May 13-15 Weekend Thread | 67.4% drop for Doctor Strange 2

[XXR vs XXR]

The best number for MoM this weekend is $69,420,069.

[John2015]

9 hours ago, filmlover said:

Firestarter will probably hit about $5M for the weekend due to Friday the 13th but still an unsurprisingly dismal start overall between the nonexistent marketing and awful reviews. They should've just sent it straight to Peacock instead of doing a hybrid release.

"Firestarter" did have some TV spots, but mostly on cable.  Just saw someone posted a TV spot.

 

 

Edited May 14, 2022 by John2015

[John2015]

1 hour ago, ThatWaluigiDude said:

At this point, day-and-date releases are looked as the studios announcing to the world "hey, our movie will probably bomb and we have no trust in it!". Is kinda like, marketing suicide. Universal have nothing to win by following this strategy with bigger movies.

If studios have no faith, they wouldn't release the film in theaters at all. (like "Deep Water")

 

"Firestarter" is actually very likely to make small profit.  With low production budget and modest P&A cost,  if the film can gross more than $10 million in US box office, Universal can actually make small profit though their worldwide output deals.

[Daxtreme]

3 pages still

[EmpireCity]

$16.4m

[BruiseCruise]

4 minutes ago, EmpireCity said:

$16.4m

$2 mil below Batman's 2nd friday oof

[EmpireCity]

Actually, let's go $17m

[Ryan Reynolds]

not good, wom kicking in,  less repeat business

[Gavin Feng]

Just now, EmpireCity said:

Actually, let's go $17m

 

Not great second FRI but $400M is still safe right?

[EmpireCity]

3 minutes ago, BruiseCruise said:

$2 mil below Batman's 2nd friday oof

 

Nah, like $1.3m below, but this will have a way bigger Saturday jump.  

[EmpireCity]

1 minute ago, Gavin Feng said:

 

Not great second FRI but $400M is still safe right?

 

I think so.  

[BruiseCruise]

If saturday and sunday behave the way it did for Civil War then this is around a 63m weekend

[charlie Jatinder]

2 minutes ago, Gavin Feng said:

 

Not great second FRI but $400M is still safe right?

400M was dead last weekend itself.

[ringedmortality]

It'll make 399.99

[charlie Jatinder]

Firestarter seems like 1.2M True FRI. So like $3.9-4M weekend.

[M37]

6 minutes ago, Gavin Feng said:

 

Not great second FRI but $400M is still safe right?

No, not really.  Mid or even low $60s this weekend put that threshold in jeopardy 

[XXR vs XXR]

If $17M is correct then that's a pretty weak Friday bump for the MCU. Saturday probably goes +65% from Friday and Sunday is -35% from Saturday. Gives us something around $63M, which would be lower than GOTG2's 2nd weekend despite opening nearly 30% higher. 

Edited May 14, 2022 by MessiahXXR

[charlie Jatinder]

Pessimistically, I guess SAT could be 50%. So like $60-65m.

[Ryan Reynolds]

Shang chi only went 59% on Saturday with much better wom

[interiorgatordecorator]

hows a billion looking?