Thursday Box Office 5/17/2012 Avengers 6.2 (402M) Dictator 2.8 (7M) DS 1.7 (38M)

[hasanahmad]

https://twitter.com/...489985440124928

Thursday's top movies: 1. THE AVENGERS $6.2M ($402M), 2. THE DICTATOR $2.8M ($7M), 3. DARK SHADOWS $1.7M ($38M)

Actuals: http://www.boxoffice.com/statistics/bo_numbers/daily/2012-05-18 Edited May 19, 2012 by Hasan Ahmad

[Jack Nevada]

How is that for The Dictator?

[Olive]

very bad for Dictator

[Robertron]

very bad for Dictator

Just to put it nicely. LOL

[Robertron]

Avengers decreased again?

[lab276]

It kind of feels like 2012 is unravelling.

[druv10]

Congrats to TA for joining the 400M club. :hiphiphoray:

[druv10]

It kind of feels like 2012 is unravelling.

Why?

[Magic]

[JackO]

Great for Avengers reaching yet another milestone. And expected for Dictator after C cinemascore.

[Magic]

It kind of feels like 2012 is unravelling.

Some things just aren't going to do well whatever box office environment they are in. It seems to me that Cohen's popularity is on the decline and has been since Borat.If the public has interest in a film at the moment it's doing great numbers. Dictator and DS just aren't it.

[Neo]

Destroyed the fastest to 400M record.

[rockNrollaDIM]

-30% or so for The Dictator? Is that normal? Or terrible?

[hasanahmad]

-30% or so for The Dictator? Is that normal? Or terrible?

not many people would go see it with a family, so normal

[baumer]

Just to put it nicely. LOL

Not really. Falling 32% from a Wednesday opening seems pretty common to me.http://boxofficemojo.com/movies/?page=daily&id=diehard4.htmhttp://boxofficemojo.com/movies/?page=daily&id=scarymovie2.htmYou can't just look at the drop and declare it bad. You have to put it in context.

[Krissykins]

Friday's numbers will be interesting.

[Krissykins]

Btw, what lucky films had their trailers attached to Avengers in the US?In the UK we had Prometheus and MIB3

[baumer]

Friday's numbers will be interesting.

They'll be out in about 5 hours.

[rockNrollaDIM]

Not really. Falling 32% from a Wednesday opening seems pretty common to me.http://boxofficemojo...id=diehard4.htmhttp://boxofficemojo...scarymovie2.htmYou can't just look at the drop and declare it bad. You have to put it in context.

Ok, at first I had the reaction too, but in context it seems normal, even slightly better hold.However the difference here is the low number in general. Those movies dropped similar but were making 2-3x as much... and that's 5-10 years ago too.

[ZattMurdock]

Congrats to TA for joining the 400M club. :hiphiphoray:

FUCK YEAH