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Will Christmas Eve and Christmas Day being on Saturday & Sunday make that box office weekend lower?

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A few days ago "I Wanna Dance With Somebody" got moved from Wednesday 21st December to Friday 23rd December in the USA... It now opens on the same date as Babylon, and of course Avatar 2 would be in its 2nd weekend. 

 

Basically the wide releases are now:

 

16 december - Avatar 2

21 december - Puss in Boots 2

23 december - I Wanna Dance With Somebody

23 december - Babylon

25 december - Women Talking (expanding)

 

Do you think the fact that Christmas Eve and Christmas Day this year are during the weekend (Saturday/Sunday) is a negative thing that will make that weekend lower?  Won't most people be busy having get togethers with their families and friends or do people still go out in masses during those 2 days...   The same for the following weekend with New Year Eve's being on Saturday this year...

 

Also does anyone understand the move?

 

 

 

Edited by wboxoffice
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Christmas Eve on the weekend definitely depressed the gross. It depresses whatever day it lands on. Christmas Day is a different story.

 

That's why the best configuration is when Christmas lands on a Friday. Christmas Day Friday + Boxing Day Saturday makes for a mega weekend. 

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Yes the day of the week has little effect in the Christmas-New Year period and the business on Christmas weekend does largely depend on what day Christmas Eve, Christmas Day and Boxing Day falls. That's why the best comparison for Avatar 2's daily drops and second weekend will be Rogue One as the days align with eachother. Won't effect total grosses much though as they will make up for a slower weekend on the Boxing Day Monday. 

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22 minutes ago, Fanboy said:

Yes the day of the week has little effect in the Christmas-New Year period and the business on Christmas weekend does largely depend on what day Christmas Eve, Christmas Day and Boxing Day falls. That's why the best comparison for Avatar 2's daily drops and second weekend will be Rogue One as the days align with eachother. Won't effect total grosses much though as they will make up for a slower weekend on the Boxing Day Monday. 

Yep. We're finally getting far enough in the future where there's a precedent set by big openers on the pre-Christmas weekend for every single.calendar configuration.

. Except the 19th I guess.

 

December 15 (Star Wars: TLJ

December 16 (Rogue One)

December 17 (Spider-Man: NWH)

December 18 (Star Wars: TFA)

December 20 (Star Wars: TRoS)

December 21 (Aquaman [not a mega opener but big-ish I guess)

 

December 19 has The Hobbit: TBotFA but A) like Aquaman it's not a mega opener, and B ) it opened the Wednesday before. So it's not a great comparison unless the next tentpole on that weekend opens on the 17th as well.

 

Really handy for comps in the future, that's for sure.

 

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Any clue why IWDWS moved from Wednesday to Friday?  I looked at those past weekends where it was also 23-25 December and most movies had opened on Wednesday accumulating 2 extra days of excellent box office, including those released by Sony (which is the studio of IWDWS)...

 

2016: https://www.boxofficemojo.com/weekend/2016W52/?ref_=bo_wey_table_4

 

2011: https://www.boxofficemojo.com/weekend/2011W51/?ref_=bo_wey_table_4

 

2005: https://www.boxofficemojo.com/weekend/2005W51/?ref_=bo_wey_table_4

 

 

 

Edited by wboxoffice
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