My claim was that the pre-Halloween weekend was softer than one might expect absent that effect. Not a major drop-off like say the Super Bowl, but shaving ~5-10% off holds, particularly for films that draw younger adults and/or parents & families, as those groups are more likely to engage in Halloween themed activities and skip the usual weekend movie outing (with scary/Halloween themed movies themselves being an exception, at varying degrees of results)   Those 2016 holds look fin