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National Cinema Day Draw 8.5m admission | GT $17.4m | Barbie $15.1m | BB: $12.2m | Oppy: $8.2m | TMNT: $6.1m | Meg2: $4.8m

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NCD serves two primary purposes: getting people back into the habit of going to theaters and juicing concession sales. With some exceptions (TMNT and some re-issues like JP and Lady Bird), box office grosses are not going to be that impressive compared to what they normally would have been. I checked an AMC in Austin and regular afternoon tickets are $12 so they have to sell 3x the number of tickets to match the grosses. If the movie would have been at 40% capacity normally, the box office gross is less on NCD. It will be tough for any film to clear $5M today.

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After returning back to the states after a month long vacation in Barbados, it’s time to celebrate National Cinema Day by seeing the Barbenheimer combo. Oppenheimer starts first in about 27 minutes.

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