.

Outdoor included NY, LA, Chicago and San Francisco with a big digital blast at both LAX and JFK to take advantage of increased holiday travel.

Strong audio campaign in the top 22x markets targeting multiple formats both pre-tracking & during Week of Release. Targeted streaming audio + music video surrounds to target younger consumers, and healthy podcast support across NYT The Daily (including a 50% SOV Takeover WOR) and top true crime podcasts to own the genre.

On digital, to tease the film’s first trailer, five character Posters debuted across talent and film socials noting simply ‘Stasera’.

There was a global premiere tour with House of Gucci debuting in London, Milan, New York and Los Angeles, including custom Snapchat stories from London and NY. There were several tastemaker screenings and receptions, reaching a potential fashion and lifestyle social audience of 11.3M, including a House of Gucci exhibitions experience, in partnership with De La Revolución, held in Los Angeles at FIDM and New York at Fotografiska. There were Twitch Creators screenings in LA, followed by a livestream hosted by Twitch streamer Negaoryx.

There were also radio promoted screenings across the country in the top 25 markets as well as LGBTQ+ Nightlife promotions in top 11 Markets. UAR teamed with notable houses in the NYC ballroom community to a special hosted screening including The Gorgeous House Of Gucci ,The Royal House Of Labeija, House Of Xclusive Lanvin, The Iconic House Of Ninja, The House of Garcon, The Iconic House Of St Laurent and the House Of Xtravaganza.

There was also a tastemaker screening in LA hosted by Patrick Starr.

In theaters, trailers ran on Respect, Dear Evan Hansen, Venom 2, No Time to Die, Halloween Kills, The Last Duel and Eternals. 

Promo partners for House of Gucci included Tanqueray and Airbnb which offered Villa Balbiano (the film’s location for Aldo Gucci’s home) as a special one-night rental.

 

People still have to care and show up at the end of day, though it seems like a lot, written out like that.

 

OTOH, how many times do people complain that a movie had "no marketing"--which is almost never true BTW, the trades end up reporting millions in ads for most films--after they flop on opening weekend. This movie hit a pandemic best OW for its genre, you can't dismiss the milestone as all marketing. I guess you can if you want, it just seems a bit like sour grapes.

 

Edited November 28, 2021 by BoxOfficeFangrl

[narniadis]

42 minutes ago, Eternal Legion said:

-12% Encanto Sat? Really did get murdered by sing

And the inflated Friday? Not saying Sing 2 didnt hurt, it very much did. But, it would have been much more noticeable on a regular weekend. 

[Krissykins]

1 hour ago, Napoleon said:

It took a Lady Gaga to show there's still life at the box office for adult movies after all the overpaid male stars failed to open a movie this year (Matt Damon, Ben Affleck, Clint Eastwood, Mark Wahlberg, Ben Platt...). 

Love this. Go Gaga. 

[von Kenni]

Wknd estimates list

 

		Movie	Distr	Gross	%LW	Thr	Thr Chng	Per Thr	Total Gross	W
1	N	Encanto	Walt Disney	$27,000,000		3,980		$6,784	$40,300,000	1
2	(1)	Ghostbusters: Afterlife	Sony Pict…	$24,500,000	-44%	4,315	n/c	$5,678	$87,758,129	2
3	N	House of Gucci	United Ar…	$14,231,000		3,477		$4,093	$21,832,596	1
4	(2)	Eternals	Walt Disney	$7,900,000	-29%	3,165	-890	$2,496	$150,643,809	4
-	N	Resident Evil: Welcom…	Sony Pict…	$5,275,000		2,803		$1,882	$8,800,000	1
-	(4)	King Richard	Warner Bros.	$3,300,000	-39%	3,302	n/c	$999	$11,378,000	2
-	(5)	Dune	Warner Bros.	$2,165,000	-32%	1,266	-1,201	$1,710	$102,242,000	6
-	(7)	No Time to Die	United Ar…	$1,753,000	-37%	1,342	-1,065	$1,306	$158,128,117	8
-	(6)	Venom: Let There be C…	Sony Pict…	$1,565,000	-46%	1,537	-693	$1,018	$209,515,986	9
-	(8)	The French Dispatch	Searchlig…	$622,000	-38%	450	-355	$1,382	$14,484,230	6
-	N	Licorice Pizza	MGM	$336,000		4		$84,000	$336,000	1
-	(-)	C’mon C’mon	A24	$293,787	+119%	102	+97	$2,880	$378,067	2
-	(10)	Ron’s Gone Wrong	20th Cent…	$182,000	-81%	450	-1,070	$404	$22,728,848	6
-	(-)	Antlers	Searchlig…	$57,000	-85%	232	-458	$246	$10,508,069	5
-	(-)	India Sweets and Spices	Bleecker …	$33,186	-81%	121	-222	$274	$270,170	2
-	(-)	The Last Duel	20th Cent…	$18,000	-58%	130	-35	$138	$10,839,903	7
-	(-)	Shang-Chi and the Leg…	Walt Disney	$14,000	-71%	65	-55	$215	$224,535,145	13
-	(-)	Free Guy	20th Cent…	$12,000	-33%	45	-20	$267	$121,623,590	16
		18		$89,256,973

[M37]

1 hour ago, titanic2187 said:

Our box office is having 2nd weekend curse. Of the top 10 movies of the year, 5 of them had worse than 60% drop despite their opening figure was so much lower than 2019's counterparties. In 2019 and 2018, the same top 10 only had 1 movie drop >60%; TLK for 2019 and Deadpool 2 for 2018. Even both avengers had better hold than 60%. 

 

This is a very worrisome trend since the 2nd weekend generally are supported by more casual moviegoing crowd. Although we see more solid hold in the latter run for some but those are more likely aided by less competition than actual legs. 

This comment really nails the dynamic we’re seeing - some (expected) depression in the level of opening weekends, but much weaker legs from that point, often in OW IMs, despite far less competition and cannibalization  

 

Casual adult audience just isn’t back, and it’s fair question to ask when or how much they ever come back. Movie theaters aren’t dead or even dying, but also can’t be holding out too long for a “normal” that may never return, rather than adjusting strategy to shifting market dynamic.

 

 

[Valonqar]

Any OS numbers for Gucci?

[Porthos]

1 hour ago, BoxOfficeFangrl said:

Not sure I've ever seen a Deadline write-up about a movie's marketing be this...extensive:

 

 

People still have to care and show up at the end of day, though it seems like a lot, written out like that.

 

OTOH, how many times do people complain that a movie had "no marketing"--which is almost never true BTW, the trades end up reporting millions in ads for most films--after they flop on opening weekend. This movie hit a pandemic best OW for its genre, you can't dismiss the milestone as all marketing. I guess you can if you want, it just seems a bit like sour grapes.

 

With all of the cord-cutting going on, I also tend to wonder if the people who complain about "no marketing" actually watch any broadcast/cable TV.

 

Like, if someone doesn't watch any live sports or other popular entertainment, maybe there's a reason why they think there is "no marketing". There are other forms of ads out there besides viral marketing after all.

 

And when it comes to online ads, when one considers how much one is at the mercy of the Almighty Algorithm that can be tuned to an individual's preference, one could still miss out on whatever online advertising is going on, even if one doesn't have ad blocking installed.

 

To give an example, I saw some people complain about "the lack of marketing" for The Last Duel.  Well, all I know is that ads were plastered all over football games and the MLB playoffs. Plenty of marketing was done for that film.  People just didn't care about the product being sold (or how it was sold, perhaps). 

 

Horse, water, drink.

[Krissykins]

3 hours ago, PDC1987 said:

No other drama this year had nearly as ubiquitous of a marketing campaign, was not put on a streaming platform the same day as its theatrical release and had such heavy manufactured Oscar buzz pre-release.

I’d say Respect did. 
 

1 hour ago, Valonqar said:

Any OS numbers for Gucci?

 

$3.4m #1 debut in the UK. 

[Mr Terrific]

Hawkeye ads are all over sporting events. Eternals still present there. 
I know the ABC/Disney/ESPN synergy is part of that. 
I can never decide if ad blitzes mean “Yep, they’re pushing a winner” or “Damn, they’re propping up a loser.”

(referencing Porthos post)

Edited November 28, 2021 by Mr Terrific