C’MON BARBIE LET'S GO PARTY...AT LOS ALAMOS | BARBENHEIMER WEEKEND THREAD | We’re Thriving in our Plastic Fantastic Era | Mother Mothered with 162M | Daddy Exploded with 82.4M

[ListenHunnyUrOver]

41 minutes ago, 21C said:

 

This lady is getting dragged on Twitter and not gonna lie at first I thought her point made sense but upon seeing the counter-arguments... yeah. The problem is not that Hollywood doesn't go after the female audience, the problem more often than not tends to be that the films that appeal to the female-audience tend to perform better on streaming or simply do not need blockbuster budgets or treatment; and  you can probably count with your fingers the amount of female-driven IPs that'd perform even a third as well as Barbie did (most of which are already being adapted or already have been adapted)

The exception was the YA craze of the early 2010s which stopped because aside from Twilight and The Hunger Games most of those films ended up flopping. 

Nah, Hollywood has been underserving the female audience and creating a lack of female skewing movies for years. MCU, DC, Bond, Indiana Jones, Star Wars, Mission Impossible, F&F, and Spider-Verse are all male skewing. 

[Valonqar]

28 minutes ago, ZeroHour said:

Women probably are underserved at the box office, but TLM just came out in May, it's not like we have to go back 10 years to think of a blockbuster movie aimed primarily toward a female audience!

 

Movie for women vs movie for families. Female lead does not necessarily a movie for women make. Look at Captain Marvel. Skewed heavily male cause women aren't that into SH or at least SH that that movie promoted. They were more into Wonder Woman. 

Edited July 24, 2023 by Valonqar

[Avatree]

11 minutes ago, Valonqar said:

So Barbillion is happening. The question isn't if but how much over. We are witnessing history here. Barbie has no PLF so it's going to be the first billie without PLF since which movie? What was the last non-PLF billie?

Dont count your chickens.

 

Bearing in mind the OW is a huge 50% domestic split, 1 billion will require 500m dom. Which would be over 3x legs. Defo not something you can assume.

[Valonqar]

1 minute ago, Avatree said:

Dont count your chickens.

 

Bearing in mind the OW is a huge 50% domestic split, 1 billion will require 500m dom. Which would be over 3x legs. Defo not something you can assume.

 

It's already skewing international so ratio shouldn't be a problem. But fair enough, lets wait a bit.

[McNerdy]

29 minutes ago, ZeroHour said:

Women probably are underserved at the box office, but TLM just came out in May, it's not like we have to go back 10 years to think of a blockbuster movie aimed primarily toward a female audience!

Right? I rolled my eyes at her post.

[ListenHunnyUrOver]

1 minute ago, Valonqar said:

 

Movie for women vs movie for families. Female lead does not necessarily a movie for women make. Look at Captain Marvel. Skewed heavily male cause women aren't that into SH or at least SH that that movie promoted. They were more into Wonder Woman. 

Yep, even movies like Wonder Woman are comic book and action movies that have a pretty even balance between gender. Plus Wonder Woman is the premiere female superhero. 

[JustLurking]

1 minute ago, Avatree said:

Dont count your chickens.

 

Bearing in mind the OW is a huge 50% domestic split, 1 billion will require 500m dom. Which would be over 3x legs. Defo not something you can assume.

DOM was 45% and likely to be lower since barbie is performing fantastic in some markets that are naturally pretty leggy and that China is pulling a WOM run (plus it's not out in Japan yet, though pretty big question mark on whether that will even matter).

[Spidey Freak]

1 minute ago, Valonqar said:

Movie for women vs movie for families. Female lead does not necessarily a movie for women make. Look at Captain Marvel. Skewed heavily male cause women aren't that into SH or at least SH that that movie promoted. They were more into Wonder Woman. 

 

A Scarlet Witch movie will def outperform Captain Marvel and be more female heavy

[ListenHunnyUrOver]

Just now, McNerdy said:

Right? I rolled my eyes at her post.

To be fair, women also want PG-13 fare, and not just family entertainment with a female lead if that makes sense. 

[MovieMan89]

I’m so damn excited for the second weekend hold for Barbie. If there’s this much demand spillover + superb WOM + not being a sequel + not from a CBM or YA book series (frontloaded genre etc) we could be in for something insane. Probably the only way we don’t have a 2nd weekend that completely blows everyone away is if the weekdays this week are simply unheard of and burn off big demand. 

[reddevil19]

1 minute ago, Spidey Freak said:

 

A Scarlet Witch movie will def outperform Captain Marvel and be more female heavy

More female heavy? Yes. But that may end up being not because of an increase in the female viewership, but decrease in the male one. Can't see a Scarlet Witch movie outgrossing the first CM at this point in time.

[Killimano3]

I agree that there are certainly lots of movies that target a female audience (including a few blockbusters) but without any spoilers I feel like Barbie is definitely a unique film (at least as far as big blockbusters are concerned) in that it's not just trying to appeal to women by having strong female characters, or feminine themes. It very explicitly attempts to capture the idea of modern feminist anger at the system. It's not just telling women they can be doctors too, it's constantly calling out all the big and little things the patriarchy does to keep women down. I don't think i've ever seen that portrayed so prominently and so in-your-face before. So I don't think it's surprising that a lot of women are seeing this as a breakthrough film that's never been done before. 

Edited July 24, 2023 by Killimano3

[Spidey Freak]

Just now, reddevil19 said:

More female heavy? Yes. But that may end up being not because of an increase in the female viewership, but decrease in the male one. Can't see a Scarlet Witch movie outgrossing the first CM at this point in time.

 

Depends on who else is there in the SW movie besides Wanda

[Bob Train]

8 minutes ago, Avatree said:

Dont count your chickens.

 

Bearing in mind the OW is a huge 50% domestic split, 1 billion will require 500m dom. Which would be over 3x legs. Defo not something you can assume.

No, it has 45/55 DOM/OS split as of OW. And staggered rollout with Japan in August and leggy run in China, could end up 40/60 by end of run if not more.

Edited July 24, 2023 by Bob Train

[VanillaSkies]

13 minutes ago, JustLurking said:

Barbie does have PLF, it just doesn't have IMAX

I feel like we’ve had to say this every day, all weekend long and still people don’t get it. Dolby, AVX and other PLFs went to Barbie. 

 

IT IS NOT A PLF FREE MOVIE!

yeesh

[Valonqar]

9 minutes ago, ListenHunnyUrOver said:

Yep, even movies like Wonder Woman are comic book and action movies that have a pretty even balance between gender. Plus Wonder Woman is the premiere female superhero. 

 

Exactly. There was a study that showed women prefer mixed gender movies to all-one gender movies, so male and female rather than all male or all female. Also, it's typical that TLM stans got their panties in a twist now that Barbie is poised to smoke TLM's lifetime WW boxoffice in 2 weeks. These movies have nothing in common thematically so that tweet about udnerserved female audience is right. Most of the time, women are watching movies for men that have female characters but are thematically movies for men (SH genre, SW, Fast&Furious) or kiddie movies that kids drag them into (TLM). Movies that are made for women as primary target audience, not as appendage to family or male audience such as Titanic, Barbie, Twilight, THG  are not that common even though Titanic changed the perception of valuable audience for a bit. So no wonder barbie has exploded. It's also unlike anything in cinemas so that intrigues audience that otherwise doesn't go to cinemas much.

Edited July 24, 2023 by Valonqar

[Spidey Freak]

The real question is what is Reese Witherspoon thinking wrt Legally Blonde 3 right now?

 

Also, is Mindy Kaling still attached to write?

[reddevil19]

Just now, Spidey Freak said:

 

Depends on who else is there in the SW movie besides Wanda

But that would basically go against the point being made, no? If it had to rely on "and friends", you acnt really say it's a proper Scarlet Witch movie that outgrosses so and so. Say what you will about it, but WW was just that - a Wonder Woman movie.

[VanillaSkies]

MI could be #3 for the weekend after all, depending on its actual…

 

 

 

[redfirebird2008]

1 minute ago, MovieMan89 said:

I’m so damn excited for the second weekend hold for Barbie. If there’s this much demand spillover + superb WOM + not being a sequel + not from a CBM or YA book series (frontloaded genre etc) we could be in for something insane. Probably the only way we don’t have a 2nd weekend that completely blows everyone away is if the weekdays this week are simply unheard of and burn off big demand. 

 

Summer-boosted weekdays can definitely have a negative/deflationary impact on the weekend numbers. Still better than releasing in February and having outright shitty weekdays, lol