Fri: SW 20.3m; MIB 8.3m; TA 5.65m/Sat DHD: SW 21.5m; MIB 12m; TA 9m

[rockNrollaDIM]

http://www.deadline....tter-than-mib3/

4PM (est) Estimates: 17-19m FRI/ 48-52m OW

FRIDAY 1 PM UPDATE: There is a palpable sense of relief around Universal Pictures and even Hollywood this afternoon as its Snow White And The Huntsman is starting to show promise at the domestic box office. My sources are estimating that Friday’s opening looks like $17M to $19M, and the three-day weekend is shaping up as $48M to $52M. It now looks as if Snow White can break the post-Avengers early summer slump which has claimed 5 straight major studio releases so far. “Given the way the tracking has been, it was very difficult to project the scope of any opening for any film in the marketplace this season: good, bad, or indifferent,” a Uni exec just told me.

FRIDAY 4:30 PM, 2ND UPDATE: Universal just upped its North American box office estimates for Snow White And The Huntsman to $19M-$21M for today and $50M-$56M for this weekend.

All hail Nikki!!!

RTH midnight update:

SWATH- 21-23m

MIB3- 7-9m

TA- 6-7m

Nikki late night update:

1. Snow White And The Huntsman (Universal) NEW [3,773 Theaters]

Friday $20.3M, Weekend $55.8M, International $39.3M

2. Men In Black 3 (Columbia/Sony) Week 2 [4,248 Theaters]

Friday $8.5M (-51%), Weekend $29M, Cume $112M

3. The Avengers (Marvels/Disney) Week 5 [3,670 Theaters]

Friday $6.0M, Weekend $19M, Cume $541.5M

4. What To Expect When You’re Expecting (Warner Bros) Week 3 [2,907 Theaters]

Friday $1.6M, Weekend $4.8M, Cume $31.1M

5. The Dictator (Paramount) Week 3 [2,649 Theaters]

Friday $1.5M, Weekend $5M, Cume $51.1M

6. Battleship (Universal) Week 3 [3,144 Theaters]

Friday $1.4M, Weekend $4.9M, Cume $55.2M

7. The Best Exotic Marigold Hotel (Fox Searchlight) Week 5 [1,294 Theaters]

Friday $1.3M, Weekend $4.8M, Cume $25.7M

8. Dark Shadows (Warner Bros) Week 4 [3,002 Theaters]

Friday $1.1M, Weekend $3.6M, Cume $70.6M

9. Chernobyl Diaries (Alcon/Warner Bros) Week 2 [2,433 Theaters]

Friday $1.0M (-70%), Weekend $2.8M, Cume $14.2M

10. The Hunger Games (Lionsgate) Week 11 [1,099 Theaters]

Friday $550K, Weekend $2.0M, Cume $398.8M

Edited June 2, 2012 by rockNrollaDIM

[jbf81]

yes!!!!!!!!!!!!!!!!!!!!!!

[ecstasy]

http://www.deadline....tter-than-mib3/All hail Nikki!!!

The Queen is back. 17-19m. Will surely go up with night shows. Good a good box office weekend post Avengers. It was getting depressing around here.

[Chewy]

Hitting the Franzia a bit early. Is it storming in LA too?

[filmnerdjamie]

Looks like hiding Stewart from marketing paid off. For the 3-day at least.

[rockNrollaDIM]

Hitting the Franzia a bit early. Is it storming in LA too?

It's still sunny in Boston but we're set to have rain for the next 6 days.

[Chewy]

It's still sunny in Boston but we're set to have rain for the next 6 days.

Tornado watch here. Blech.

[Kvikk Lunsj]

with a 17-19m Friday should not the OW be higher than 48-52m

[kells]

Well, looks like Universal's obvious low-balling worked and now apparently a sub-50 opening is considered great. Cause there's no way that's what they were expecting with how much money they've poured into this.

[rockNrollaDIM]

Well, looks like Universal's obvious low-balling worked and now apparently a sub-50 opening is considered great. Cause there's no way that's what they were expecting with how much money they've poured into this.

LOLIf the number sticks OW will go higher than 50m. Their lowballing did nothing to affect actual box office.

[Ryan Reynolds]

if it performs like rise of the apes, 55m weekend should be the highend

[MovieGuyKyle17]

We missed you last week Nikki

[Cedarpoint1111]

We are having extremely nice weather in So Cal atm so I don't expect it to go much higher than 19m. Still fantastic. 50m+ OW is in store.

[Taylor]

Hopefully it goes up.

[redfirebird2008]

Looks like hiding Stewart from marketing paid off. For the 3-day at least.

[John Marston]

50M is fantastic for a film that cost 175M? I guess if you are expecting this to have great legs or something though I don't see why it would

[kells]

LOLIf the number sticks OW will go higher than 50m. Their lowballing did nothing to affect actual box office.

It affected perceptions. I doubt anyone here would've thought $50 million would be a good opening for this even a week ago,

[Kvikk Lunsj]

I hoping this hits a 20mOD

[rockNrollaDIM]

It affected perceptions. I doubt anyone here would've thought $50 million would be a good opening for this even a week ago,

They release their lowball like yesterday. 50m would have always been a strong number. Yeah some people pushed for more but you can't be mad at 50m.

[fishstick]

Well, looks like Universal's obvious low-balling worked and now apparently a sub-50 opening is considered great. Cause there's no way that's what they were expecting with how much money they've poured into this.

Totally. Considering the budget and star power real or imagined, they must have expected higher hence lowballing.