Mexico Box Office | Kongzilla repeats on top, Civil War and Abigail underperform

[Carlangonz]

 

$61M OW for SOW. 22% behind Revenant, 17% behind Gravity and 12% under Pacific Rim.

[Purple Minion]

It is a great number for a speciality film opening on January!

[Carlangonz]

Quote

The BAFTA nominations leader, Fox Searchlight’s The Shape Of Water, took a bow in filmmaker Guillermo del Toro’s home country Mexico this weekend — a few days after he took the Golden Globe for Best Director. Early indications have it well outperforming comps at about 61.3M pesos ($3.2M) and as exhibitors ask for authorization to add more shows. It was by far the No. 1 movie this weekend and more than doubled the No. 2 picture in the market.

SOW's PSA is over Revenant (40k vs 45k) and is over Gravity's one too (40k vs 45k). For Sunday, is stealing the biggest auditoriums from  local opener and eventually is gonna take more screens from holdovers.

 

A month ago i wouldn't imagined that SOW would do 70%-80% entire gross of Kong, Logan or The Last Jedi but now is a nice breakout.

Edited January 14, 2018 by Carlangonz

[manny1234]

Could SOW possibly increase next weekend like Coco did?

[Carlangonz]

JANUARY 12-14 WEEKEND. SHAPE OF WATER OPENS BIG AS HOLDOVERS HOLD WELL.

 

Shape of Water

Is totally understandable expect numbers overperforming forecasts for movies like Revenant or Gravity which had more screens (2,000+ screens each one) and benefited from star power of their starrings (Leonardo DiCaprio for Revenant and Sandra Bullock and George Clonney for Gravity), also they were fueled by a strong marketing campaign that included visits from their crew and/or cast like a press conference and a Q&A session with Alejandro Iñarritu and Leo DiCaprio for Revenant and Alfonso Cuarón appearing everywhere, even with a comedian youtuber on a video blog to draw young audiences. Finally, both benefited from other formats like IMAX, 3D and 4D.

 

But now, see a indie movie with a sub-$20M budget, with no star power, a B-15 rating, a marketing campaign practically online based on the success of the movie among critics and on the Awards Season buzz and that on its US release hasn't even gone wide, grossing $62M on its opening weekend and with theatres re-scheduling showtimes to satisfy demand is simply astonishing. One of the best comparisons was Birdman, but now after three days has surpassed the entire gross of the Alejandro G. Iñarritu movie, a better one is Crimson Peak but that will be passed by friday, so we're talking about a massive breakout

 

Meanwhile, due to buzz upcoming for SAG awards and Oscar nominations, the movie is locked to pass $150M and could finish somewhere between $180M-$200M, anything over would require of a wom a la Coco.

 

Una Mujer sin Filtro

- Best debut for a local on January

- 7% behind last fall's hit: Cómo Cortar a tu Patán. May pass $100M 

 

Insidious: The Last Key

- Very good hold, shows being less front-loaded than Insidious 3. $150M locked.

 

The Greatest Showman

- Amazing holds, more surprising cause it's a musical. $220M+ are a safe shot.

 

Jumanji: Welcome to the Jungle

- Other impressive overperformer, should finish over GOTG 2 as 12th biggest hit of 2017.

 

Wonder 

- Best hold of Top 10 for second weekend in a row. Is gonna add at least other $15M+ to the rest of its run.

 

#	MOVIE	WEEKEND	% CHANGE	TOTAL (MXN)	TOTAL (USD)	ADM.	TOTAL ADM.
1	Shape of Water	$62,44		$62,44	$3,27	1,07	1,07
2	Una Mujer sin Filtro	$36,93		$36,93	$1,93	670K	670K
3	Insidious: The Last Key	$25,92	-54,66%	$123,58	$6,41	498,3K	2,54
4	The Greatest Showman	$23,67	-33,30%	$180,34	$9,23	404,5K	3,5
5	Jumanji: Welcome to the Jungle	$22,95	-38,32%	$330,3	$16,83	443,5K	6,91
6	Ferdinand	$10,21	-36,10%	$146,85	$7,48	219,6K	3,42
7	Wonder	$7,36	-32,41%	$153,14	$8,20	128,1K	3,04
8	Tadeo Jones 2: El Secreto del Rey Midas	$7,15	-53,84%	$31,47	$1,62	149,9K	690K
9	Star Wars: The Last Jedi	$2,42	-65,37%	$259,24	$13,34	31,9K	4,37
10	Inside	$2,22		$2,22	$116K	43,2K	43,2K

[Carlangonz]

Apparently the only record for The Last Jedi will be that it held IMAX screens for 6 entire weeks without sharing them with any other movie.

 

Darkest Hours (Universal) and Disaster Artist (Warner) are opening limited today and only available in Cineteca and Cinemex, so still no deal between Universal and Cinépolis, it may come until march as they have three strong releases

[Carlangonz]

Shape of Water has grossed $103.5M ($5.46M USD) after 8 days of release and is heading towards a sub-50% drop and another weekend as No. 1. 

 

The Commuter opens as No. 2 with a $30M+ weekend.

 

The other wide release of the weekend: local animation Leyenda del Charro Negro aims to a $25M weekend.

[Purple Minion]

Final Box Office Results, 2017 (Canacine)

• 348 million tickets sold (+6.4%), 2.82 tickets sold per habitant (+4.8%), average ticket price 47.8 lc (+3.6%)
• 16,661 million gross in lc (+10.9%),
• Top 10 movies: Coco, FF8, DM3, BatB, It, SM:HC, JL, Latin Lover, Baby Boss, Wonder Woman. First time all Top 10 are over 400M lc.

http://canacine.org.mx/wp-content/uploads/2018/01/Resultados-definitivos-2017-1.pdf

[Carlangonz]

JANUARY 19-21 WEEKEND. SHAPE OF WATER REMAINS AS NO. 1.

 

The Shape of Water

- $200M+ become everytime more possible but ain't locked yet. Let's see how much it gets boosted after Oscar nominations. Massive hit for a specialty movie.

 

The Commuter 

- Playing pretty much on par with Non-Stop. Could leg into $85M+

 

La Leyenda del Charro Negro

- 5th installment of the mexican animated saga. -30% from Chupacabras and -25% from Momias. About $75M+ total.

 

Una Mujer sin Filtro

- Bad drop for a local but still can go for $100M+

 

#	MOVIE	WEEKEND	% CHANGE	TOTAL (MXN)	TOTAL (USD)	ADM.	TOTAL ADM.
1	The Shape of Water	$39,52	-37,54%	$132,84	$6,98	650K	2,47
2	The Commuter	$33,94		$33,94	$1,82	583K	583K
3	La Leyenda del Charro Negro	$29,90		$29,90	$1,60	654,8K	654,8K
4	Una Mujer sin Filtro	$18,90	-51,25%	$74,9	$3,90	354K	1,4
5	The Greatest Showman	$13,95	-40,85%	$204,6	$10,49	235,5K	3,9
6	Downsizing	$13,63		$13,63	$731K	235,3K	235,3K
7	Jumanji: Welcome to the Jungle	$12,2	-47,71%	$352,3	$17,99	260,1K	7,4
8	Insidious: The Last Key	$11,7	-55,24%	$146,1	$7,60	237,4K	3,05
9	Ferdinand	$4,6	-54,94%	$153,1	$7,91	94,6K	3,6
10	Wonder	$4,3	-41,57%	$160,8	$8,60	74,85K	3,1

Edited January 22, 2018 by Carlangonz

[Carlangonz]

The Award Season in Mexico is beyond awful.

 

Only 4/9 movies nominated for Best Picture have been released: The Shape of Water, Dunkirk, Get Out and Darkest Hour.

 

The rest of them are released on Jan 26th (Three Billboards...), Feb 2nd (The Post and Call Me By Your Name) and Feb 16th (Lady Bird and Phantom Thread).

 

The point is that 6 out of 9 are distributed by Universal and 4 out of those 6 are playing right now or coming up the following weeks, so they'll lose a lot of steam by no releasing them in Cinépolis. And other thing is that Cinépolis is the only chain that does re-releases for nominated movies that already had their runs, so this time no other chance to see again Dunkirk or Get Out.

 

All said, the highest grosser of this season will be with no doubt: The Shape of Water, which is going for $180M+

[Carlangonz]

This friday The Greatest Showman is getting a small re-expansion with a sing-along version in a few theatres. Considering that Mexico isn't into musicals, this one is a rare but amazing success.

[Carlangonz]

The Shape of Water is having really great holds. Only 10% down from past friday  

[Carlangonz]

Totals up to Friday.

 

1/ The Shape of Water. $164M

2/ Leyenda del Charro Negro. $44M

3/ The Commuter. $55M 

4/ Lo Más Sencillo Es Complicarlo Todo. $3.3M

5/ Una Mujer sin Filtro. $86M

6/ The Greatest Showman. $212.6M

7/ Woody Woodpecker. $1.9M

8/ Molly's Game. $1.7M

9/ Jumanji. $358M

10/ Three Billboards Outside Ebbing, Missouri. $1.5M 

[Carlangonz]

 

Only -9% from last weekend, talk about spectacular legs 

[Carlangonz]

JANUARY 26-28 WEEKEND. SHAPE OF WATER TOPS FOR THIRD WEEKEND AND IS NO. 1 OF 2018.

 

Shape of Water

- Over $200M by friday. Nice shot for $250M, a stunning and unusual 4x multi.

- Despite its bigger opening, still performed as a specialty movie like Birdman and Hacksaw Ridge, both had a 5x and 4x multi.

 

La Leyenda del Charro Negro

- Aims for $90M+, can be 2nd or 1st biggest installment of the local saga.

 

Una Mujer sin Filtro

- By next monday should be the first local that grosses $100M+

 

Molly's Game and Three Billboards Outside Ebbing, Missouri

- Best PSA of the Top 10 with Molly's Game winning by only a few thousand of pesos ($32.86K v $32.40K)

 

#	MOVIE	WEEKEND	% CHANGE	TOTAL (MXN)	TOTAL (USD)	ADM.	TOTAL ADM.
1	The Shape of Water	$35,5	-10,17%	$191,1	$10,11	616K	3,5
2	La Leyenda del Charro Negro	$24,03	-19,63%	$63,45	$3,40	526,8K	1,4
3	The Commuter	$20,34	-40,07%	$70,47	$7,78	341K	1,2
4	Lo Más Sencillo es Complicarlo Todo	$12,8		$12,8	$693K	258K	258K
5	Woody Woopecker	$9,12		$9,12	$493K	210K	210K
6	Una Mujer sin Filtro	$8,9	-52,91%	$92,7	$4,85	171K	1,8
7	The Greatest Showman	$8,8	-36,91%	$219	$11,26	144K	4,2
8	Jumanji: Welcome to the Jungle	$8,4	-31,14%	$365,5	$18,69	181,2K	7,7
9	Molly's Game	$7		$7	$379K	89K	89K
10	Three Billboards Outside Ebbing, Missouri	$5,8		$5,8	$314K	73,9K	73,9K

 

This Friday opens: Maze Runner: The Death Cure, The Little Vampire 3D, Call Me By Your Name, La Prima, La Región Salvaje, Bullet Head (Cinemex exclusive) and The Post (Cinemex exclusive)

 

 

[manny1234]

Have Pre-Sales for Black Panther started in Mexico yet, and also how expected is it to do in Mexico in comparison to other MCU character first film?

[Carlangonz]

16 minutes ago, manny1234 said:

Have Pre-Sales for Black Panther started in Mexico yet, and also how expected is it to do in Mexico in comparison to other MCU character first film?

Noup, but they should start this week. Hype is there buy marketing is very quiet, so right now everything over $270M is a good goal, second best result for a first solo only behind SM:HC.

 

My concern is that marketing has started very late and hype is anywhere close to Deadpool, but lack of competition and the 'B' rating are going to help, if the movie is really good then could go as high as $350M+ and even over $400M.

 

Disney should capitalize more the IW anticipation to build more buzz around this one.

[Carlangonz]

PS for Black Panther are starting in many theatres. Will open on Feb 16th, and unlike Doctor Strange and Ant-Man, this one is getting midnight shows.

[Purple Minion]

Canacine is no longer publishing weekday figures

[Carlangonz]

FEBRUARY 02-04 WEEKEND. 'THE DEATH CURE' OPENS AS NO. 1 AND SHAPE OF WATER GOES FOR $250M+

 

Maze Runner: The Death Cure

- 9% over Scorch Trials and 67% over first MR. 

- Could leg into $150M-$160M but competition is an obstacle (I'm talking to you T'Challa).

The Shape of Water
- Biggest Del Toro's hit in Mexico surpassing Pacific Rim ($201.24M). Soon will pass The Revenant ($236M) and Gravity ($243M) as biggest title from Los Tres Amigos. $250M are on table; will lose steam with BP but post-Oscar weekend can give it a boost if wins BD and/or BP.

La Leyenda del Charro Negro
- Can finish over $100M but by a very small margin. Second local to cross the milestone in 2018.

 

#	MOVIE	WEEKEND	% CHANGE	TOTAL (MXN)	TOTAL (USD)	ADM.	TOTAL ADM.
1	Maze Runner: The Death Cure	$59,40		$59,40	$3,20	1,1	1,1
2	The Shape of Water	$19,35	-45,49%	$224,19	$11,89	340K	4,2
3	La Leyenda del Charro Negro	$12,29	-48,85%	$82,39	$4,41	278,6K	1,9
4	El Pequeño Vampiro	$8,9		$8,9	$480K	185,1K	185,1K
5	The Commuter	$8,1	-60,17%	$87,6	$4,70	143,6K	1,6
6	Lo Más Sencillo es Complicarlo Todo	$5,2	-59,37%	$24,4	$1,31	105,6K	539,7K
7	Woody Woodpecker	$5,06	-44,51%	$16,8	$906K	116,2K	408,6K
8	The Greatest Showman	$4,47	-49,20%	$226,98	$11,68	73,4K	4,3
9	Una Mujer sin Filtro	$3,5	-60,67%	$100,4	$5,26	66,9K	2,06
10	Molly's Game	$3,34	-52,28%	$13,95	$753K	39,7K	185,4K

 

This Friday opens: Fifty Shades Freed (Cinemex' exclusive), La Boda de Valentina, Paddington 2, The Music of Silence, 15:17 to Paris (Cinemex' exclusive) and The Killing of a Sacred Deer.