May 4, 2012 Weekend (AVENGERS Opening Discussion): ACTUAL 207.4 mill!!!!

[Jack Nevada]

Okay, so is this still breaking the OW record?

[Chewy]

You don't think they can extrapolate from that knowledge?

How many times have there been openers this huge in early May? Twice, maybe?

[kyky]

You don't think they can extrapolate from that knowledge?

exactly. i'm sure they know this. we aren't holding some secret knowledge

[MovieMan89]

Okay, so is this still breaking the OW record?

$68m Friday or above, I say probably. Anything less, probably not.

[spizzer]

All they have are East Coast Matinee ESTIMATES. That's it.They have no complete Matinee estimates from anywhere else. They also have no evening numbers whatsoever

[spizzer]

$68m Friday or above, I say probably. Anything less, probably not.

It won't get the record with a 68M Friday

[Fullbuster]

Don't be pessimistic with these estimates, it's way too early.I still think the OW of TA will be the highest all-time.

[MovieMan89]

It won't get the record with a 68M Friday

I think it can. Saturday for this movie will be huge. Deflated May Friday matinees, WOM, and family audiences should lead to a sizable Sat increase minus midnights.

[Jay Beezy]

Not even nighttime on the east coast yet.

[ecstasy]

64-67m Friday is good. It's just that people are expecting it to break the ow record so I'm sure they're disappointed for the games and bets they made. But that amount is nothing bad at all. mtc had it tracking at 140m. It will surely go past that, lol.

Edited May 4, 2012 by ECSTASY

[Sims]

I think it needs at least a 72 Friday for the OW record. WOM will be good but I think the midnights show the weekend itself will be pretty frontloaded.

[Biggestgeekever]

B.O. analysts warn the early estimates could increase by late Friday, but, as of noon, "The Avengers" numbers appear to be slightly ahead of "The Dark Knight," which, in 2008, earned $67 million Friday and a three-day cume of $158 million.

Am I reading this wrong, or does it make it sound like matinees are slight ahead of TDK? If that's the case, how on Earth on they thinking a lower OD than it?

[MovieMan89]

Am I reading this wrong, or does it make it sound like matinees are slight ahead of TDK? If that's the case, how on Earth on they thinking a lower OD than it?

Cause they don't know what the hell they're talking about, as usual.

[spizzer]

Am I reading this wrong, or does it make it sound like matinees are slight ahead of TDK? If that's the case, how on Earth on they thinking a lower OD than it?

Where's this from? If true then that's fantastic, and bodes well for 75M+.

[Chewy]

Am I reading this wrong, or does it make it sound like matinees are slight ahead of TDK? If that's the case, how on Earth on they thinking a lower OD than it?

They're being conservative in their extrapolations imo

[spizzer]

Matinees cannot be ahead of TDK in the middle of May (Finals, AP Exams, etc.) in terms of attendance.3D surcharge and inflation, however, can push the gross higher than TDK

Edited May 4, 2012 by spizzer

[Biggestgeekever]

Where's this from? If true then that's fantastic, and bodes well for 75M+.

http://www.variety.com/article/VR1118053548?refCatId=13

[spizzer]

They're projecting that evening business will be consistent with matinees, which explains the 64-67M figure.

[Biggestgeekever]

They're projecting that evening business will be consistent with matinees, which explains the 64-67M figure.

Yep, looks that way. Which is goofy for reasons that aren't even worth getting into.

[rcalcagn]

So are we expecting a What Went Wrong thread any time soon or...